Chapter 294: Box Office War

"Castle in the Sky", adapted from one of the best-selling science fiction in the Dragon Kingdom literary industry in recent years, this science fiction has won the highest award in the science fiction industry - Hugo Award!

Science fiction films, which are the important city of international films, are an important genre, but in the Dragon Country Film Market, they developed relatively late, and it was not until recent years that several works with good reputation and box office came out.

A few years ago, the domestic sci-fi films of Dragon Country were all pseudo-sci-fi, and in the name of sci-fi, old wine was bottled in new bottles.

After the original version of "Castle in the Sky" was launched, it immediately caused a number of powerful production companies to grab its film rights, and finally Qianda Pictures took the next step and won the project.

In order to ensure the authenticity of the plot of "Castle in the Sky", Qianda Pictures not only let its author participate in the adaptation of the script, but also politely refused the initiative of a famous director of the Dragon Kingdom and handed over its directing rights to a rookie director.

This rookie director named Bai Haoran, who is only 35 years old this year, has no experience in making feature films before taking over the project "Castle in the Sky", but he has personally produced two sci-fi short films, which have been recognized at international sci-fi film festivals.

The reason why Qianda Pictures chose him as the director of "Castle in the Sky" was that he valued his unbridled imagination and thought that he could show the fascinating plot of "Castle in the Sky" to the big screen as much as possible.

Bai Haoran did not live up to the expectations of Qianda Pictures, he did it very successfully, and "Castle in the Sky" received unanimous praise from film critics and fans at the previous test screening.

After the premiere day, "Castle in the Sky" scored 8.9 points by critics on the three major film review websites, and the audience score was as high as 9.0 points, which is currently the highest score among all domestic science fiction films, and has temporarily ranked among the top 50 of the three major film review websites Dragon Country Movie Rating.

Boosted by such a good reputation, on October 1, "Infernal Affairs", "The Legend of the Gods" and "Castle in the Sky" all ushered in box office hits.

"Infernal Affairs" received a total of 450 million box office on October 1, defending the single-day box office champion again, and the box office this week also reached 800 million, winning the first weekly box office champion.

The box office of "The Legend of the Gods" on this day is also more than 390 million, just a little close, it is about to break through the 400 million mark, and the box office in the two days of the weekend has exceeded 600 million, and the momentum is strong.

"Castle in the Sky" surpassed "The Legend of the Gods" at the single-day box office on this day, and won the second place in the single-day box office list, with a total box office of 400 million, and the cumulative box office of the two days on the weekend also exceeded 600 million.

At the same time, the newly released "Our Holiday 2" and "Magic Wardrobe 2" on this day each received 120 million and 118 million single-day box office with a scheduling rate of about 10%.

After the release of "Our Vacation 2", the first wave of critics' scores was 7.8 points, and the audience score was 8.1 points, which was slightly inferior to the previous work, but it did not bury the momentum of the previous work, but unfortunately, the opponent it faced was too strong, and it could not see the future for the time being.

The reputation of "Magical Wardrobe 2" is not weak in the previous work, with a critic score of 8.5 points, and an audience score of 9.8 points, almost all of which are applauded.

Compared with them, "Love Has Come", "That Year" and "Three Days and Three Nights", which were released at the same time, hit the street at the box office, and the film scheduling rate was squeezed by the previous word-of-mouth masterpieces, all of which were only 2% or 3%, and the word-of-mouth was also unsatisfactory, and the box office on the first day of release was only 20 million.

Seeing that the situation was not good, the production companies of "Love Has Come" and "Three Days and Three Nights" immediately negotiated with the theater chain and took the initiative to terminate this round of release.

Only "That Year" doesn't believe in evil, thinking about fishing in troubled waters to see if it can create a miracle.

The plan of the distributor of "That Year" finally failed, and after this eleventh file, its single-day box office has been hovering around 20 million, and in the last two days, it has only fallen to just over 10 million, and the box office of the entire eleventh gear has only accumulated more than 130 million.

