June is coming, and "Once Upon a Time" still dominates the box office charts.

It can only be said that Xu Hui's schedule is too suitable.

Throughout early June, except for a commercial film with a good reputation of "People in Embarrassment" and "The King of Guns", the other movies are all standard domestic films - bad movies!

Even if it is a big IP in later generations, "People in Embarrassment" is also unclear about the distribution and publicity of the film because the distribution company has just set foot in the film industry, resulting in this domestic comedy film with a good reputation and laughter that is not too bad, and only received more than 50 million box office results...

That's still based on the premise that there are really no commendable works in the same schedule.

Now, with the suppression of "Huang Feihong", the box office of "People in Embarrassment" is even lower, even if the online reputation is not bad, but as of the end of the next file, it only has a box office of 40 million.

Xu Zheng was quite depressed.

In his opinion, "People in Embarrassment" still has a lot of potential to be tapped, but unfortunately, several people in Huaqi Company are too short-sighted.

The investment in "People in Embarrassment" is only 12 million, and the cost has been recovered at the box office alone.

However, this is also true.

At least Xu Guangtou bought the IP of "People in Embarrassment", and the quotation cost 4 million, and they actually agreed...

These people even think that Xu Zheng is in the water in his brain...

Hehe, when "People in Embarrassment in Thailand" swept the country, it directly broke out the box office potential that was not weaker than "Huang Feihong", and then think about 4 million to sell this golden sign directly...

Xu Guangtou won the copyright of "People in Embarrassment", and immediately went to retreat and polish the script...

"The King of Guns" is a standard passing line work, handsome men and beautiful women, the plot is quite complete, there is nothing to say...

……

Beijing, Huiwen Tianxia Company.

There were four people sitting in the conference room, Xu Hui, Huang Wen, Xu Liang and one is a bigwig in the domestic film and television industry.

This big guy, everyone is familiar with it, his name is Wu Kebo!

The helmsman of Chengtian Film and Television.

"Congratulations to Mr. Xu, "Huang Feihong" is a big hit, this time Wenhui Company can at least earn hundreds of millions!"

Wu Kebo had a warm smile on his face, very sincere.

I didn't know, I thought he came over to congratulate Xu Hui.

"Thank you Mr. Wu for the compliment, but Mr. Wu should have earned more this time, I have heard that in Shenzhen alone, the cumulative box office of "Huang Feihong" has reached more than 20 million, and Mr. Wu's theater chain must have made no less money!"

"TOEFL, TOEFL..."

Wu Kebo continued to smile.

"Mr. Wu, you should know our purpose, some time ago, I talked to Mr. Wu about the matter, what did Mr. Wu think about?"

Huang Wen looked at Wu Kebo very seriously and asked.

The fixed greeting routine is over and let's get to the point.

“… Of course, I agree with Huiwen Tianxia to buy Chengtian Jiahe in principle, but you can buy the shares of retail investors, there is no need..."

"We will buy the shares in Mr. Wu's hands at twice the market price!"

Xu Liang directly interrupted Wu Kebo.

That's right, Huiwen Tianxia wants to acquire Chengtian Jiahe and go public through backdoor!

……

Huiwen Tianxia belongs to the media company of film and television production, and on the assembly line of film and television production, it belongs to the pre-production stage.

The most feared thing is that the market is controlled by others.

For Huiwen World, the market is the cinema chain!

Xu Hui remembers very well that Wanda in later generations directly cut off Huayi's movies, and Lao Tzu won't let you play the movies you made!

Or, give you a very low amount of film.

What can Hua Yi do?

Wanda is the largest cinema chain in the country, with nearly 4,000 screens in hand, can you still fight with him?

It can only be soft.

Feng Xiaogang's "I Am Not Pan Jinlian" was released, and the director personally went out and wrote a Weibo, to the effect that 'I, Feng Xiaogang, will schedule the film...'

It's useless, people don't fancy you at all!

Then Wang Zhongjun and Wang Zhonglei can only apologize in private, can't you help it, mastering the theater line is so bullish!

Although Huiwen Tianxia is now the most promising film and television production company in China, and its relationship with major theaters is not bad, it is difficult to guarantee that one day it will have a conflict with giant theaters such as Wanda or Dadi.

What to do then?

Therefore, Xu Hui discussed with Huang Wen that day and decided to enter the cinema industry!

Of course, with Huiwen World's current cash flow, it is basically impossible to build something like a cinema from scratch within five years.

After discussing with Xu Liang and Chen Farong, several people decided to buy a company with a cinema chain and directly control it!

After looking through several domestic theaters, there is no more suitable than Cheng Tianjiahe in Wu Kebo's hands!

Most of the top 10 have the blessing of large groups behind the scenes, such as Wanda, Dadi, or cinema institutions in the form of state-owned enterprises, which can't be said at all.

There is only Chengtian Jiahe and there is no domestic capital behind it - it is RB capital standing behind this thing!

Chengtian Jiahe is a newly established brand established by Chengtian Entertainment to acquire HK Jiahe Company.

There are cinemas in China, HK, Taiwan and Singapore.

Xu Hui didn't think about buying Chengtian Jiahe directly from Wu Kebo, his goal was only Chengtian Jiahe and the domestic cinema business.

It cannot be said that Xu Hui is ambitious and wants to issue front-end and terminals.

The most correct way to put it is that he does not want to be choked in the soft underbelly ...

……

Since the establishment of Chengtian Jiahe, the action has continued.

In 07, Jiahe was acquired, and Chengtian was successfully listed and began to invest heavily.

"Casting Names", "Red Cliff", "Fengyun 2", almost all blockbusters can see Chengtian's figure...

It's a pity that these films hit the streets one by one...

In addition, although the domestic film market is developing, it is still not as fast as the pace of Chengtian's expansion.

The amount of money spent on the construction of the cinema line is by no means a small amount, and the center of Chengtian is in a first-tier city, which invisibly adds a bunch of operating costs.

In recent years, Chengtian's financial statements have been losing money every year, and its stock price and market value have been falling, and it has long lost the first place in domestic market capitalization, and the market value has been shrinking, and the price of Hong Kong stocks is only 1.7 billion Hong Kong dollars, that is, about 1.5 billion yuan.

Not to mention that compared with Huayi's market value of more than 10 billion, the estimated market value of Huiwen World is more than 1.5 billion yuan.

Unfortunately, if you simply go through the approval queue, it will take at least three years to raise shares and go public after the IPO.

Huiwen can't afford to wait.

In the past six months, there have been several companies that are optimistic about the business of being cut off, there is no way, the price is twice as high as yours, and fools know how to choose.

Huayi has money, and they are willing!

Huiwen is different in the world, although variety shows and film and television dramas have made a lot of money, they can also invest a lot!

Basically, it's good to be able to break even.

That's why Xu Hui in "Men Should Be Self-Improvement" and "The Lion King" agreed to the investment of Huayi and Guangguang, and the company really ran out of money.

However, as long as Xu Hui stays in Huiwen World, the company will not be short of money!

Some time ago, Xinye Bank said it was willing to provide a low-interest loan of 500 million...

Therefore, to acquire the shares in Wu Kebo's hands, Huiwen Tianxia can afford this money.