The opening scene of "A Chinese Ghost Story" generally starts at 0:00 a.m., runs for 90 minutes, and ends at about 1:30 a.m.

In fact, since two days ago, when the pre-sale of the film began, the tickets for these opening screenings were booked out in a short period of time.

However, at that time, the theater side believed that this situation was a promotional strategy of the distributor, and in order to show the popularity of the film, it spared no expense to charter the scene, create a ghost scene, and concoct topics.

Although such a situation has been expressly prohibited by the state in recent years, some filmmakers, in order to pursue profits, will still choose to commit crimes against the wind and take risks.

Although they also hope that the higher the box office of "A Chinese Ghost Story", the better, but they really did not adopt the strategy of creating a ghost field in order to concoct topics.

However, if "Nine Star Entertainment" really hyped up this situation according to the truth, it will inevitably arouse the suspicion of fans, thinking that they are trying to cover it up.

After communicating with "Zhenghao Studio", "Nine Star Entertainment" decided to stay put, hide the situation first, and then choose the corresponding publicity strategy according to the situation after the movie officially opened.

However, the opening of the film is beyond the cognition of the theater party and "Nine Star Entertainment", and those movie tickets are really bought by fans, because everything can be faked, but the attendance rate of the movie theater cannot be fake!

In order to verify the ticket sales, "Nine Star Entertainment" specially commissioned a market research company to investigate the attendance rate of the film's opening screenings, and the results showed that the attendance rate of these midnight screenings was as high as 98%, and many theaters were even full, with an attendance rate of 100%!

After investigation and interviews, although these screenings do have charters, they are different from what the theater chain previously believed, this charter is the spontaneous behavior of Zhao Zhenghao and An Shuyi's fan groups, and has nothing to do with the distributor and producer of the film.

Zhao Zhenghao and An Shuyi's fans have proved their support for their idols with this kind of practical action!

The strength of this support far exceeded the advance expectations of the theater and distributors, and even the producer "Zhenghao Studio", as well as Zhao Zhenghao and An Shuyi themselves, did not expect it.

The box office of these midnight shows is real and effective, and there is no element of fraud.

After receiving this feedback, "Nine Star Entertainment" breathed a sigh of relief, and the publicity methods that had been prepared for a long time were immediately launched with all their might, and with the spontaneous publicity behavior of Zhao Zhenghao's fans, the popularity of the movie "A Chinese Ghost Story" was pushed to a peak!

According to this situation, the theater side has also adjusted the number of films scheduled for "A Chinese Ghost Story", increasing the original 30% film scheduling rate to 50%, and increasing the number of broadcasts.

This decision, after the arrival of the day and the opening of the cinema, paid off handsomely.

In the case that the film scheduling rate has been increased and the number of broadcasts has been increased, the attendance rate of "A Chinese Ghost Story" is still high, and all the screenings have remained above 95%!

At 12 o'clock in the morning, "A Chinese Ghost Story" was only opened for less than 12 hours, and the actual screening time was only more than 6 hours, and good news came, its real-time box office has broken through the 100 million yuan mark!

At four o'clock in the afternoon, the real-time box office of "A Chinese Ghost Story" broke through the 200 million mark!

At seven o'clock in the evening, the real-time box office of "A Chinese Ghost Story" broke through the 300 million mark!

At ten o'clock in the evening, the real-time box office of "A Chinese Ghost Story" broke through the 400 million mark!

At midnight, when the real-time box office of the day was last counted, the cumulative box office of "A Chinese Ghost Story" had reached more than 470 million, and it undoubtedly won the daily championship!

The single-day box office is as high as 470 million, which can be among the top 50 in the history of Dragon Kingdom films!

Today's amazing opening results have exceeded everyone's expectations.

Those publishers who lost the distribution rights of "A Chinese Ghost Story" were dumbfounded in the face of this number, and regretted that their pants fell off!

And "Nine Star Entertainment" is crazy with joy!

The box office on the first day was close to 500 million, and the one billion guarantee they formulated for "A Chinese Ghost Story" could be achieved in two days.

With this first-day box office result, no matter how bad the quality of the film is, there is no one with a final box office below two billion!

Those films with guaranteed quality, with such first-day box office results, are qualified to hit the total box office of 5 billion!

Even if it is conservatively estimated, "A Chinese Ghost Story", which has such an amazing first-day box office as a guarantee, can reach at least 3 billion at the final box office!

As the distributor, "Nine Star Entertainment", even if it lowers its share ratio in order to win the distribution right, according to the contract, it can also share 10% of the total box office, and the total box office of 3 billion can be divided into 300 million, even if the publicity and distribution costs are deducted, the net profit is more than 200 million!

This figure has reached seven percent of the annual net profit of "Nine Star Entertainment" in 2013!

In other words, with the release of "A Chinese Ghost Story", the net profit of "Nine Star Entertainment" in fiscal year 2014 can almost double that of 2013!

Although compared with the income of the producer "Zhenghao Studio", the income of "Nine Star Entertainment" can only be regarded as a piece of cake, but it is enough to satisfy the board of directors of "Nine Star Entertainment".

Missed the cash cow of Zhao Zhenghao, and now he can get a little bit of money and earn hard money, which is not bad!

……

Not only is the box office boom, but the reputation of "A Chinese Ghost Story" is also quite good, with scores of more than 8 points on several major film review websites, and even 9 points at one point!

The reason for this result is that naturally "A Chinese Ghost Story" was rated in advance, most of them were fans of Zhao Zhenghao, and when they were evaluated, they subconsciously gave high scores.

However, as the number of non-fan fans who have watched this film increases, its rating has also been declining, and finally stabilized at around 7.5 points.

However, with an evaluation of 7.5 points, it is quite good for a new director's debut film to be able to achieve such a reputation.

Moreover, in the movie category of magic films, the score of "A Chinese Ghost Story" has been able to rank among the top five!

With the blessing of such a good reputation, the theater chain has further improved the scheduling rate of "A Chinese Ghost Story", from 50% to 60%!

And more non-fan fans were also attracted to the cinema by it, and on the second day of its release, the single-day box office of "A Chinese Ghost Story" hit a new high, reaching 580 million!

In the two days of release, the cumulative box office has exceeded one billion, reaching 1.15 billion, such a result has surprised many people who are waiting to see Zhao Zhenghao's jokes!

Some people who have made convincing remarks and said that Zhao Zhenghao's cross-border behavior with a big pace will definitely hit the street, and they will also be slapped in the face by the facts!

With this "A Chinese Ghost Story", Zhao Zhenghao proved that he not only has a first-class talent in music, but also has a cross-border film circle, and his strength should not be underestimated!

With this "A Chinese Ghost Story" in front of him, no one can question Zhao Zhenghao's directing ability and acting level!