readx;? The reason why Li Fanyu is angry is because of that part of the B-class car in this research report. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

The B-segment, as the saying goes, is a mid-size car, which is a model with a wheelbase of between 2.6 and 2.7 meters and a body length of between 4.5 and 4.8 meters. Of course, this is the German grading standard, and there are some differences in the grading in each country, but they are not much different.

In foreign countries, B-class cars are generally called largefamilycars, which means large family cars. Since it is a family car, it must take into account space, comfort, fuel consumption and other aspects to achieve a balance. This requires it to meet the needs of a family and take into account the economy.

Therefore, the characteristics of the B-segment are large space and low fuel consumption.

At that time and space when the history of automobiles has not changed, the B-class cars in the Chinese market have been in the position of sales king all year round. The reason for this phenomenon is mainly because of the car habits of Chinese.

For example, you have a family of three, plus an elderly person with parents. The rear seat of the car should not be too crowded, otherwise it will be very uncomfortable for the elderly to sit or install a child safety seat. And because the length and width of the car in this class are sufficient, it can also be used as part of the business needs.

In this way, the B-segment car has become such a role as a jack-of-all-trades. Therefore, it was the backbone of the automobile consumer market in the previous time and space.

In Li Fanyu's impression, this kind of car is generally about 140,000 yuan. For example, such as Honda Accord, Volkswagen Magotan Passat, Ford Mondeo, Toyota Camry, Buick Regal and Nissan Teana, the standard price is on the left and the right.

But now, although some of these models are gone, most of the Japanese ones are still there. According to the research report in Li Fanyu's hand, almost all B-class cars sold by foreign brands in China have a standard price of about 160,000 yuan.

You must know that the tax on vehicles in this time and space is much lower than the original! That is to say, the average price of these cars has increased by more than 30,000 yuan per mile and one mile away!

What exactly is the reason for this situation? Li Fanyu was very confused.

So he read the entire research report from beginning to end, but found a more unusual phenomenon.

According to the report, these foreign brands of A-class cars, that is, scooters one level lower than B-class cars, are much cheaper than the previous time and space!

This is weird, because the price of the A-class car is not high, so the profit left for the car company is very limited.

But the ancestors told us that if something goes wrong, it will be a demon. Li Fanyu studied the entire research report again, and finally saw a clue.

After connecting them all, he was furious.

This is definitely the tacit agreement that all foreign brands have reached secretly! This is the so-called price barrier!

This phenomenon is complex to talk about, and there are so many aspects involved. But in short, it is using the price difference to expand the market share and limit the development of local Chinese automobiles.

Because the average Chinese company wants to build a car, according to common sense, he must go from low to high. Start with the A-segment, and slowly accumulate experience and technology to develop to a higher level.

The price of the A-class car is cheap and the sales volume is large, which is the best touchstone and stepping stone for car companies.

However, these foreign brands, they occupy most of the domestic market share with ultra-low A-class car prices, and snatch away the development space of domestic automobiles.

Of course, if they just do this, the common people will benefit. But is it really that simple?

Of course not! How can a capitalist make a loss-making deal?

Having succeeded in restricting the development of homegrown automobiles, they could shear sheep from elsewhere.

For example, the B-segment car, which has a higher premium price.

To give a perhaps less vivid example, a merchant came to a village, saw that the village was all grown with wheat, and then milled flour from the wheat to make a living.

The merchant said to the villagers, "You grow your own wheat and grind your own flour, which is very tiring and expensive." I have here flour to sell to you cheaply, so that you don't have to grow wheat and sell me the land.

So the villagers agreed, and the merchants sold flour, and the villagers took the money from the sale of the land to buy it.

Then, the merchant began to make it bad. He doesn't sell so much flour anymore, he starts selling steamed buns!

Although it looks beautiful, the steamed buns are expensive! But at this time, the villagers realized that they had no more land, and even if they wanted to plant wheat, they couldn't do it. I can only save money and buy the merchant's steamed buns.

It was just after thinking about this that Li Fanyu was so angry.

"It's no wonder that all the independent brands in this time and space have stopped cooking, the reason is here!"

Thinking of this, Li Fan couldn't help but be afraid for a while; fortunately, the first car he made was a sports car! There was no conflict with this group of bastards, otherwise X-Power would definitely not be able to achieve such results, and Zhengxin would definitely die under their collective encirclement and interception.

He frowned, turned back to sit on the chair, and began to think, according to this situation, he would definitely not be able to enter the A-class car market, and go directly to this group of bastards.

Zhengxin is still far from forming an industrial scale and cannot gain an advantage in cost. What do consumers value most when buying scooters? If the cost of making an A-class car is not well controlled, then it is the rhythm of the dog leash.

So the current B-segment car market with sufficient profit margins...... It's a good place to start!

Picking up the market research report again, Li Fanyu looked at the list of B-class cars, and the corners of his mouth slanted.

"Honda, Toyota, Chevrolet, Barker, Europa League...... Hmph, tremble, come and taste the power of Uncle Ben's magic car!"

......

