Chapter 51: Kunlun Culture
hung up Huang Guokun's phone, Huang Guolun felt that his head was big.
His brother is so good - warm, optimistic, kind, and helpful.
But Huang Guokun's biggest problem is that it is too easy to expand.
With a dollar in his pocket, he dared to buy the whole world.
Whenever I hear Huang Guokun talk about internationalization and international integration, Huang Guolun feels particularly unreliable.
Hearing that Huang Guokun wanted to make Bai Yao the next Li Yuchun, Huang Guolun really didn't vomit blood.
In Huang Guolun's view, Li Yuchun, a phenomenal idol star who created the era of fans, is unlikely to have a second one in China in a short period of time.
Whether you worship her or laugh at him, Brother Chun is Brother Chun, a unique superstar created by the times, in today's ecological environment of unprecedented prosperity in entertainment, Li Yuchun can no longer be copied.
Wanting to make Bai Yao China's second Li Yuchun is simply a fantasy.
Huang Guolun really doesn't know how Huang Guokun came up with such an idea.
As for Huang Guokun's hope that Huang Guolun will set up the company's music planning department, Huang Guolun also thinks it is too much to take it for granted.
Huang Guokun is always like this, always thinking about things as beautiful and bright as the future.
It always turned out to be a mess.
This can be seen from the tragic development process of Kunlun culture in recent years.
When Kunlun Culture was first founded, Huang Guokun outlined a particularly grand blueprint for everyone, claiming to build a world-class cultural flagship company, integrating Chinese film, music, drama, and literature...... And so on and so forth, all the cultural elements of Made in China are spread all over the world like Made in China products.
This in itself is an extremely unreliable pipe dream, but Huang Guokun is convinced of realizing this dream.
In order to reflect the company's high quality, before the company's internal personnel framework was formed, and before any profitable projects were determined, Huang Guokun took the huge amount of money invested by Mr. Huang to rent a 400-square-meter A-grade office building in Sanlitun, with an annual rent of more than 1.5 million, and a contract is 10 years!
Not only that, after renting the office building, Huang Guokun also redecorated the office and burned more than 3 million yuan to decorate the company in a particularly avant-garde and fashionable style.
After the decoration was completed, for the sake of everyone's health, he also deliberately let the employees move in for several months.
His idea at that time was to let others feel that this was an absolutely different cutting-edge cultural company with young people taking the lead and singing big operas as soon as they entered their company.
The youthful recklessness was particularly evident in him at that time.
At that time, he spent money in the style of a fortune boy, no matter how much he burned, he didn't even blink his eyelids.
And he never felt like it was a waste.
He felt that every penny he burned could be earned back tenfold or hundredfold in the future.
Until now, he thought he could earn back all the money he had burned.
At the beginning of its business, Kunlun Culture set up eight independent departments, including the film planning department, the music planning department, the artist management department, the advertising department, the media department, and the network publicity department.
The idea is very good, but the result of this kind of indiscriminate shooting of birds is that the birds do not shoot a few birds, and all their bullets are wasted.
Kunlun culture has always focused on making movies.
But whether it is a co-investment movie or a film that they shoot and produce independently, almost every project ends in losing money, and projects that rarely make money are very, very small profits even if they make money. But if you want to lose, you will lose money.
It's all come to this point, and Huang Guokun is still optimistic that they can seize the opportunity to turn over in one fell swoop.
All along, Huang Guokun gave Huang Guolun the feeling of a boiling kettle whose butt had been burned red, but he was still whistling there. You can't describe him as stupid or optimistic.
Finally, a huge investment failed three years ago, and Huang Guokun's pot of water was boiled dry.
In fact, before this, Kunlun culture would burn seven or eight million every year, and it needed to rely on Old Man Huang's cemetery investment company to support it with blood transfusion.
Old Man Huang felt that this was a good thing to spread wealth and avoid disasters, and he regarded this money as charity, and he gave it very happily every time.
But Huang Guokun was not satisfied, he felt that this amount of money was burned for him every year, which was not enough for the development of their company.
Now there is too much hot money flowing into the film industry, and millions can't make a splash at all.
Without tens of millions, those big co-investment projects won't take you to play at all.
is always a little troublesome, Huang Guokun is tired of playing, and he is tired of playing, so that time he wanted to transfer 50 million with Mr. Huang!
He wants to invest in a costume drama directed by a well-known domestic director led by Poly Bona, with a popular costume drama with small fresh meat.
The total investment budget of this film exceeds 200 million, which is a real 200 million, which is definitely a big production.
But many investors with poisonous eyes felt that the risk of this film was too great, and they didn't end up fighting.
