In mid-to-late October, preparations for the Double 11 promotion are in full swing.

The promotional films on the TV screen about the promotional festival are overwhelming, and some people have already compared them to brain platinum.

After all, now the domestic social media leaders Zhongbo and New Weibo are under the banner of Zhanxiong, while Ali's Taobao and Tmall have a relatively wider range of contacts, and their publicity power in the industry is better.

In Ma Yun's words, this time Zhanxiong Group has made great efforts to promote the concept of the Double 11 Promotion Festival through various industries under its control, from the games of Tianyun Technology to the star promotion of Tianchen Film and Television, from physical advertisements to the built-in ...... of Maxthon Browser

As time progressed, both sides began to focus on suppliers and manufacturers.

In terms of Ali's mode of operation and Ali's influence now, to carry out such promotional activities, more choices are in the hands of shops, and not every store is willing to participate in it, after all, Double 11 is not a traditional festival, and the sales volume is unknown, and they are not willing to make a considerable degree of price concessions, Feng Yiming heard that someone bluntly asked Ali to bear this part of the price difference.

What's more, a considerable number of shops in today's Taobao are second-class dealers, playing the trick of moving bricks, and Ali hopes to have more participants on the one hand, and on the other hand, he hopes to control the quality of products......

Of course, on the whole, the preparation for the first Double 11 promotion festival is much more adequate than in the previous life, which is mainly due to the reborn butterfly in Jianghe City, Ma Yun's first attempt in the previous life, only less than 30 brands participated, and this life exceeded 100.

From the perspective of Zhanxiong Group, the preparation activities for this Double 11 Promotion Festival are more sufficient, whether it is personnel training, organizational composition, or psychological adjustment, publicity methods, and there are targeted preparations for the preparation of possible problems, after all, Feng Yiming began to plan for this matter early.

Unlike Taobao and Tmall, Yipin organized a large-scale event for manufacturers in September, describing in detail the benefits and possible implications of this promotion to all participants, and in terms of control, Zhanxiong Group was clearly superior to Alibaba.

Nie Wei proposed a simple and easy, but Taobao Tmall is difficult to imitate the model, he and all the manufacturers signed a similar gambling agreement, based on the average daily sales data of the first three quarters of 2007, the sales data on the day of Double 11 compared with it, dissatisfied by the Yipin network to make up, but if the sales data exceeded, more than one percent of the unit price of the payment will be reduced by one percent, and so on.

The advantage of this model is that manufacturers can ensure income in drought and flood, and can put their hearts in their stomachs, while it is difficult for Ali to accept similar agreements, after all, Taobao is too good and uneven, and there are too many places to make trouble.

In the end, the manufacturers cooperated with Haoyipin basically accepted the agreement, and prepared the goods in accordance with the requirements of Yipin.com, and transported them to the Yipin logistics warehouses in various regions for quality inspection.

October 21, Huiji.

Zhong Yongchang lowered his body expressionlessly, glanced at the dialog box on the computer screen, and then turned his head to look at the shower room that was buzzing.

Quietly opened the mobile phone from the women's satchel and glanced at it a few times, Zhong Yongchang gritted his teeth and put it back, his face was cloudy.

"I'm going to go around the factory, let's go first, you go directly to the company. ”

shouted at the shower room, and without waiting for his wife to respond, Zhong Yongchang left directly.

It's finally OK...... Zhong Yongchang sat in the driver's seat for half an hour, before he came to his senses, and when he saw his wife's car driving out of the community, he started the car with a wry smile, and waited for half an hour not to keep an eye on it, but to be afraid that his hands would be unsteady and cause a car accident.

My father and father-in-law, who have passed away, grew up in a village, and my father suddenly died of a serious illness when I was in high school.

I think of my mother's poor health recently, and I think of my son, who is just over two years old...... Zhong Yongchang's heart was a mess, what should he do.

The car soon arrived at the factory in the suburbs, and the eldest brother happened to be staring at the workers at the factory gate to load the goods, and when he saw his brother-in-law coming, he smiled and pulled out of the factory gate and handed a cigarette over, "Your wife is strict, no smoking is allowed in the factory, come, smoke two and then go in." ”

Zhong Yongchang smiled reluctantly, "Smooth, right?"

