Mainland cinemas began to implement digital projection in 05.

That is, the digital key, which is no longer simply distributed as before.

To be honest, in this way, it is difficult for high-definition pirated resources to appear on the market, because the digital key corresponds to only one password for each screen, and there are no extra resources to be distributed.

However, the road is one foot high, and the magic is one foot high!

Pirates are far more capable than people think, they can do it at the same time as the key arrives, and use high-definition cameras to completely engrave the movie, and some theaters in remote areas are willing to make that money.

What do you do about this?

Until 11 years later, with the improvement of the public's viewing quality and more and more institutions subsidizing movie tickets, the price of movie tickets has become more and more affordable, of course, there is also an increase in the country's crackdown, and the popularity of 3D movies.

It was only after watching piracy that it stepped back from the mainstream position.

Even so, piracy is still a nightmare for many directors and distribution companies.

The piracy of "Embroidered Spring Knife" has been rampant since July 2nd.

Not to mention the Internet, even on the street, you can see sellers selling DVDs of "Embroidered Spring Knife" everywhere, and a disc costs only five yuan!

Xu Hui was annoyed, but he also knew that there was no way to do it.

If the movie is popular, there will be a flood of piracy, and if the original "Crazy Stone" hadn't been pirated too quickly, the box office would probably be more than 20 million.

He can only hope for the conscience of the public, as well as the purchasing power of fans, for this reason, every time he is interviewed, he will mention the harm of piracy, and hope that everyone will come to the theater to support the movie and the like.

Xu Hui is not optimistic about the box office of "Embroidered Spring Knife", in addition to piracy, the main thing is that he has already felt that fans' enthusiasm for watching the movie is waning.

After all, "Embroidered Spring Knife" is not a movie that is particularly suitable for boys and girls.

This thing is a movie aimed at lovers of martial arts action movies.

Most of Xu Hui's fans are boys and girls with tricks, and they prefer to watch pure handsome guys and beauties like "Boys Over Flowers", but fortunately, Ding Xiu played by Xu Hui barely met their wishes.

But Ding Xiu is not the protagonist!

Coupled with the upcoming "Red Cliff", Xu Hui can be sure that no matter how bad "Red Cliff" is, it is also a blockbuster created by China Film with almost 100 million US dollars, with the joining of Liang Chaowei and Jin Chengwu, coupled with the gathering of big scenes, there is no doubt that it is very in line with the current viewing ideas of some audiences - don't watch it if it's a big production!

Although "Embroidered Spring Knife" is better than "Red Cliff" in terms of the integrity of the plot and the construction of the script, it is a pity that the production cost is only 15 million, compared with the large investment and large-scale production of "Red Cliff" of nearly 100 million US dollars, this innate disadvantage cannot be compensated.

It is conceivable that once "Red Cliff" is released, it will inevitably have a great impact on "Embroidered Spring Knife".

After all, the movie-watching groups of the two overlap very much.

Therefore, Xu Hui will race against time and strive to squeeze out the audience's enthusiasm for watching the movie before the release of "Red Cliff".

"What do you think?

It's Deng Chao, this guy is very excited these days.

The box office of two consecutive big-screen works has exceeded 200 million, and Deng Chao's competitiveness in the small circle of the mainland has increased sharply, and he is still the protagonist of "Embroidered Spring Knife"!

Looking at the entire Chinese entertainment industry, Deng Chao is the only one under the age of 30 who can have two works of more than 100 million yuan!

Well, Jay Chou doesn't count, other people's acting is just a side hustle.

HK's Xie Qiwang is still establishing the character of the forgiveness hat, the title of 'actor' has not yet been added, and the coercion in the hearts of fans has not yet been established.

In this way, Deng Chao is almost the first student!

So, the second round of publicity, this guy was there the whole time.

At yesterday's media meeting in Shanghai, in addition to the reporters focusing on interviewing Xu Hui, most of the other interviews were aimed at Deng Chao, which also proved his status in the eyes of the media.

The Deng Dynasty of the original time and space had to wait until 11 years of "Painted Wall" to prove its ability to carry the box office alone!

"I didn't think about anything, by the way, is Sister Li in HK?"

In the past two years, Sun Li has been photographed by director HK, and all kinds of bad movies have hit her.

“… No, she's still filming "Aunt Duohe"

Deng Chao frowned: "Don't mention her, what are your plans for the next movie?"

Don't mention her?

Xu Hui was suddenly a little nervous, could it change the established trajectory of Deng Chao and Sun Li?

"In the next movie, I'm going to make a youth movie, what's wrong with you and Sister Li?"

"We're fine, I'm going to propose in two years..."

Deng Chao already knew that he was out of play, so he immediately chatted along Xu Hui's topic.

Well, I think too much!

……

The publicity routines in Yuecheng are similar to those in Shanghai, with media meetings, audience meetings, and a one-and-a-half-hour program recorded with a local TV station.

Xu Hui's Cantonese is very bad, but fortunately, Wu Jing is okay.

Wu Jing's popularity in Yuecheng is very high, not only that, but the entire crew of "Embroidered Spring Knife" is far more popular in Yuecheng than in Shanghai.

Most of the audiences in Shanghai are aimed at Xu Hui himself, while Yuecheng is more aimed at the entire crew of "Embroidered Spring Knife".

may have a lot to do with the fact that the people of Yuecheng prefer martial arts action movies.

After the publicity of Yuecheng ended, the crew went to Shenzhen that night, slept hastily for one night, and started almost the same routine in Shenzhen the next day.

Even after only resting for less than eight hours, Li Bingbing still entangled Xu Hui.

I feel that this sister is a little bit of a marrow eater.

After the publicity of the Shenzhen market ended, the entire crew immediately set off for Hangzhou.

Although Hangzhou is also a box office town, to be honest, it can't be compared with the old Shanghai, Beijing and the like, but "Embroidered Spring Knife" is different, Xu Hui is from Hangzhou, so "Embroidered Spring Knife" has exploded unimaginable popularity in Hangzhou.

As of July 5th, "Embroidered Spring Knife", which was released for five days, has won nearly 20 million box office in Hangzhou alone, accounting for more than one-fifth of the total box office!

Report the results, on July 4, "Embroidered Spring Knife" won a box office of 20.11 million, and on July 5, it won another 18.75 million, with a cumulative box office of 97 million.

Of course, Huayi can't wait to announce that the box office of "Embroidered Spring Knife" has exceeded 100 million!

Xu Hui also became the youngest member of the 100 million yuan club.

He is also the seventh Chinese director to achieve this achievement!

After the news spread, Xu Hui immediately turned off his mobile phone, and he knew that there must be countless people in the circle who wanted to contact him.

Xu Zhi is a beautiful woman with wealth and silk, Xu Hui knows very well that he is not a person who can resist temptation, since this is the case, then he is out of sight and out of mind.

His future route has been almost formulated, so follow the established route, no matter what, for the time being, he will not sever the connection with Huayi.

"Xu Hui, after returning to Beijing tomorrow, there is a big man who wants to see you. ”

His mobile phone was turned off, which didn't mean that there were no other channels to contact him, no, someone immediately passed the word through Li Bingbing.

"Who is it?"

"Chengtian's boss - Wu Kebo. ”