The original release schedule of "Journey to the West: Moonlight Treasure Box" was in the Spring Festival in 2016.

The Spring Festival in 2016 started on February 7 and ended on February 13, but in fact, according to the box office situation of the film, the release cycle will be twenty days to one month.

If the box office is not as good as it should be, the theater chain may only give a three-week release period, which is about 20 days, and if the box office is good, the release period may be extended to a month or even longer.

"A Chinese Ghost Story" was originally due to the continued optimism of the box office, so the release cycle was postponed again and again, until it was extended to 40 days before the screening ended.

The release schedule for "Journey to the West: The Great Sage Marries" is two months after "Journey to the West: Moonlight Treasure Box", that is, the 2016 Qingming Festival holiday, starting from April 2.

However, after watching the finished films of the two movies and gaining an in-depth understanding of the connection between the two movies, the film's distributor "Nine Star Entertainment" adjusted the release schedules of the two films.

The release schedule of "Journey to the West: Moonlight Treasure Box" was advanced from the Spring Festival in 2016 to New Year's Day in 2016, and it was officially released on January 1, 2016.

The release schedule of "Journey to the West: The Great Sage Marrying" has also been advanced from the Qingming Festival holiday to the Spring Festival, starting from February 7.

In this way, the gap between the release of the two movies has also been shortened from nearly two months, 53 days, to more than a month, 37 days.

The reason for such an adjustment is that "Nine Star Entertainment" believes that the film quality, storyline, and attention of the lower part of "Journey to the West", that is, "Journey to the West: The Great Sage Marrying", are slightly better than the previous "Journey to the West: Moonlight Treasure Box", which is more suitable for release during the Spring Festival.

At the same time, there is the warm-up of "Journey to the West: Moonlight Treasure Box" in front, and "Journey to the West: The Great Sage Marrying" is also easier to produce results in the fiercely competitive Spring Festival file.

Zhao Zhenghao has no opinion on this adjustment, in his opinion, as one of the distributors and shareholders of the film, when "Nine Star Entertainment" formulates a distribution strategy, everything should be considered for the film, try to maximize the benefits, and will not do anything that harms its own interests.

Since this is the case, Zhao Zhenghao let go of his hands and let them do it, and he will try his best to cooperate, anyway, he doesn't know the matter of distribution, and professional things will be handled by professional people, he only needs to do his part.

Now there is still a month and a half before the adjusted release date of "Journey to the West: Moonlight Treasure Box", and "Nine Star Entertainment" has begun to carry out the pre-promotion of the film, as the biggest selling point of the film, Zhao Zhenghao will also start to cooperate with some publicity work, accept a few interviews, and participate in a few programs.

Zhao Zhenghao dealt with these jobs, very relaxed, his coffee position here, it can be said that there are news points all over the body, has always been the object of media and TV entertainment programs, before due to personal reasons, rarely give media interviews, rarely participate in TV entertainment programs, release new album publicity, with the help of personal social media, the director's debut "A Chinese Ghost Story" publicity, with the help of the "Dangerous Journey" world tour of the heat.

This time, in order to cooperate with the release and promotion of "Journey to the West: Moonlight Treasure Box", Zhao Zhenghao temporarily opened up the mouth of media interviews and participation in TV entertainment programs.

Media interviews, the selection is very simple, naturally the larger the platform, the more audiences, the wider the scope of influence, the better, this only needs to take the ratings ranking of such programs in the past few months, it is clear at a glance.

The only difficulty is to formulate different themes for different interviews, although the purpose is to promote the new movie, but you can't just talk about "Journey to the West" in a few interviews!

Although there are many topics in "Journey to the West", there is no big problem in dividing it into several interviews, but it is always necessary to consider the needs of the program and the expectations of the audience, and by the way, we must also talk about other things.

Fortunately, Zhao Zhenghao has a lot of topics to talk about, and if he takes out a few at random, he can cope with these interviews.

