Chapter 302: Mozart
At the end of November, Yangcheng also had some cold winds, and in such weather, most of the people who walked out of the house and gathered on both sides of the red carpet at the opening ceremony of the film festival were sixteen or seventeen-year-old boys and girls.
Young boys and girls of this age are most obsessed with a "god of song" like Zhao Zhenghao, relatively speaking, his identity as an "actor" is not very popular.
Guo Ziping, who is now focusing on the big screen, of course, cannot be compared with Zhao Zhenghao in this regard.
is not only Guo Ziping, but now there is no one who can compete with Zhao Zhenghao in the Dragon Kingdom film circle!
This is the terrible thing about all-rounders, Zhao Zhenghao is fighting for hard power, and he can't accept it.
Zhao Zhenghao was wearing a navy blue slim-fitting suit, with a white shirt inside, the top button of the shirt was not fastened, and he was not wearing a tie.
The outfit is the latest creation from one of the UK's top bespoke suit brands, with a market price of up to $5,000.
Zhao Zhenghao also signed an endorsement contract for a suit brand before, with an endorsement fee of more than 10 million euros a year, but the contract has many restrictions, after the contract expired, Zhao Zhenghao did not renew, but paid for it himself, and went to Savile Row in the UK to customize a few suits every year, anyway, he is not short of endorsement fees now.
Zhao Zhenghao now has only five endorsement contracts left, each of which is the top brand, and they are all real luxury brands, and fast-selling brands are no longer in his eyes.
Making money is no longer the first demand for Zhao Zhenghao's endorsement, but the brand that requires endorsement can complement his identity.
Although the number of endorsements has decreased significantly, the annual endorsement fee income has not decreased much, and the endorsement fee of the five brands is nearly 100 million euros this year, and it will float up next year as his market grows.
In a few minutes, walking through the red carpet of the opening ceremony of the film festival, Zhao Zhenghao didn't know how many reporters had murdered the memory, although on such a red carpet, the demeanor of male stars is often inferior to that of female stars, but this is also a coffee position, at the level of Zhao Zhenghao, every public appearance will be the focus of the audience.
Especially now that it's his home turf, Dragons.
At the end of the red carpet and entering the infield, Zhao Zhenghao found his place to sit down under the guidance of the service staff, and it didn't take long for the opening ceremony to begin.
The opening ceremony with the characteristics of the Dragon Kingdom, it is customary to have some speeches by leaders, and the Yangcheng International Film Festival is no exception, but the people on the stage also understand the rules, and the people sitting below are not the subordinates who usually bow down in front of them, each of them is a big star with hundreds of fans, or it is a big man in the film industry, who is impatient to listen to their tirade, each of them speaks for three or two minutes in an interesting way, and just takes a form of meaning.
Then, everyone watched the opening film of this film festival together, which is the new work of Tian Genqi, a representative of the fifth generation of great directors in the Dragon Kingdom film circle.
Tian Genqi is the winner of the "Best Director" of the three-time Golden Goat Awards, and he also has two Golden Dragon Award "Best Director" trophies in hand.
In addition, he has a Palme d'Or trophy at the Cannes Film Festival, and is one of the most internationally acclaimed fifth-generation directors still active.
However, after the rise of the Dragon Kingdom film market, the reputation of the older generation of directors like Tian Genqi still exists, but the momentum is no longer what it used to be, after the failure of two successive tomes of more than one billion, Tian Genqi learned from the pain, devoted himself to creation, and spent three years to complete this "Mozart".
This is a thoroughly literary film, Tian Genqi no longer has the luxury of making any breakthroughs at the box office, he only hopes to use this "Mozart" to compete for awards, if he can get a Golden Goblet Award "Best Director" trophy, then his life will be complete.
Literary films are still weak in the mainstream film market of the Dragon Kingdom, even if it is the work of director Tian Genqi, the quality is guaranteed, but it is still difficult to say whether the box office can exceed 100 million.