As a result, Huang Guokun got a chance.
His intuition told him that this film would definitely turn over Kunlun culture!
Invest 50 million into it, and there is a great probability that you can earn back 100 million!
Even if the market reaction is average, with the qualifications of the director and Da Hua Dan, coupled with the super popularity of the popular little fresh meat, the box office will definitely not be low, and it is absolutely impossible for this film to lose money.
Such an opportunity to make a profit without losing money, if you miss it, you won't have it again!
So Huang Guolun went home to ask Mr. Huang for money, patted his chest and said that this time Kunlun culture will definitely be able to win a big victory! Sweep away all the previous haze! Isn't this kind of tone familiar?
Although Old Man Huang has money and is willing to spend it, it is a bit big to let Huang Guokun burn 50 million in one lump sum.
With the strength of the Huang family, even if the 50 million is thrown away in vain, it will not make their family too hurtful.
Huang Guolun and Huang Guokun's house in Zixing Mansion is worth fifty or sixty million together.
But Huang Guokun's trend and appetite for burning money made Mr. Huang really a little worried.
After the 50 million is burned, will Huang Guokun want to burn 100 million in the future?
If it continues to burn like this, even if the cemetery makes more money, it will not be enough for Huang Guokun to burn!
However, Huang Guokun's request was too resolute that time, and after repeated consideration, Mr. Huang decided to give Huang Guokun the 50 million, but in the next five years, Mr. Huang will not transfuse blood to Kunlun culture again.
Whether it is a profit or a loss, Huang Guokun will rely on the 50 million to develop.
If he can carry it until five years later, Old Man Huang will continue to transfuse blood to Kunlun culture.
can't carry it for five years, Huang Guokun will start from scratch and do something else.
Huang Guokun knows that the 50 million is of great significance to him and Kunlun culture, so he attaches great importance to this investment opportunity.
is completely speculating on this project with the mentality of doing everything in one.
The end result is clear.
The total investment of that piece finally exceeded the budget, reaching 250 million.
The box office after its release was only a little over 300 million.
Coupled with some other copyrights and peripheral income, the investor finally recovered more than 100 million yuan, a net loss of 60%.
Kunlun Culture has lost nearly 30 million on this project!
That's a lot more than all the money they've burned in the past few years combined.
This battle really gave Huang Guokun a frustration, and even his daughter-in-law ran away.
During that time, Huang Guokun lost his wife and soldiers, and the whole person fell to the bottom of his life.
Old man Huang said in advance that he would not invest money in Kunlun Culture within five years.
Huang Guokun patted his chest and promised that the profitable project did not win, but as a result, his daughter-in-law ran away with more than 10 million yuan, he felt ashamed, and he was embarrassed to care about Old Man Huang reaching out and asking for money.
So in the past two years, Kunlun Culture can only struggle to move forward with the money recovered from that failed investment.
Originally, Kunlun Culture recovered nearly 20 million yuan of investment in that project, but Huang Guokun's daughter-in-law swept away more than 10 million yuan, and the company only had less than 10 million capital left.
Their company has a minimum cost of more than 3 million yuan per year, including rent and manpower, and this time Huang Guokun really doesn't dare to spend money lavishly.
Later, in order to save expenses for the company, Huang Guokun cut all the useless departments in the company, and subleased half of the company's office space to another rich second-generation friend who wanted to open an advertising company, so as to reduce expenses.
Now Kunlun Culture is in the office building of Sanlitun is a common use of two companies, which shows how bad the situation of Kunlun Culture was after the First World War.
Although that battle made Huang Guokun lose completely, it also corrected many of Huang Guokun's so-called intuition and investment philosophy.
Since then, Kunlun Culture has withdrawn from the big movie market with high gambling, and transformed into a large online film market with a small and broad scale.
Three years ago, when the big online movie was just emerging, an online movie "The Taoist Goes Down the Mountain", which was popular with "The Taoist Goes Down the Mountain", made an online box office of 50 million yuan with an investment cost of 280,000 yuan, and the net profit of the investor reached 15 million yuan! The profit rate exceeded 50 times!
Since then, all kinds of hot money have poured into the online circle, and big online movies have sprung up like mushrooms after a rain, developing at an incredible speed in China.
Originally, a person like Huang Guokun, who was born in a genuine film school, looked down on shoddy online movies very much, and disdained them, if you give him money to make Kunlun Culture to make a big online movie, Huang Guolun will never do it.
But after the huge investment failed, their company really has no good sustainable and profitable projects, only less than 10 million cash, and high fixed expenses, Kunlun Culture really can't make a big movie.
In the end, Huang Guokun had no choice but to lower his high head, so that the team of Kunlun Culture deigned to enter the online movie industry.