As a campus youth film, the production cost of "That Year" is not as high as "The Legend of the Gods" and "Sky City", but the public investment is also 80 million, plus the cost of publicity, the box office must be at least 300 million to recover the cost.

And according to its current box office trend, in the territory of the Dragon Kingdom, it may not even be able to get 200 million box office.

Its genre, and there is no overseas income, can only be after the end of the theatrical release, when selling the online copyright, a little more cost can be recovered, at most it can only not lose money.

In stark contrast to it, the box office trend of "Infernal Affairs" in this eleventh gear, following the box office of 450 million in a single day on the first day of the holiday, the box office in the next seven days was more than 400 million, and there were two days that even exceeded 500 million, respectively 430 million, 430 million, 450 million, 460 million, 500 million, 510 million and 490 million, which have been steadily pressing "The Legend of the Gods" and "Castle in the Sky" behind them, winning nine consecutive single-day box office championships!

The box office in a single week is nearly 3.3 billion, and in the entire history of Dragon Kingdom films, this result can be ranked in the top five!

Eleven gears and eight days, two days ago, "Infernal Affairs" was released for ten days, and the total box office has reached 4.1 billion, and there is no problem with breaking through 5 billion, and it is not impossible to hit the total box office of 6 billion and 7 billion.

Compared with "Infernal Affairs", the box office trends of "Legend of the Gods" and "Castle in the Sky" are a bit dwarfed.

On the second day of the release of "The Legend of the Gods", the single-day box office was overtaken by "Castle in the Sky" and fell to third, and the single-day box office failed to break through the 400 million mark, which laid a footnote for its box office trend in the next few days.

In the next seven days, the single-day box office of "The Legend of the Gods" was only 320 million, 310 million, 310 million, 320 million, 340 million, 350 million and 300 million respectively, and it never touched the edge of 400 million again, and the single-week box office was only 2.25 billion, which has been left far behind by "Infernal Affairs".

According to this box office trend, the total box office of "The Legend of the Gods" in the Dragon Kingdom, the 3 billion mark is already close at hand, and it is not impossible to work hard, 4 billion.

Fortunately, there is also overseas box office and online copyright income, but there is a big gap from the "8 billion" goal proposed by the producer before, and the global box office together cannot achieve this goal.

In the competition with "Castle in the Sky", "The Legend of the Gods" did not have the upper hand, and after being overtaken at the single-day box office on the second day of release, although it has been trying to regain its advantage, it has never succeeded.

The single-day box office of "Castle in the Sky" in the next seven days was 350 million, 330 million, 340 million, 350 million, 380 million, 400 million and 390 million, and the total box office of this week reached 2.55 billion, and the total box office has exceeded 3 billion, coming to 3.15 billion.

However, such box office results could not satisfy Qianda Pictures, the producer of "Castle in the Sky".

Before Qianda Pictures, the goal set for "Castle in the Sky" was the same as that of the producer of "The Legend of the Gods", which was "8 billion"!

Moreover, Qianda Pictures went one step further and said that it wanted to challenge the single-film box office record in the Dragon Country Film Market - 8.3 billion.

For this reason, Qianda Pictures disregarded the laws of the market and forced its own theaters to schedule more films for "Sky City", in Qianda Cinemas, the film scheduling rate of "Sky City" is as high as 40%, "Infernal Affairs" is only 25%, and "The Legend of the Gods" is only 18%.

In other theaters, according to the feedback from the market, the film scheduling rate is allocated to each film, "Infernal Affairs" due to its strong performance at the box office, the scheduling rate this week has been above 30%, "Castle in the Sky" hovers around 25%, and "The Legend of the Gods" also has 20%.

In its own theaters, Qianda Pictures has given "Castle in the Sky" more films, which has not given too much obvious help to the box office of "Castle in the Sky".