What makes Zhao Zhenghao more difficult is to choose the TV entertainment program to participate in.

After crossing into this world, Zhao Zhenghao's choice to open up the situation for his flagging popularity was to produce a personal variety show, and when "Follow Brother Hao to the World" was first launched, it could be regarded as creating a precedent for the online variety show of the Dragon Kingdom!

However, as Zhao Zhenghao's popularity is getting higher and higher, and his achievements in the music career are becoming more and more prominent, he doesn't have much energy and spends on self-made variety shows.

It has been more than a year since the end of the third season of "Follow Brother Hao to the World", and many loyal viewers of this show on the Internet have been waiting for its fourth season, but Zhao Zhenghao has not been able to find time to record.

In fact, the production of an entertainment program is very beneficial to the promotion of personal image.

Although self-media is now developed, fans and fans can learn about the dynamics of idols in real time through social media platforms such as bibs, WeChat public accounts, and Twitter, and even interact with idols.

However, not everyone is like Zhao Zhenghao, who can speak with his works, and the coffee position has been laid, even if he disappears for a few months, to make a movie, or make an album, it will not reduce the love and support of fans and fans for him, and when he appears again, he can still cause an enthusiastic response.

And in the entire entertainment circle of the Dragon Kingdom, the people who can stand side by side with Zhao Zhenghao can count them on their fingers, but they can't exceed the number of two hands!

For the majority of people, like Feng Xiaojing and Yu Yabin, who have just been promoted to the first line, or are still in the second and third lines, what they rack their brains every day is to increase exposure, sometimes there is no news, and they have to make a news by themselves, in order to make their names appear more in front of the public, so that more people can know themselves, know themselves, and finally like themselves!

Therefore, the hosts of some ace TV shows, because they have a relatively stable appearance rate and exposure, as long as the level is passable, it is easy to become famous and improve their coffee position.

At least, ordinary people can call his name when they see him, which is a kind of capital, and when they receive commercial performances and advertisements, the price can be higher.

Zhao Zhenghao has been focusing on the development and breakthrough of his personal career in the past two years, and he doesn't know much about the development of the current TV entertainment programs in the Dragon Kingdom.

What's more, these TV entertainment programs, in terms of program settings, are very similar, opened the flow chart of several programs, Zhao Zhenghao found that there are several top-rated programs, the game links are similar, some just change the name of the game, and the content of the game is exactly the same!

Although the protection of copyright in Longguo has been done quite well, I don't know how much better than Zhao Zhenghao's previous life, but the relevant departments are helpless about these behaviors of exploiting loopholes in the rules and playing side balls.

You have to say that they are suspected of plagiarism, their names are obviously different, the rules of the game have been adjusted accordingly, and they have even applied for copyright patents, which are fully in line with the regulations at the legal level.

However, a discerning person can see at a glance who is Li Kui and who is Li Ghost!

It's just that behind these TV entertainment programs, they all have their own powerful backs, and these backends and copyright protection agencies are also government agencies, and they are inextricably linked to each other, which is not easy to supervise and cannot be managed.

In this way, those who have worked hard to create a popular program can get a piece of cake and eat meat in the entertainment industry, which is developing better and better, and the market is getting bigger and bigger; those who are not able to be original, rely on their cleverness, and play side balls, may also take the opportunity to drink some soup and feed a group of people.

In this way, everyone has a tacit understanding with each other, and they are at peace with each other.

It's just that in such an atmosphere, few people will struggle with Bala's originality, and they all want to borrow the light to drink soup, which leads to the lack of pioneering and enterprising spirit in the current TV entertainment in the Dragon Kingdom, forming a pool of stagnant water.

In this regard, the online video platform, which has a more flexible mechanism, has come from behind and has come to the front of the TV station.

However, the prosperity of online variety shows also started with "following Brother Hao to travel the world", but the current form is no longer limited to food and tourism, and more elements have been integrated, so that this craze has continued.