When Kunlun Culture entered the online film industry, it had already passed the initial period of crazy development of the Internet University.
Today's big online movies are even more difficult to make a profit than ordinary big movies. Thousands of big online movies are released every year, but no more than ten percent of them can really make money.
Those who can make a lot of money are even rarer.
The current Internet market is far from the sky-defying market of "Taoist Priest Out of the Mountain", which relied on hundreds of thousands of small productions to fight for tens of millions of high box office.
Nowadays, the team that makes online movies is becoming more and more professional, and many stars and directors have deigned to come to this circle to get a piece of the pie, which has further aggravated the situation of more monks and less meat in the online film industry.
This development trend of high-precision and cutting-edge has screened out those shoddy teams, but has allowed a professional team with experience in making bigger movies like Kunlun Culture to have a more comfortable development space.
The investment cycle of online movies is very short, and it often takes only a few months for a project to complete a complete round of investment in three months from project approval to filming to release to final account distribution. This is just right for the Kunlun culture, which is already stretched thin.
After concentrating all its strength on the production of online movies, Kunlun culture has exploded with real value and corporate vitality.
Not counting "Biochemical Dictatorship", Kunlun Culture has previously invested in six online movies.
In addition to the first two small fights to test the waters, the four big online movies with distinctive characteristics produced by Kunlun Culture in the back have all made profits.
Especially the last two "Qing Ben" series of "Qing Ben Beauty" and "Qing Ben Jia Soul", with supernatural hunting and horror hunting (Yan) as the selling point, they have attracted a lot of eyeballs, and the box office is considerable.
Among them, the investment of 1 million in "The Beauty", the final online box office revenue reached 1.8 million, making Kunlun Culture net 800,000!
"The Soul of Qingben", which invested 2 million, even got a box office of 3.5 million and made a net profit of 1.5 million!
It is the success of these two "Qing Ben" series that has given Huang Guolun the confidence to expand again.
So there is now this "Qing Ben Jia Corpse", which once again pushed Kunlun culture to the edge of the cliff and wants to finish its work in one battle!
The original budget of this film was 4 million, but Huang Guokun's brain has been hot again recently, and the cost of the film has been burned to 8 million!
If this is defeated, Kunlun culture will return to the pre-liberation battle, and the poor and white will begin to develop at the lowest cost.
However, Huang Guokun and the team members of Kunlun Culture are very confident in this film.
After watching the samples of this film, the major video platforms are also very confident in this film.
Many industry insiders have predicted that this film is likely to become the biggest dark horse in the online market this year.
More than one video platform has put a sincere exclusive broadcast contract on Huang Guokun's desk, hoping to sign the exclusive broadcast right of this film.
However, Huang Guokun insisted on choosing to broadcast on all platforms, and if he wanted to fight, he would win a big battle on the scale of the whole network! In one fell swoop, Kunlun culture will be promoted to the leading group in the online film industry.
Next Saturday, "The Soul of Qingben" will premiere on all platforms, and success or failure will be in one fell swoop.
Huang Guokun can't wait to harvest this abundant fruit quickly.
Huang Guolun didn't care much about the development of Kunlun culture before, his main energy was invested in Huang Tao, and he didn't have the energy to care about anything else.
During this time, with Bai Yao helping to take care of Huang Tao, Huang Guolun was finally able to be distracted to do something else.
After watching "Biochemical Dictatorship", Huang Guolun is very concerned about this film and the future development of Kunlun culture.
However, Huang Guokun told him at this time that he wanted to cultivate Bai Yao and develop the company's music planning department, and Huang Guolun really felt that Huang Guokun's state was about to float again, which was not a good sign.
Huang Guolun felt that he shouldn't have thought about these things at all at this time. If you really want to think about it, it should be released in "The Soul of Qing Ben", and I will talk about it after watching the results.
However, what Huang Guokun said really stimulated Huang Guolun.
Huang Guokun said that Huang Guolun should not use prejudice to limit other people's lives, but should use his talent to sublimate other people's lives.
These words made Huang Guolun fall into deep thought.
He couldn't refute Huang Guokun's words.
As a talented music teacher, he should indeed use his talent to sublimate other people's lives and use his own music to decorate the world.
If Bai Yao really has the idea of going to the music industry, Huang Guolun feels that he should give Bai Yao some help behind his back.
When he had breakfast with Bai Yao this morning, Huang Guolun chatted with Bai Yao about this.
Incarnated as a life coach, Huang Guolun asked Bai Yao straight to the point: "Have you thought about what university you want to go to in the future? Have you thought about what you want to do in the future?"