Many times, we can't figure out whether the content of a commercial film is more important or the star lineup is more important.

However, it is undeniable that the pulling effect of stars on the box office is intuitive!

Especially genre actors.

Let's say Xingye.

If there is a comedy movie on the market with a starring lineup, I estimate that even if you don't watch the trailer, there will be a lot of viewers who will buy it!

Most actors have a basic plate, for example, Liu Tianwang, the works he starred in, no matter what the reputation is, the box office can definitely break 100 million, but the upper limit is embarrassing...

In 15 years, the fan economy has gradually matured, and we can see a bunch of works by small fresh meat owners at the box office, such as the King of Guns trilogy "There is a Place Only We Know", "Summer has Arbor Yawang Heaven", "To Youth, So You Are Still Here"...

Ah, spicy eyes!

Then the golden rule popular in the film and television entertainment industry failed!

Small fresh meat + big IP = traffic!

"In the Name of the People" has educated the market and proved that the majority of viewers and friends have never only liked to watch the brain-dead dramas of small fresh meat and flowers.

In fact, in the past 15 years, there have been many good dramas in the market, but they have not been able to gain the influence they deserve, for example, "No War in Peking", the highest broke 1.1%, the average was less than 1%, and it did not enter the top 50 ratings in 2014.

Previously, "Daming Dynasty 1566" had a rating of 0.5%, "Celadon Coffee" had a rating of 0.6%, and "Forty-Nine Days Sacrifice" had a rating of 0.7%, all of which were gathered by big names in acting, but they all pounced miserably...

The biggest significance of "In the Name of the People" and "Wolf Warrior 2" is not the itself, but the education of the market, and the works made with heart will be recognized by the audience, rather than just finding a Beijing circle Gege or a Beijing circle horse can save a bad movie...

……

The movie starring Xu Hui has no bad movies!

Even the lowest-rated "My Little Black Dress" has a score of 7.8 points!

As for the box office, the lowest is the first work, "Embroidered Spring Knife", which has a box office score of nearly 200 million.

Since 10 years of "My Little Black Dress", Xu Hui has not shown his face on the big screen, and many of his fans can't fulfill their enthusiasm - the director and the actor are different after all, at least there is no way to make a group of fans lick the screen...

"Searching", although Lao Chen did not deliberately let Pao Hui sell rot, there are still many opportunities to show his body such as taking a bath and exercising.

Enough is enough.

So, when the theater schedule was sufficient, piles of enthusiastic fans poured into the cinema.

As of July 12th, when the next weekend arrived, "Search", which was released for 5 days, won 160 million box office.

has surpassed Director Chen's last work "Zhao's Orphan"...

The industry was in an uproar, and could only sigh at Director Chen's luck that he was able to invite Xu Hui to star in his work...

"Search" has been released for five days, and the box office has been beating "Painted Skin 2", there is no doubt that this is Xu Hui's credit!

Before its release, the highest prediction was that the box office of "Search" could reach 300 million...

Even the producer, Xinli Media, didn't expect that a theme like "Search" would explode!

Eye-catching data gives a box office prediction: more than 400 million!

Yes, not only the audience, but even the industry has seen it clearly, the reason why movies like "Search" can take off at the box office is entirely because its starring role is Xu Hui!

Otherwise, the upper limit of this kind of realistic movie will be 200 million box office...

Chen Kaige himself also said in an exclusive interview: "Search" is not a commercial blockbuster in the traditional sense, and I don't expect it to be high at the box office, as long as it can recover its costs.

"For me, the box office is a Korean credit soldier, the more the merrier. But I also think that I really can't be the box office boss, I have no ambition, I just want not to let the boss lose money, and if the box office has a slight surplus, I am satisfied. ”

What a humility!

(●'ω'●)

The box office was a big success, and Lao Chen was re-energetic!

As the producer of "Search", Chen Hong is even happier, this is finally not a shame...

So, in an exclusive interview with Nandu, she mentioned the choice of actors:

"Xu Hui's Yang Shoucheng was the first to be decided by us! The director has always felt that Xu Hui will be a very good actor, and the same is true when shooting on the spot, he has the least number of shots, and his understanding of the role is almost the same as that of the director, maybe because of being a director..."

“… The role of Zhao Baozi, we set Yang Xiaohu at the beginning, Yang Xiaohu feels very good, and she is also very suitable for the role of Yang Jiaqi, but we have a requirement for filming, the actor must be determined! Rolling four or five plays at the same time, how can your heart be settled?"

Okay, I directly pointed the finger at Yang Xiaohu, who was waiting to give birth in North America!

The sunspots are very happy and have found material that can black the little fox again!

Not to mention, after Producer Chen said this, the box office of "Search" actually rose...

It seems that even in 2012, there are still many people who hate Yang Xiaohu.

……

Lao Chen is going to be tied to "Farewell My Concubine" for the rest of his life!

Every time a new film is released, the label is fixed: Chen Kaige's best work after "Farewell My Concubine"!

During the propaganda period, "Search" decisively carried such a banner.

Of course, there is nothing wrong with this, objectively speaking, "Search" is indeed Chen Kaige's most down-to-earth work, but even "Taoist Priest Descending the Mountain" and "The Legend of the Demon Cat" are embarrassed to play such labels...

Big brother, the investors who lost money in the last two parts are about to cry, blood loss!

The first job of a film director is to make the investors get a return.

Lao Chen, a big director who has been losing money and bloodshed for 20 consecutive years, still has fools outside the circle who continue to be fooled by his reputation, and they keep sending him money to burn.

If he really wants to change to Hollywood, he will definitely be unemployed after filming "Wu Ji" that year!

White pigeon Wu, who was once a leading commercial film director in Hollywood, "Mission Impossible 2" won the global box office championship, a "Wind Whisperer", with an investment of 120 million US dollars and a box office of 70 million US dollars, made MGM go bankrupt and had to leave Hollywood...

"The Legend of the Demon Cat" has an investment of more than one billion!

The whole film is incomprehensible, which can be called "Wuji" 2.0...

……

On July 12th, a domestic martial arts masterpiece will be released!

"The Four Famous Catches"!

Directed by the famous director Chen Jiashang, starring Deng Chao, Liu Feifei, Zou Zhaolong, and Zheng Zhongji!

This lineup and this IP have made many martial arts fans look forward to it.

According to the propaganda slogan: "The Four Famous Catches" integrates the four elements of ancient costumes, martial arts, suspense, and tenderness!

This is awesome!

To be honest, the IP of "Four Famous Catches" is not too deeply developed in the mainland, at least compared to a bunch of adaptations of Jin Yong and Gu Long, "Four Famous Catches" can only be regarded as a drizzle.

However, there are many fans of Deng Chao and Liu Feifei!

Coupled with the temptation of Liu Yan and Jiang Yiyan, on the first day of its release, "The Four Famous Catches" won a box office result of 19 million, putting "Search" in second place, and the latter's box office on the same day was only 14 million...