Chapter 258: The End of the Price War

Yuan Xue left, and Li Dong didn't send it. Pen "Fun" Pavilion www.biquge.info

On the morning of leaving, a wisp of snow fell from the sky, and the first snow in Dongping arrived!

I don't know if it's for farewell or birthday, the snow is getting heavier and heavier.

The next day, Dongping had become a crystal world.

On the afternoon of the 8th, Li Dong received a call from Hu Wanlin, and the time to launch had arrived.

After all, Feng Bin still couldn't wait for his fiftieth birthday, the 9th was his fiftieth birthday, and there were still four hours before the fiftieth day.

Li Dong's car was parked on the street opposite Feng's house.

Sitting in the car, through the window, Li Dong watched coldly.

watched the police burst in, watched Feng Bin being taken away with his body slumped, watched Feng Jinsong standing at the door stupidly at a loss, and listened to the whimpering sound in the house......

Everything is like the past, and Feng Bin, who is famous in Dongping, has fallen!

Mr. Feng, who is rampant in black and white, Feng Dahu, collapsed so abruptly, and the reason for this is just a venting and revenge from his son.

The power of capital is not enough to run rampant, but when capital accumulates to a certain extent, it can simply manipulate power.

Li Dong's promise, Hu Wanlin's trade-off transaction, Feng Bin was like a wave, coming fiercely and leaving quietly.

Li Dong lit a cigarette and silently recited the Buddhist scriptures in his heart.

Not for Feng Bin, but for himself, Li Dong has no guilt, people like Feng Bin deserve to be in prison, and it is not his turn to sympathize.

Reciting Buddhist scriptures, Li Dong just asked for peace of mind and put a righteous label on his actions.

People live in this world, they must always set up a camp for themselves, righteous, neutral or evil, Feng Bin is evil, he Li Dong is naturally righteous.

Whether it is self-deception or stealing the bell, this is the cold reality.

It was Feng Bin who fell, not him Li Dong!

One last glance at Feng Jinsong, who was stupid in the ice and snow, Li Dong smiled silently, flicked off the cigarette butt, and sighed: "Let's go!"

Zhou Haidong silently started the vehicle, and in the dark night, the Mercedes-Benz slowly left.

Without Feng Bin, the Feng family could no longer pose the slightest threat to him.

As soon as Feng Bin went, the Feng family was a big piece of fat meat, Dongping and even Qingyang, and they didn't know how many hungry wolves were waiting, waiting to share this big fat meat.

Feng Jinsong couldn't keep the Feng family, and he couldn't keep the Feng family's property.

Maybe just in case, in order to cut the grass and eradicate the roots, maybe someone will help Li Dong clean up Feng Jinsong.

Next, whether Feng Jinsong dropped out of school, begged, or even disappeared from the world, he and he were no longer a person of the same world, and Li Dong did not need to spend energy on him.

……

On the afternoon of the 10th, Li Dong returned to Pingchuan.

This walk is ten days, although there has been phone contact, and the company has not had any major events recently, but Li Dong still went straight to the Global Building.

Entering the company, everything was in order, and there was no sign of chaos.

Li Dong breathed a sigh of relief and went back to the office directly.

Because of the notice in advance, Liu Qi also prepared the information and reported the company's recent business situation to Li Dong one by one.

Stores in other cities, because of the recent peak, turnover and profits have risen sharply, and when the settlement comes next month, the profit should not be low.

Here in Pingchuan, although the performance of Longhua store has an upward trend, the trend is not large, far less than this time last year.

Li Dong knows the reason, mainly because of the recent price war.

Although Yaohai District is not in the price war area, the price war still has a big impact on business, and many customers ask Longhua stores to also carry out discounts, or go to the city to shop, so the performance has decreased a lot compared with the same period last year.

These were all expected by Li Dong, Li Dong didn't say much when he listened, and waited for Liu Qi to say a little dry before asking: "From the opening to the present, how much have those ten stores lost?"

Liu Qi looked through the information and paused for a while before saying: "I lost 13 million in December, and in January, because of the discount again, as of yesterday, I have lost 11 million, a total of 24 million!"

Li Dong took a breath, more than 20 million, this price is not ordinarily large.

After spending so much money, it has only now squeezed out Yi Chu Lotus, and the other two are still holding on, and these guys are also crazy.

Although he was ready to lose 30 million, it was just rhetoric, and when he really lost so much, Li Dong felt like a knife in his heart, and he was distressed.

But then Liu Qi reported a good news to him.

"As far as we know, Carrefour and Tesco have not delivered new goods recently. ”

As soon as these words came out, Li Dong's eyes suddenly lit up.

It's the end of the year, it's the peak shopping season, and these two haven't delivered new goods, which is a preparation for clearance.

Although the business of the two companies is not very good, if you really want to stick to it, you will definitely have to deliver new goods.

But looking at the situation now, it seems that these two don't want to hold on any longer.

In fact, this is normal, after all, they have been losing money, and Jiangbei is not their main attack area, and they are determined to fight with them from afar, and it is a matter of time before they retreat.