Although the cost of this "Mozart" is not high, only about 100 million, with the prestige of Tian Genqi's great director, it will be released in art theaters, and it will not be a problem to get a box office of more than 100 million in a year, plus other copyright income, it is not difficult to recover the cost.
Moreover, Tian Genqi's purpose in filming this movie is not to make money, but to prove that his skills are still there and his sword is not old!
However, if this movie can't even get the qualification for large-scale release in the end, it will also be a disservice to Tian Neqi.
Therefore, he put the first screening of this film at the Yangcheng International Film Festival, hoping to get the favor of a powerful distribution company here, help it operate, and let it get the opportunity to be released on a large scale before landing in art theaters.
I don't want to ask how good the box office is, I just don't want to fall into the name of his roots.
In fact, it is not that there are no distribution companies willing to distribute this "Mozart" as an agent, but due to the pessimistic attitude towards its box office prospects, the conditions given are not satisfactory to Tian Neqi.
In any case, this "Mozart" is also a masterpiece of Tian Genqi's painstaking efforts and three years of sharpening his sword, and he still hopes that it can have a good result.
Therefore, it is one of Tian Genqi's purposes to participate in the competition unit of the Yangcheng International Film Festival and make a dozen famous names for "Mozart".
"Mozart" tells the story of a teenager from a small place who was named "Little Mozart" because he showed some musical talent, and he and his parents insisted on letting him study music even if life was difficult.
The final ending is naturally a tragedy, after studying music for more than 20 years, it finally proved that his dream of music is just a false dream.
This film, in fact, uses the story of the protagonist to explore the rights and wrongs of the so-called "quality education" that emerged in the nineties of the last century.
In fact, this right and wrong, in the current Dragon Kingdom, is still widespread, and there are a large number of various cram schools in the education market, right and wrong, there has always been a debate.
Zhao Zhenghao has a deep understanding of this.
His predecessor, to some extent, has some similarities with the actor of this movie, he studied piano because he was fooled into saying that he has a talent in this area and can become a "little Beethoven" in the future!
Fortunately, his predecessor, as well as Zhao's father and Zhao's mother, have a relatively clear understanding of his so-called musical talent, and do not ask him to become a music master, just to let him master an extracurricular talent.
His predecessor was more assertive, and he resolutely returned to China to participate in the draft, giving up the path of a professional musician to a certain extent, and he did not get into the horns that must be achieved in music, so he did not end up as the protagonist in the movie.
Tian Genqi, as a representative of the fifth generation of great directors of the Dragon Kingdom, although his commercial performance is not satisfactory, his directing skills are still profound, and his ability to tell stories is much stronger than the current so-called art film directors.
This one-and-a-half-hour movie does not have too strong dramatic conflicts, the plot is flat and straightforward, and the director has nothing to explain to the audience, but those who watch it have their own feelings.
Even for people who are not very interested in this kind of film, the process of watching it will not be too boring.
The organizing committee of the film festival chose this film as the opening film of the film festival, obviously did some research, and the results proved that their choice was not wrong.
After the opening film, the opening ceremony of the film festival is not completely over, and there is still a drinking party behind.
Since he came to participate, Zhao Zhenghao has a beginning and an end, although he is not very interested in the entertainment at the cocktail party, he still participates in it.
At the reception, Zhao Zhenghao specially found director Tian Genqi and exchanged his views on this "Mozart".
Director Tian Genqi did not despise him because of Zhao Zhenghao's cross-border identity, Zhao Zhenghao's "Infernal Affairs", the balance between artistry and commerciality, is what their older generation of directors lacked the most, Tian Genqi watched "Infernal Affairs", and was also deeply inspired, in the communication with Zhao Zhenghao, he did not put a high posture, but put Zhao Zhenghao on an equal footing with himself.
Tian Genqi's performance in business is not good, although it has affected his reputation, but he has a deep foundation, and his foundation will not be shaken so easily.
Although Zhao Zhenghao's rise in the film industry in recent years has been rapid, in terms of the status of the film industry alone, there is still a distance from Tian Genqi.