"No problem. The eldest brother lit a cigarette, "Sick, I see you're not in good spirits." ”

"It's a little tiring. Zhong Yongchang took a deep breath of his cigarette, "I won't go to see the new factory, anyway, you are here." ”

"Okay. The eldest brother hesitated, "It can't be a quarrel with Silu, right?" You two are childhood sweethearts, you also know that she has a bit of a temper ......."

"Nothing. Zhong Yongchang patted his cheek, looked at the truck that was driving away from the factory gate, and asked with a smile: "How much is the increase in shipments compared to last month?"

"The data has already been reported, don't you know?" the eldest brother was a little surprised, "It rose by 42% in the same period, I heard Silu say that among the manufacturers signed by Yipin.com at the Jianghe Trade Fair last year, the sales growth rate of our genuine furniture can squeeze into the top ten." ”

"And the quality inspection results are also very good, and the overall score can be squeezed into the top five. Zhong Yongchang nodded, "Father-in-law is really good enough, and this move is also accurate." ”

Indeed, the genuine furniture that could only be shrunk in Huiji City is growing rapidly with the help of the channels of Yipin.com, and the substantial climb in sales is still second, and the more important thing is the growth of vision.

With the help of his daughter and son-in-law, Rong Zhengpin has made a significant adjustment to the company, added two new furniture factories, and carried out a detailed product grade division, and has the ambition to test raw materials other than wood, in an attempt to develop new types of products.

The eldest brother dropped the cigarette butt and said with a smile: "I really owe you and Silu in this regard, if it weren't for you, where would there be a prosperous scene today......

"Where is it......" Zhong Yongchang only felt a heat on his face, lowered his head and whispered: "It's mainly Silu...... She has a good relationship with Yipin.com......"

After chatting for a while and going around the factory area, Zhong Yongchang drove to the city.

As soon as she entered the office, her sister-in-law Rong Ya hurriedly ran over, "Brother-in-law, why did you come, you forgot about today's regular meeting?"

"Here it is. ”

"Hurry, hurry. Rong Ya pushed Zhong Yongchang and walked outside.

Zhong Yongchang casually pulled out a document bag from the bottom of the pile of documents on the table, and then walked out of the office.

"Hey, Yongchang, who has time to go to the factory at noon, what are you doing running over early in the morning?" Rong Zhengpin saw his son-in-law come in, and beckoned: "Hurry up and sit." ”

Zhong Yongchang sat down silently, and his wife Rong Silu next to him looked at her husband in surprise, and asked in a low voice, "What's wrong?" ”

"Ahem, can you two talk about love after the meeting?"

The conference room was basically full of relatives and friends, and a few young people coaxed together, and the scene became lively.

"Let's get down to business first. Rong Zhengpin patted the table, "Where did you just say?"

"Said the shipment volume of the factory. Rong Silu cut her hair, cleared her throat, and said: "As we all know, the shipments of each month this year have increased by at least 20 percent compared with the previous month, and this year the company has developed a total of six relatively low-priced products, so purely in terms of quantity, the monthly increase will be more than 30 percent." ”

"Barter has asked us to complete the stocking of the Double 11 promotion before November, and judging from the current shipments of the factory, we may have to work overtime. Rong Silu smiled, "Fortunately, we knew the news earlier, and we started to reserve it at the end of August, otherwise it would have been too late." ”

Zhong Yongchang leaned back in his chair expressionlessly, and suddenly asked, "Why did you know the news so early?"

"There is still a difference between the furniture industry and other industries, but it can not be used directly from the production line, and of course the Yipin.com must be notified in advance. Rong Silu didn't think much about it, she just felt that her husband was very strange today, "And genuine furniture ranks very high in the list of newly added cooperation on this year's Yipin.com." ”

"Okay, now there are two questions left. Rong Zhengpinchong's wife Nunu, who was in charge of finance, mouthed.

"I still insist on my idea, the funds are placed in the Yifubao account, it is too unsafe, although downstream companies have also accepted the transfer of Yifubao, but it is still safe to put it in the bank, anyway, there is no handling fee, just operate it on the computer. ”

Rong Zhengpin nodded and didn't speak.

"Uh, I want to ask ......" Rong Ya put a printed picture on the table, "This is the website picture of Yipin.com, which product is placed in what position, which is very important for sales......"