Retreat one day earlier, lose money one day earlier, for the two large supermarkets, giving up Pingchuan has become a consensus.

Li Dong's face was happy, he knocked lightly on the table, thought for a while, and said, "Let Mr. Sun come to me for this trip." ”

"Okay!"

Liu Qi answered and hurriedly exited the office.

After a while, Sun Tao walked in.

Li Dong didn't say anything polite to him, and asked directly: "Carrefour and Tesco are going to be refunded?"

"If nothing else, it will be closed early next year. ”

Speaking of this, Sun Tao is both happy and complicated, happy that Yuanfang won this time, and knocked down three large supermarkets at one time, and the market share has risen significantly.

Without the competition of these three large supermarkets, only the other three large supermarkets are left in Pingchuan.

And these three are almost all single stores, but there are 40 stores in the distance, and they can occupy at least 80% of the market share next year.

To complicate matters, Carrefour is closing.

Sun Tao dedicated his best youth to Carrefour, and the beginning of his career was Carrefour, step by step from the lowest ordinary employee, until he was transferred back to Pingchuan to become the deputy manager of the branch, which cost a lot of effort.

Now the old club is about to finish, although it is only a store in Pingchuan that is finished, but Sun Tao is still a little uncomfortable.

What's more, if it is more serious, his old club will still be defeated in his own hands, which makes Sun Tao's heart even more complicated.

Seeing this, Li Dong didn't say much, pondered for a moment and said: "Since they have made up their minds to withdraw their investment, then there is no need for a price war, a notice will be issued tomorrow, and the normal price will be restored the day after tomorrow." ”

"Won't it be too fast?"

Sun Tao reminded that restoring the original price at this juncture may cause a large number of customers to be dissatisfied, and even return to those supermarkets.

This is the disadvantage of the price war, people customers don't care if you lose money or not, they can accept the price drop, the price increase is not right, and the dissatisfaction is certain.

Once the customers return, maybe the two will not leave.

Li Dong shook his head and said, "Since they have decided to leave, they will not change their orders overnight." Besides, they see our determination and I'm sure they'll make the right choice. Now the original price is restored, also to help them clean up the surplus as soon as possible, the stock is sold out, and it must be time for them to close down. ”

These supermarkets are not private supermarkets, and the decisions under the headquarters are not playful, and they must have considered the gains and losses before.

Even if customers return now, it shouldn't change the decision of their top management.

Sun Tao thought for a while and said, "Although this is unlikely, I think it's better to wait a few days." ”

"That's okay, the fifteenth, the fifteenth will restore the original price, at that time it was less than half a month away from the Spring Festival, and at the end of the year, this peak period always has to make a profit. ”

Li Dong knew that Sun Tao's words made sense, but he had lost enough these days.

If it continues like this, by the end of the year, it is possible to lose 50 million.

The loss is so much, which is almost equivalent to two months of no harvest, which is too much pressure for the distance.

Li Dong is short of money now, the kind that is very short, mosquito legs are also meat, even if he doesn't earn much in half a month, at least a few million can be earned.

Coupled with the loss of money, it has been nearly 20 million repeatedly, which is enough to buy dozens of houses in Pingchuan.

This time, Sun Tao didn't object again, Li Dong was distressed, and he was naturally distressed.

So far, he has lost more than 20 million yuan, and if you add the profits, it will be nearly 40 million again, and he will receive 4 million percent of the dividends.

If you take four million less in the early month, who doesn't feel distressed.

The two quickly reached a consensus, and then discussed some possible problems with restoring the original price, and then put the topic aside.

After saying this, Sun Tao said again: "I have something to tell you." ”

"What's the matter?"

"Qi Yunna is sick, and now she is in the hospital, will you go to visit or will I go to visit?"

Li Dong frowned and said, "Frostbite?"

"Almost, a bad cold dragged on, and now I have a fever, but fortunately, I found it in time, and the staff in her store sent her to the hospital to recuperate for a few days. ”

Li Dong said helplessly: "It's really hard enough, isn't this looking for trouble!"

Last time Qi Yunna set up a stall outside the store, Li Dong was worried that she wouldn't be able to hold on.

I didn't expect it to really fall, and I don't know what Qi Yunna thinks now.

After thinking about it, Li Dong said: "In which hospital? ”

If you are an ordinary fifth-level store manager, you can afford to send an assistant manager to visit.

But Qi Yunna is different, the company's veteran, the first city manager, and she has been presiding over the work of Fucheng before, whether it is with Sun Tao or Li Dong, she is an acquaintance.

If it weren't for this, Sun Tao would not have specially reminded Li Dong because of a store manager.

There are so many employees in the company, if everyone is sick, tell Li Dong, Li Dong is still not doing his job.

Hearing Li Dong's answer, Sun Tao was not surprised.

After talking about the hospital where Qi Yunna was, Sun Tao left first, and at the end of the year, he is also very busy now.

(To be continued.) )