Establishing a good relationship with the older generation of filmmakers represented by Tian Genqi is the biggest goal of Zhao Zhenghao to take the initiative to move closer to the Longguo film industry.
Relying on his young age, he took the initiative to ask for a photo with Tian Genqi, Tian Genqi didn't understand his purpose, but he didn't refuse.
After the reception, Zhao Zhenghao sent a scarf, posted a photo with Tian Genqi, praised him a few words, and said that he was his loyal fan and that he was influenced by him when he crossed over into the film industry, and then focused on promoting "Mozart".
Zhao Zhenghao's introduction to Mozart is simple, but full of deep meaning - "It reminds me of my youth......
didn't say much, but the ellipsis made fans interpret a lot of meanings.
After Zhao Zhenghao became famous, he did not hide his juvenile experience, so his fans, after seeing this scarf, searched for the film information of "Mozart", and probably knew what story it told, they automatically made up a lot of Zhao Zhenghao's recommendations.
Coincidentally, the age of the protagonist of "Mozart" is about the same as Zhao Zhenghao, so his introduction is even more convincing.
is just a scarf, and the attention of "Mozart" has been quickly raised, and the next day, he stayed on the hot search list for a whole day, although he did not reach the top, but it also had a wide impact.
Penguin Pictures, whose base camp is Pengcheng not far from Yangcheng, directly intercepted Hu from the second-tier distribution company that was negotiating with Tian Genqi, and obtained the distribution rights of "Mozart" on relatively favorable terms.
According to authoritative analysts, with Zhao Zhenghao's recommendation, the box office of "Mozart" will be at least 100 million higher than before!
Originally, with the influence of director Tian Neqi and the quality of the film "Mozart", if it was released on a large scale, the box office might be between 100 million and 200 million, and it would not exceed 200 million.
This "Mozart", although it is the work of director Tian Genqi, is still too artistic, and it is difficult to be liked by ordinary fans, and those professional fans who have a soft spot for literary films will most likely choose to go to the theater after "Mozart" lands in art theaters.
Now, with Zhao Zhenghao's Amway, relying on Zhao Zhenghao's influence on his huge fan base alone, he can add tens of millions of box office to "Mozart", plus the cluster effect, it is not an empty word to win an extra 100 million box office for it.
Originally, relying on large-scale release alone, "Mozart" could not recover its cost, and with the later art theater box office, there was some possibility of recovering the cost.
Now, if Penguin Pictures works properly, "Mozart" could recoup its production costs by simply recouping its production costs on a large scale.
Coupled with the box office of art theaters, online copyrights, and overseas copyrights, you may be able to make a small profit.
The "small profit" referred to here is compared with box office predators like "Infernal Affairs", for investors in "Mozart", this may be a big profit!
With an investment of hundreds of millions of yuan in art films, it is difficult to recover the cost in a single dragon market, but if the scope is expanded to the international market, it is not difficult to recover the cost with the international reputation of the great director Tian Neqi and the excellent quality of this film.
The potential benefits of Zhao Zhenghao's help in promoting it were a complete surprise.
After signing a distribution contract with Penguin Pictures, Tian Genqi specially called Zhao Zhenghao and expressed his gratitude for his help.
Although Tian Genqi is very confident in his own ability and the quality of "Mozart", even without the help of Zhao Zhenghao, he believes that the film will not be buried.
But Zhao Zhenghao's help still saved him a lot of things, and Tian Gen wanted to accept this favor.
This is the first time that Zhao Zhenghao has taken the initiative to promote a film that has nothing to do with him after his popularity has rebounded, and the film he recommended on the scarf before was either shot by himself, or "Zhenghao Studio" had an investment, or it was participated by close friends such as An Shuyi and Peng Jieshan.
Although Zhao Zhenghao said that he was a loyal fan of Tian Genqi in this scarf, but before that, he had no intersection with Tian Genqi, and even had some grievances.
Tian Genqi's last film directed was released before "A Chinese Ghost Story", with an investment of one billion, but the box office in the Dragon Country was less than two billion, and the overseas box office was very few.