Looking for these retail enterprises, Li Fanyu has a clear purpose. Pen % fun % Pavilion www.biquge.info

As the saying goes, one fence has three piles, and one hero has ten gangs. Any industrial enterprise needs to have its own set of teams to make achievements.

This is especially true of the automotive industry, which is the culmination of industry.

In fact, every car company needs to bring a group of younger brothers when they go abroad. It is rare for someone like Zhengxin to go to the North American market and the African market to work hard and achieve results when he is innocent.

Now Zhengxin is in the low-end model market and is facing Japanese brands head-on. Under the condition that there is no epoch-making difference in application technology, it comes down to a cost suppression in the end.

Therefore, to pull these retail enterprises to Yinzhu, Li Fanyu just wants to take the advantages obtained by Zhengxin now, and work harder to directly overwhelm Suzuki Group in the market and shoot it on the beach to lay eggs!

After the reception feast.

Everyone said goodbye to Li Fanyu, and followed Kan Chenggong to the production site prepared for them in the Economic Free Trade Zone.

The reason why they are in such a hurry is that when these bosses came, they had already prepared the production equipment and personnel, and they would arrive in Kolkata in a few days.

There's no way, Li Fanyu is urging tightly!

Back at the branch, Li Fanyu immediately summoned Li Kai and others.

In the past, Zhengxin produced vehicles, and most of the spare parts were in cooperation with local enterprises. But the industrial strength of Yinzhu is like that, and the retail distribution enterprises are still in the category of manual production. With such production capacity and production technology, the cost of the things produced is naturally much higher than that of China.

Now that there is an industrial park to help, it is natural to replace the unsatisfactory ones.

But this is a small matter, and Li Fanyu has more important decisions to announce.

"Everyone, more than 50 enterprises from our industrial park have arrived in Kolkata this morning. Production equipment and technology, although the management personnel are there. It is estimated that it will be put into use in less than half a month to provide us with auto parts required for production. In this way, together with the acquisition of Daewoo's production base, we are bound to get a qualitative leap in production capacity. In terms of cost, it will definitely be more perfect. ”

Everyone applauded - it was really not a happy thing to cooperate with Ah San, who was confused about everything.

Now that we are finally able to get rid of these guys, it is naturally something to be happy about.

Li Fanyu was also very happy, he pressed his hands with false pressure: "The production capacity has gone up, the cost has come down, and our competitiveness will be stronger." Everyone also knows who did the anti-dumping incident before, and now that we have the capital to take revenge, what should we do?"

"Slap him!"

Li Fanyu smiled and shook his fingers, "That's right! We have suffered a lot of losses, but do we have the time to endure it? No! An eye for an eye and a tooth for a tooth is our temper! Brothers, think about our experience after coming to Yinzhu. At the beginning, before our branch was built, Suzuki had already begun to suppress us. forced us to buy a motorcycle factory, and stepped into the seal with a three-jumper. Later, without mentioning all kinds of targets, I just said that the anti-dumping of the past few days was with the intention of trampling us to death! This revenge cannot but be avenged!"

"Dong Li, just say how to do it!" Li Kai stood up and asked loudly.

"Yes, Li Dong gave an order, the police killed us a few days ago. You almost went in, and Suzuki's ill-intentioned wolf ambitions don't need to be said, you just say what to do!"

Li Fanyu pressed his hands and stabilized the atmosphere: "The Yinzhu market is a thoroughly low-end market. In the previous month, our competitiveness mainly came from low selling prices and flexible marketing methods. Now our production capacity will be increased immediately, and our costs will be reduced immediately. But in terms of the price point of our products, it can no longer be compressed. Now we have achieved a market share of 35% of the new market, and have initially spread the Zhengxin brand in this market. So the next step, if you want to scare Suzuki to the point that you don't even know your mother, you can't use the previous means. ”

Now it seems that the printing market is indeed agreeing with low-priced products. We're latecomers, though we don't want to admit it. But Mr. Li, the results we have achieved in the market are largely due to the fact that we have taken advantage of the Suzuki Group's rigid system and the disease of large enterprises. If you want to give them a fatal blow and don't look for the price of the product, what else can you do?"

Li Fanyu pointed to the person who spoke, "You can't say that." The price of products as a means of competitiveness can only be used for a while, not for a lifetime. Suzuki has been in this market for too long, and its roots are too deep. In fact, if you think about it, they don't necessarily have to be false in a price war. However, if the two market giants start an endless price war, not only will both lose, but will also inevitably bring an impact to the entire market. Presumably, the government of India, which is bent on reviving local car companies, will not agree. ”

When he said this, Li Fanyu blinked.

Everyone will smile - what can only be seen by two foreign companies wrestling their wrists on their own chassis industry, what kind of revitalization?

"Then, there is only one way left!" Li Fanyu raised his finger, "Do not reduce the price of the product, but increase the value of the product under the condition that the price remains the same! Only by relying on the combination of our technical strength and production capacity strength, completely overshadowing Suzuki at the technical level, and letting consumers feel the difference in products, can we completely occupy this market and conquer this market!"

"Dong Li, what do you mean exactly?"

"Optimize our engine assembly, increase turbo technology! Add back the safety configuration that we have simply disfigured! Quickly improve the reputation of our products!"

Li Fanyu waved his hand heroically.

But Li Kai, who is in charge of marketing, immediately realized a problem: "Li Dong, do you know that you will be if you do this? Our A+, N5, and QQ have just been sold for a month, and you have to add configuration to the product." The consumer who bought it before is not allowed to pull out the strap of his pants to make a slingshot to hit your office glass?"

The crowd laughed.

The problem Li Kai said is not a trivial matter.

Sometimes blindly increasing the quality of the product will completely anger the old users, thus breaking the foundation that the product has established before.

All human beings have bad roots.

For example, if you marry a daughter-in-law, your father-in-law asks for a bride price of 500,000 yuan. looked at his daughter-in-law's 36D long legs, gritted his teeth and paid for it.

But only a month later, when the sister-in-law who has 36E, white skin and beautiful legs and even longer legs gets married, if you find out that your father-in-law gave away your 500,000 bride price as a dowry and gave you a brother-in-law for nothing, how would you feel in your heart?

I'm afraid that the burning of my father-in-law's house in the middle of the night can be done, right?

It's an exaggeration, but that's the truth.

Obviously, Li Fanyu would not fail to consider it.

"That's exactly what I'm going to talk about next. He shrugged his shoulders, "Actually, it's easy to do, before the product upgrade, contact all the old users who have purchased our products, and give a certain amount of car purchase vouchers as compensation." Then, when these coupons buy a car again or when a family or friend buys a car, can you offset the corresponding amount of cash?"

Li Kaile was happy, and manually made a funny expression, "Dong Li, I found out that you are really sinister!"