In stark contrast, it is "Infernal Affairs", due to the scheduling rate in the Chida Cinema Line, the attendance rate of "Infernal Affairs" is skyrocketing, and the venue is full, and many fans who can't buy tickets in Chida Cinemas have chosen to go to other theaters, instead of going to see "Castle in the Sky" first, as Qianda Pictures thought.

"Our Vacation 2" and "Magical Wardrobe 2", although the quality and reputation of the films are very good, especially "Magical Wardrobe 2", the word-of-mouth surpasses the previous work, breaking the curse of "the sequel must be inferior to the previous work".

It's a pity that under the watchful eye of the three box office predators of "Infernal Affairs", "Castle in the Sky" and "Legend of the Gods", their box office performance is far from meeting the producer's expectations.

The film scheduling rate of "Our Vacation 2" and "Magical Wardrobe 2" has been hovering around 10%, and in terms of single-day box office, "Magical Wardrobe 2", which has a high reputation, has performed slightly better, always above 150 million, and exceeded 200 million in two days, with a single-week box office of more than 1.2 billion, and a cumulative box office of 1.4 billion.

"Our Holiday 2", the box office in a single week only barely exceeded 1 billion, and the cumulative box office was a little more than 1.1 billion.

According to the current box office trend, the domestic box office of "Magical Wardrobe 2" in the Dragon Kingdom should be able to exceed 2 billion, which is almost the same as its predecessor, and it is not much profit compared to its production cost of 500 million.

Such box office results are really unsatisfactory.

The industry generally believes that the biggest reason for this result is that there was a mistake in the schedule selection of "Magical Wardrobe 2", and it ran into the three box office killers of "Infernal Affairs", "Castle in the Sky" and "Legend of the Gods".

If you change to a schedule where the competition is not so fierce, with the excellent quality and super high reputation of "Magic Wardrobe 2", there should be no problem with a box office of more than 3 billion.

The situation of "Our Holiday 2" is the same as "Magical Wardrobe 2", although its quality and reputation are not as good as "Magical Wardrobe 2", and even worse than the popular predecessor, but overall, it can be regarded as a sincere work.

Now, under the competition between "Infernal Affairs", "Sky City", and "The Legend of the Gods", he has become cannon fodder, and the box office in the Dragon Kingdom may only get 1.6 or 7 billion.

For the producer, this is a loss of nearly 100 million profits, and it hurts to think about it!

However, the matter has come to this point, there is no regret medicine to buy, so I can only accept my fate.

With the joint boost of the five hit films "Infernal Affairs", "Castle in the Sky", "The Legend of the Gods", "Our Vacation 2" and "Magical Wardrobe 2", the total box office of this week's Dragon Kingdom Film Market exceeded the 10 billion mark, reaching 10.4 billion!

If you count the box office on October 1, the total box office of this eleventh market is as high as 12 billion!

In the eleventh session last year, the total box office of the market will exceed 9 billion, which is 3 billion less than this year.

Of course, the reason why the box office performance is so good in this year's eleventh gear is related to the crash of the eleventh holiday and the Mid-Autumn Festival, and the holiday time is one day longer than in previous years, which is also related.

The overall environment of the market is constantly improving, but for the direct participants who caused this market boom, there is no winner in this eleventh gear.

The industry generally believes that not only the box office performance of "Our Vacation 2" and "Magical Wardrobe 2" has been affected, but also "Infernal Affairs", "Castle in the Sky" and "Legend of the Gods", the top three compete, but also to a certain extent, resulting in three defeats.

These three high-quality and well-known masterpieces, if the competitive environment is not so bad, their respective box office performance will be better than now!

It is not easy to determine whether "Castle in the Sky" and "The Legend of the Gods" will achieve their respective box office goals of "8 billion", but "Infernal Affairs" has hope and will hit the single-film box office record of the Dragon Kingdom film market.

This film with a clear brain, a rigorous story, and profound thoughts, although there is no big scene, but because of the wonderful performances of the four main actors, it is deeply rooted in the hearts of the people.