In the afternoon, all department heads of Zhengxin received the notice of the company's meeting. Even Pan Qiang and Sun Guoyi from the branch, and Professor An Ning Zhang from the laboratory also came.

The backbone of Zhengxin gathered in the small conference room. After the reorganization of the company, it was the first time that there was such a big battle. Clear-eyed people, at a glance, know that the boss is going to make a big move.

A group of people were faintly excited, chatting softly in the conference room, waiting for Li Fanyu's arrival.

More than ten minutes later, Li Fanyu walked in with a memo and a solemn face.

Everyone was stunned, the boss was so serious, it was the first time he had seen it. Even when the company encountered a public relations crisis before, when someone splashed paint, I saw this goods smiling and greeting people lightly.

So, they involuntarily sat up straight and waited for Li Fanyu to start speaking.

Li Fanyu hadn't come out of that indignation yet, it was like his own home, covered by a group of bullies with a huge glass cover, standing outside the hood to harvest his own crops.

If he doesn't break this hood and drive away this group of bullies, he will be aggrieved and will be out of breath.

Before that, whether it was creating a company or building X-Power, it was only because he wanted to change his destiny and chase his dream of building a car.

But now, he felt that he had the need and responsibility to do something higher.

For the country and the people? He thinks that he does not have that kind of righteousness, nor is he so noble.

Maybe it's the ruler in his heart that's at work, some things can be indifferent, but some things must be kept.

That ruler is called the bottom line, and it is also called conscience.

Looking at all his team in the room, he nodded and placed the memo on the table. flipped out a dozen materials sandwiched inside and handed them to Wang Meimei.

Wang Meimei understood and sent the information down. Seeing that everyone had one in their hands, he spoke.

"I'm bringing you here today to make a development plan for our faith. When I founded Zhengxin, I actually thought very simply: I wanted to earn money so that I could buy a house and marry a daughter-in-law in the future. ”

At this point, there was a burst of laughter in the conference room.

Li Fanyu also smiled: "I'm telling the truth, that's what I thought at the beginning." But maybe it's God's favor, maybe it's the blind cat that touches the dead mouse. We have come to this day through ups and downs, and it can be regarded as a bit of a scale.

I used to be unpredictable, and I had to make a little money to spend. With more money, there will be more trouble, and there will be more trouble. So to keep it a secret, just after the success of the X-Power pre-sale, I deposited more than 500 million. I retired early, and I have a heart for the game life. ”

Hearing this, everyone nodded, this is definitely the truth. Not to mention anything else, it is stored in the bank, and the bank interest of 500 million yuan alone is more than 10 million yuan a year. If you don't lose to death, it's enough to spend a lifetime.

"But yesterday I read the market research done by Huang Qi, and this is the one in your hands. I feel that if it is really God's favor, it should have his intentions for the development of Zhengxin. Let's take a look, the A-class car market is suppressing us, the B-class car harvesting market, the C-class car luxury car, then it's just grabbing money. ”

When everyone heard him say this, they hurriedly took a closer look at the materials that had been sorted out by Li Fanyu. Of course, some people can understand it, and some people still don't know what to do.

But An Ning understood it at a glance, and she looked up at Li Fanyu. Rarely, showing a smile that I hadn't seen for a long time.

She had already roughly guessed what Li Fanyu was going to do.

Li Fanyu looked at An Ning, hooked the corners of his mouth, and then looked at the employees: "We believe that since the establishment of the company, we have not set any goals or made plans.

But today, I'm going to have to draw a pie for you. Maybe it's too big a pie to turn into reality. But as long as everyone works towards this goal, I don't think it's far away.

But this goal has become a reality, which is of great significance to you, to me, and to the entire automotive industry in our country!"

The appetite of the people has been aroused by him, and the emotions have also been aroused by him.

"Mr. Li, let's talk about it! Let's work together, there is nothing that can't be done!"

"Yes, Mr. Li, you can say it!"

Li Fanyu pressed his hands and stood up straight: "In order to give everyone a clear direction, I have broken down this goal into three parts.

The first step, which we are going to do right away, is to build a new car brand. This brand will face the domestic market and launch family car products. This will be our focus in the short term, and we will talk about that later.

After the success of this brand, we want to form an industrial scale. Continuously expand to both ends of the market, continue to expand to the upstream and downstream of the industry, and make achievements in completely independent production and manufacturing.

After completing this step, we have to challenge the domestic market. At that time, we will have the capital to fight with some old or large-scale multinational car companies, and compete with them head-on in the domestic market!

Let Zhengxin stand at the top of the domestic automobile market!"

In the end, Li Fanyu's voice suddenly rose.

The entire conference room echoed with his rhetoric, which made people feel deafening. With the echo, a picture seemed to be conjured up in front of the eyes of everyone present.

In the picture, the streets and alleys are full of cars produced by Zhengxin, and all the people who drive the cars are smiling with satisfaction.

An Ning tilted her head slightly, her eyes a little confused.

Looking at Li Fanyu, who was upright and like a javelin, her heart was accusing her, "Isn't this all your fantasies about men? Why didn't you catch it!?"

(To be continued.) )