Zhao Zhenghao is really impatient to participate in a few similar programs, stupidly playing a few similar childish games, and pretending to be enthusiastic and fully engaged.

So, I decided to plan and create another program by myself to add a fire to the TV entertainment of the Dragon Kingdom.

There are several successful templates in his previous life to learn from, and Zhao Zhenghao's plan was written quickly and completed in two days.

When it was handed over to Wang Yulan, Wang Yulan looked happy and said earnestly, "That's right! Brother Hao, you can't lie on the past merit book and stand still, you just have to continue to open up new fields like now!"

Zhao Zhenghao was inexplicably surprised, "Have I stopped moving? After achieving the music grand slam, I didn't lie on the merit book to retire, I immediately turned around and devoted myself to the film industry.

Wang Yulan scoffed, "If you are an exemplary pacesetter, then there will be no lazy people in the entertainment industry!" You look at your schedule for the past year, and then compare Sister An An's schedule, after reading it, if you can still say this, I admire you...... The thickness of the skin!"

Zhao Zhenghao was choked and his eyes widened.

Wang Yulan was not afraid of him, raised her eyebrows and said, "Don't stare at me, I'm still saving face for you, I didn't let you compare it with the quiet itinerary, otherwise you would have to be ashamed to go under the table!"

It has been a month since he confirmed his relationship with Yu Yabin, he video chatted with her every day, and he knew her schedule well, compared with his daily schedule for this month, Zhao Zhenghao did feel a little ashamed.

In the past month, although he has also been busy with the post-production of "Journey to the West", and has also found time to record a few new songs for the new album, on the whole, the days are still very leisurely, at least he can ensure that he can get home before eight o'clock every night and wait for the video with Yu Yabin.

This is also the boss of "Zhenghao Studio", the major shareholder, and has the absolute right to decide on his own schedule, Wang Yulan, as his partner and agent, although he occasionally contradicts one or two like now, but overall, there is still nothing to say about his arrangement.

Therefore, although Zhao Zhenghao feels that he has never slacked off, after his popularity and status have been established, it is inevitable that he will be a little wanton in his actions, and he will inevitably lack a sense of crisis in doing things.

If nothing else, you can see a significant difference between his schedule for the last year and the schedule of the first year he has traveled over!

Thinking of this, Zhao Zhenghao couldn't help but feel a little embarrassed, his expression softened, and he smiled, "Okay, okay! I know that I'm a little lazy this time, isn't this about to change! This new show will be handed over to you, you arrange and coordinate it as soon as possible, let's be like filming the first season of 'Follow Brother Hao to the World', during the filming process, I will listen to your arrangements, you let me face east, I will never go west, you call me to beat the dog, I will never pick up chickens!"

Wang Yulan nodded, "It's pretty much the same!"

opened the program planning case and exclaimed, "Brother Hao, you have a big time this time, if you want to implement this plan, the staff of this program team will have more than 100, and the security guards will have to prepare dozens for you!"

Zhao Zhenghao stinked and said, "Such a large-scale plan is in line with my current identity! Moreover, I plan to pay equal attention to both the network and the TV station for this show, and the current situation of our studio is difficult to bear alone, so in the preparation stage, you must communicate and coordinate with the online video platform and the TV station to get as many resources as possible from them!"

Wang Yulan nodded and said, "I understand!"

After several years of development, relying on the cash cow of Zhao Zhenghao, "Zhenghao Studio" is not inferior to the giant companies in the industry in terms of profitability, but the scale of the company is not comparable with those large companies that have developed for more than ten years and decades, and the number of employees has not exceeded 20 so far!

With such a company scale, there are indeed many difficulties in supporting the new program planned by Zhao Zhenghao, especially Zhao Zhenghao's strict regulations on the launch time of the new program, and it must be launched before the release of "Journey to the West: Moonlight Treasure Box"!

The biggest purpose of Zhao Zhenghao's strategy for this new program is to do a good job in the promotion of "Journey to the West".