Sending out handsome men and women such as Choi Min-ho and Choi Xue-ri, and two sisters, Jung so-yeon and Jung so-jeong, sang the OST, and the large-scale zuò drama "To the Beautiful You", which had high hopes from S.M., finally unveiled its mystery on SBS TV on August 15.

Standard inspirational youth idol drama, eye-catching male and female protagonists, strong financial support, S.M.'s publicity department has already made countless efforts for this TV series: they expect that "To the Beautiful You" will definitely receive praise and praise after its release, especially those who love SHINee and rice, these boys and girls will undoubtedly support this TV series, right?

Now, however, the publicity employees sitting in the conference room have their heads bowed, eager to hide their faces under the tables: after getting their first ratings after the official broadcast last night, the number almost made S.M.'s publicity department look up and down.

6.4%, no matter how you look at it, this number is not an excellent result, not even an ordinary result. Obviously bringing together the company's two popular groups SHINee and their respective façade members, obviously mobilized so many resources for publicity, Kim Young-min couldn't figure out which link was wrong.

He has great ambitions for this TV series, and he is eager to borrow the huge popularity of these idol groups in the S.M. company to enter the film and television market, and open up a new field for the company to do what Lee so-man has not done, which is his goal.

However, the figure of 6.4% is like a basin of cold water poured on the head. So Kim Youngmin's dream was almost shattered at the beginning. Feeling that he had nowhere to vent his resentment in his heart, he rushed directly to the publicity department after coming to the company in the morning: he needed to find a way to save this TV series that had an unfavorable start.

"The highest rating was 7.3 percent and the average rating was 6.4 percent. The ratings for each age group have not yet been counted, so ......" stared nervously at the laptop screen. The concluding remarks to the president, who rarely appeared in front of the employees and now had a black face, were a round-faced girl who had to take on the drudgery because she had just lost a guessing box. She has only been in S.M. for more than a year, and in the face of this cold-faced president who only appears in legends, her voice still seems a little stumbling even when she looks at the charts that have been made.

"Don't talk about what I already know, what I want to hear is, what kind of talk is going on the Internet about this TV show right now, whether it's praise or criticism, I need you to find a way to improve the situation. Interrupting the report of the girl who looked like a newcomer mercilessly, Kim Young-min didn't want to listen to the nonsense that was just a waste of time.

"Word-of-mouth on the Internet...... Not very good. The current evaluation is basically focused on two aspects. The first aspect is that he thinks that the script is too old-fashioned and has no new ideas, and the other aspect is that he thinks that the acting skills of the two leading actors are too immature...... "Knowing that there is no longer a substitute for the dead in the front, Zheng Chengjun, the deputy minister of the Propaganda Department, opened his mouth after shaking his throat."

The script is too old-fashioned, and the TV series based on the popular manga has been a huge success in both Taiwan and Japan, so why didn't it stop when it came to Korea?

This is originally a story that happened between adolescent boys and girls, isn't a little bit of youth in line with the temperament of the TV series itself?

When did the Korean audience become so picky?

"Also...... There are also some parts that have caused a considerable amount of conversation, one is that the OST sung by Jessia and Krystal has received a lot of attention, and the fans love to see the sisters moving together, maybe we can consider customizing some special itineraries for them in the future...... "I know very well in my heart that the most talked about part of the TV series after the broadcast of the TV series may not make the president happy, Jung Sung-joon thinks about how to continue talking. While dragging out the time in a rambling manner.

"That's all for later, what about the other parts that caused the topic?" Kim Young-min, who was already a little upset, directly blocked Jung Sung-joon, and now he is only thinking about things related to this TV series.

“…… Another OST that was played at the end of the film as J-MIN's solo debut song in Korea also received a lot of attention. Because the lyrics and music of this OST are the child of EXO's NAN, ...... "is finally inevitable to mention this boy." As a senior member of the company, Jung Sung-joon knows very well that at the beginning of his debut, the oldest Chinese member was the one who was not favored by the president: now this TV series that has poured Kim Young-min's hard work has to rely on such a member he "doesn't like" to attract attention, and I don't know how he will feel?

Contrary to Jung Sung-jun's expectations. The president, who had been straining his face and looked like he was about to have a seizure, laughed when he heard this: "Is that kid? He seems to have done something beyond my imagination." What is the name of the 1997 cable TV self-made drama seems to be very popular lately, right? I didn't expect us to use the popularity of that kind of TV series, it's so ironic. ”

It is not clear what kind of mood the president who sat at the top of the table said these words. The employees of the S.M. company's propaganda department, who sat on either side of the rectangular conference table, looked at each other, and none of them dared to answer his words.

"This kid seems to be very popular right now?"

“…… It's still very topical. "I can't figure out what Kim Young-min is thinking. Jung Sung-jun cautiously responded to the other party's question.

"That's popular, since there is a place to use it, then you have to use it well. Now there is no way to get this kid to participate in the filming anymore, so let him write another OST. Jung Sung-joon almost couldn't believe his ears: it was he who made the decision to punish the child, it was he who canceled the child's initial audition, but now Kim Young-min has made such a decision, how can the iron-masked president, who has never made any compromises to anyone, be so abnormal?

"He's still filming a TV series, I don't know if he can ...... on the itinerary"

"You go and talk to the head of the planning department and the artist management department, and tell him that I asked him to do it, and he must write a good song for me before September. ”

Domineering, showing no mercy to its artists, and issuing orders that are not negotiable, this is the president of the familiar S.M. company.

"I see, so why don't you let J-MIN sing?"

"Let Kim Tae-yeon get on. ”

Kim Taeyeon? Is this going to use all the remaining strength that can be used at this stage? After hearing that name, Jung Sung-joon's heart was awe-struck.

…… NAN?

I can't think of it, you probably can't think of it, right?

Kim Young-min leaned his upper body back and leaned his back completely on the soft back of the chair, silently muttering in his heart the name of the child who he had never really looked forward to, who had always thought that he could only use it like an outcast, and who had only substituted for the EXO group because the child he had always favored by "that one" was seriously injured.

The child's development has completely exceeded his expectations, he has not been knocked down by his age and the scandal that has been exposed, and now he has become one of the most popular members of EXO: in addition to hard work and his own affinity, this child's "luck" is really good.

Who would have thought that a low-budget cable TV self-made drama would be so popular?

Dumped the rags at him, who would have thought that this kid would turn waste into treasure like this?

I wonder if the "one" who has read countless people has ever foreseen today's situation?

The combination of EXO, which was almost selected by him and controlled the list with the other, has such a wonderful variable, and "that one" is probably unexpected, right?

The only part of myself that intervened and did a little bit of the main thing would actually achieve a role beyond my imagination, this is the so-called crooked hit, right?

This child has always been respectful to himself, and he is not a descendant of "the one......

If......

"Sue that kid, I asked him to do it, let him do it well, don't let me down," Kim Young-min straightened up again, "Are there any other parts that have caused a topic?" (To be continued.) )