"Well, I chose the best position, on the right side of the middle side of the homepage......" Rong Silu drew a circle with a pen, "Although the cost is a bit high, not everyone can choose it." ”

Zhong Yongchang secretly slandered, of course you can choose whatever you want!

"How much?" The proprietress is most concerned about money.

"The specific price has not been decided, let me know when the time comes. Rong Silu was triumphant, "But the other party promised, if our sales can more than double the average daily sales in the first three quarters of this year, the fee will be returned in the second month." ”

"More than double...... Rong Zhengpin touched his chin and nodded slowly, and suddenly saw his son-in-law's face unswerving, "Hey, Yongchang, if you have anything to say, just say it directly." ”

Zhong Yongchang hesitated for a while, and opened the document bag in his hand, "I have some opinions on our cooperation with Yipin.com......

"Although our company's shipments and sales have been rising this year, the dominance of the channel is all in the hands of the other party. Zhong Yongchang was in good spirits and said: "This year, Yipin.com is optimistic about us, we have high sales and high profits, but what if they are not optimistic about it next year?"

"What do you mean?" Rong Silu's face was also a little ugly, and she had always been in charge of the cooperation with Yipin.com.

"It's not interesting. Zhong Yongchang handed the document to Rong Zhengpin, "I remember that the cooperation agreement signed between us and Yipin.com does not have an exclusive exclusionary clause. ”

After reading a few pages, Rong Zhengpin hesitated: "Do you want to cooperate with Tmall?"

"Multiple roads are always good. Zhong Yongchang ignored the hand stretched out by his wife next to him, "For this year's Double 11 promotion, I think it is better to cooperate with Tmall, at least the initiative of price reduction is in our hands." ”

"I don't agree!" Rong Silu gritted her teeth and glared at her husband, "Who doesn't know that Tmall Taobao is full of fakes, and we don't lose enough to eat fakes and shoddy products?"

"Tmall and Taobao are two concepts, Tmall is a brand store, not everyone can open it. ”

"But from the perspective of consumer awareness, it is still Yipin.com that is better. ”

"You have to cooperate with Yipin.com, do you have selfish intentions!" Zhong Yong couldn't bear it, slapped the table and shouted: "If you don't want people to know, you can't do it unless you do!"

Now everyone present knows in their hearts, this is not a difference in business philosophy, but other reasons, the small couple is on the bar!

"Yongchang, you come with me. Rong Zhengpin went next door with a gloomy face.

"What the hell is going on?" Rong Zhengpin asked bluntly, "What selfishness does Silu have?" ”

Where does a man have the face to say such a thing...... Zhong Yongchang hesitated for a moment and shook his head, "It's nothing, I just think it's ...... to cooperate with Tmall."

"If I don't believe me, you won't have to waste your saliva. Rong Zhengpin patted his son-in-law on the shoulder, "You know, saying that you are my son-in-law's half-son, in fact, I regard you as a son." ”

Zhong Yongchang's heart was hot, his nose was sour, and he turned his head and muttered, "Anyway, Xiao Qi is only two years old this year......

"What does this have to do with Xiao Qi?" Rong Zhengpin unexpectedly heard his grandson's name, frowned and paced back and forth, and asked in a low voice: "Do you doubt the ...... of the high-level people of Yipin.com?"

Rong Zhengpin can break a way out of the fight of 10,000 people to create genuine furniture, of course, it can't be smooth sailing, after seeing his son-in-law's face become pale all of a sudden, without saying a word, his right hand touched his waist, and kicked open the door of the conference room with a belt in his hand.

For an old man like Rong Zhengpin, who is more conservative, this is a scandal, and a few decades ago, it was going to sink into the pond......

"Hello, good!"

Rong Silu got up inexplicably, and before she could react, a belt had already been drawn.

"Huh!"

"Ah......" At the last moment, Zhong Yongchang stood in front of his wife, gritted his teeth and looked at his father-in-law, please, this is your own daughter, you can really do it!

"Dad, you're crazy!" Rong Silu jumped to her feet and screamed loudly, quickly lifting her husband's sleeve to see the injury.

Rong Zhengpin suppressed his anger and drove everyone except his wife out, before he reprimanded in a low voice, "What ugly things have you done, you say it yourself! Let me tell you, Yongchang has grown up at home since he was 12 years old, and I think he is more pleasing to the eye than you!"

"Ugly thing?" Rong Silu looked at her husband left and her father on the right, her eyes blank.