Chapter 363: Zhong Keng Automobile Ni Association Mei Association Shang Changliang
The Chinese market is probably the most interesting and morbid place in the entire world business circle. Pen @ fun @ pavilion wWw. ο½ο½ο½Uο½Eγ ο½ο½ο½ο½
Here, you will see all kinds of unbelievable marketing methods such as "a bowl of spicy tang thirteen times".
You will also see capital pouring into an industry. Doing everything possible to package and promote yourself, and then in all kinds of tearing with competitors, join forces to destroy all the bottom lines of this industry.
The current Chinese automobile market has already had such signs.
First of all, Rongcheng Automobile, after thinking that it had "spent a huge amount of money" to introduce Zhengxin's platform technology, held a press conference to announce that it had officially started the research and development of new models.
Now everything has to pay attention to feelings, for a brand like Rongcheng Automobile that has also been awesome and has collapsed, they think that it is the most suitable to play the emotional card.
So at the press conference, the general manager of Rongcheng Automobile tearfully declared: "Ladies and gentlemen, Lettis Jetman, fathers and fellow villagers, I, Hu Hansan, am back with a Rongcheng brand car!
Please note that Rongcheng Automobile is very chicken thief with the slogan "completely using domestic independent technology research and development", these shiny slogans. Let the people who eat melons look at it, and they have a feeling that they are holding the grass so powerful. People who don't know it think that it is Rongcheng, a brand that has almost been forgotten by others, and the technology made by the fecal picture wall itself.
As everyone knows, it's all bought with money.
As soon as the press conference ended, even the media who didn't know the details were tricked and applauded Rongcheng. Even the local newspaper in Rongcheng directly put out slogans such as "South Rongcheng, North Zhengxin" to force Rongcheng cars to pull up.
Although the effect of feelings is good, if someone starts first, future generations can no longer follow the trend - feelings are used too often, what is the difference between sprinkling and sprinkling?
Dafa and Skylark looked at it and were dumbfounded;
I won't do it!
As a result, a tearing began when the A-class cars were intensively rolling off the assembly line. All kinds of remarks that do not name names, but contain guns and sticks, and all kinds of news that seem to be unintentional but directly break the news in the underpants, have occupied the automotive industry reports in the past few days.
As the saying goes, insiders look at the doorway, and laymen look at the liveliness. For a while, it was boiling, but it also made the Chinese people have a kind of automobile industry with a hundred flowers competing and a hundred schools of thought rushing together.
it, who the doesn't love it. It is common for little stars to tear up, and a group of bosses worth hundreds of millions of dollars are even more exciting.
In the face of this phenomenon, even the China Automobile Association could not sit still. An urgent meeting was convened to demand that industry speech be regulated and malicious competition prohibited.
Li Fanyu was too lazy to go to such a mediation meeting. He, the president, picks on his son, but coincidentally, An Ning, the vice president, is not in the country.
In the absence of Zhengxin, a leader with the strength to make rules, the meeting became a battlefield without exception to slap the table and point at the nose.
The reason why these emerging brands have so much fire is that on the one hand, it is to highlight themselves, and on the other hand, they are also confident;
As everyone knows, everyone here actually has this idea in their hearts.
They don't know, and what Zhengxin's father is putting this time is not a single blessing, but a shameless group skill.
However, what they don't know is that the shamelessness of believing in their father is far more than that......
The current personnel structure of the CAAM is an acting president, three vice presidents, three directors and a group of small soldiers below.
President Li Fanyu and Vice President An Ning did not stand up, and the responsibility for the charge fell on Liu Wenhai, who had just been promoted to vice president. Liu Wenhai is an out-and-out good man and a peacemaker. But in the face of all kinds of unsatisfied car company CEOs, they are also angry.
After thinking about it, he directly reported the matter to the State-owned Assets Supervision and Administration Commission and asked for an announcement.
With this order, these brands were brought together again and a "intimidation" conference was held - and then torn and punished directly.
With this strength, the enterprises have really stopped a little - it's okay who doesn't go with the money.
As a result, these car companies put the main energy of competition back into research and development.
With the platform in place, the assembly of the main parts is there, what is left of their R&D work?
That's right, the profile part.
The matter of building a car is complicated and complicated, and it is simple and simple. If you really do it like these brands, you can introduce all kinds of technologies, and you only need the whole car shell that can represent your own brand.
It is even said that if it is really fast, even the shell can be outsourced.
And companies that plan to make quick money can't have this thing at all. Therefore, Li Fanyu, who had just raised his throat, received their requests for help in a row.
The core meaning is very clear: Dad, please help us solve the shape part quickly, and make a car that blinds everyone's eyes. Filial piety is not a problem!
β( ΜΠ Μ)β, what else can Li Fanyu say about this kind of request?
Permit!
But he wasn't going to do it himself. Nonsense, now the research center has teams from several universities settled in, plus Zhengxin's previous team, the number of R&D personnel has reached more than 300.
Now that you have this opportunity, wouldn't it be a waste if you don't pull it out and exercise?
......
"Hey, Mr. Zhang, I have considered what you told me that you want us to assist you in developing the shape of the new car. With the relationship between the two of us, can I not help you? haha. You can rest assured, we believe that the speed and quality of research and development must be known to you. But let's be honest, these people were forcibly selected by me, and we have a lot of R&D projects in hand. β
"Well, Mr. Zhang is really refreshing, I like to make friends with people like you who are quick to talk. In this way, you communicate with Pan Qiang, and I will immediately ask the team to prepare for the past. But there's one thing, you have to keep it a secret!"
"Why are you keeping it secret? Have you forgotten that I am still the acting president of the China Automobile Association? Today I have revealed the matter of helping you, and tomorrow others will come to ask me for help? Hey, that's right, you just understand. Making a fortune in silence is the right way. β
β¦β¦
"Hey, Mr. Qian. Haha, okay, thanks to you. That's right, I've thought about your previous proposal. To be honest, we are working on a new model and the team is very busy. β
"No, no, I don't mean to be cheap!"
"What? 30 million? Well, that... I'll see if the team of Professor Xu Youzhen, a dynamics expert at Peking University, has any projects. Heck, what a coincidence, their current project has just been completed. β
"Okay, I'll arrange for them to come right away. But don't tell the outside world about this, you also know that I am still the acting president of the China Automobile Association......"
β¦β¦
Li Fanyu crossed Erlang's legs, and while racing his acting skills, he scribbled on the notebook with a drawing pencil.
On the paper, there are five big characters of "President of the China Automobile Association".
It's just that these five words are annotated with a chic pinyin next to them.
δΈkengζ±½ ni association mei will hang long liang!