The new program produced by "Zhenghao Studio" is a complete seller's market!

"Zhenghao Studio" has the full right to speak on new programs, and those manufacturers, David TV, and major video websites that come to seek cooperation can only follow the rules of "Zhenghao Studio".

"Zhenghao Studio" just doesn't want to make it so complicated, although the program produced by "Zhenghao Studio" already has a certain word-of-mouth guarantee, but this new show has not really been launched, and when it is tested, no one can say whether it is a hit, or hit the street.

Instead of wasting time with manufacturers, TV stations, and video websites that want to cooperate and have doubts, playing intrigue and games, it is better to get these things done neatly and put the energy saved on production!

What "Zhenghao Studio" sold this time is only the naming rights and broadcast rights of the first season of "The Voice of Dragon", although it has set a bottom line for its price, but this bottom line is not very high compared to the current Dragon Kingdom entertainment program market, which often costs hundreds of millions of naming fees and broadcast fees.

Zhao Zhenghao has long made it clear to Wang Yulan that "The Voice of the Dragon Kingdom" is going to be made into a series of programs, and if there is no accident, it will be broadcast for more than ten seasons like Mango Channel's "Super Idol"!

In the first season of the program, the main task is to make the name of the show, determine the status of the show, and making money is the second purpose.

At the request of Zhao Zhenghao, the production of "The Voice of the Dragon Kingdom" adheres to the world's highest level, not only the mentor group, but also the four kings and queens with the highest status in the Dragon Kingdom music circle, and the audio equipment and soundtrack team of the program must also reach the highest level in the world.

In order to invite An Shuyi, Liu Runze, and Ju Qinghao, the "Zhenghao Studio" offered a sky-high remuneration, the lowest Ju Qinghao, also had 60 million after tax, and Liu Runze and An Shuyi's appearance fee was as high as 80 million dragon coins after tax, and the public data was 100 million!

This kind of remuneration, relatively speaking, is not very high!

With the current status and identity of An Shuyi, Liu Runze, and Ju Qinghao, if a concert tour is held casually, the net income will not be less than 100 million, much more!

Zhao Zhenghao has confirmed the itinerary of the fifth phase of the "legendary" world tour, and the estimated box office of 36 concerts in three months is as high as more than 3 billion dragon national dollars, and Zhao Zhenghao is as high as 2 billion according to the proportion of 80% of the 80% share, and the personal income alone is as high as 2 billion!

An Shuyi, Liu Runze, and Ju Qinghao's concert box office appeal is not as high as Zhao Zhenghao, but even if the appeal is only half of Zhao Zhenghao's, the income of the same concert tour will never be less than 500 million!

In this way, they accepted the invitation to participate in the recording of "The Voice of the Dragon Kingdom", spent the same amount of time, and earned only one-eighth of the money of a tour!

From this point of view, it is completely a big gift!

The relationship between An Shuyi and Zhao Zhenghao is here, she accepted the invitation, everyone was not surprised, Liu Runze and Ju Qinghao, but the relationship with Zhao Zhenghao is not so deep, it can only be regarded as a nodding friend, why would she accept this invitation, it is quite puzzling.

Among them, of course, there are some inside information that outsiders don't know, and they can't be pressed for the time being.

In order to show respect for his predecessors, Zhao Zhenghao's remuneration from "Zhenghao Studio" this time is at the same level as An Shuyi and Liu Runze, and the public data is 100 million.

Calculate it, just for the appearance fees of the four mentors, "Zhenghao Studio" will have to take out nearly 400 million real money!

In addition, in order to ensure the production effect of the program, "Zhenghao Studio" invested 100 million yuan, introduced a set of the world's highest level concert sound system, and spent tens of millions of yuan to configure a world-class accompaniment orchestra for the program - the orchestra includes a complete orchestra, a band with a number of up to 10 people, and ten domestic highest-level backup singers.

There are two music directors of the show, and the one who controls the overall situation is Yan Yu, who has almost become Zhao Zhenghao's exclusive music producer in the past two years, and the other is Zhao Zhenghao's year-old friend Cui Ran, who is in charge of the rock part of the show.

The remuneration of the two of them, although they are all friendship prices, adds up to 30 million!

Coupled with the rental fee of the program production venue, other part of the expenditure, and post-production costs, the total investment of the first season of "The Voice of the Dragon Kingdom" is as high as 650 million!

Zhao Zhenghao's investment target for Wang Yulan is just to protect the capital.

This goal, judging from the current situation, is set a bit low.

"Zhenghao Studio" is at nine o'clock in the morning on the day of the investment bidding, announced the time of the investment bidding, has come to the "Zhenghao Studio" of these manufacturers, TV stations, video website representatives needless to say, even if they can't decide the price of the bidding, in the hours before the investment bidding meeting, will also contact the leadership, negotiate their own reserve price.

When the manufacturers, TV stations, and video websites that were slow to move and take a slow beat got the news of the time of the "Zhenghao Studio" investment bidding, there were only a few hours left before the bidding would open.

Those who were close to each other immediately took action, and the eight immortals crossed the sea to show their magical powers, and rushed to the office of "Zhenghao Studio".

At two o'clock in the afternoon, the "Zhenghao Studio" held an investment bidding meeting for the first season of "The Voice of the Dragon Kingdom", which opened on time on the second floor of the studio.

Originally, the venue for the bidding was arranged in the large conference room on the first floor of the studio, but the number of manufacturers, TV stations, and video websites who came to participate in the bidding was too large to be arranged, so the venue could only be temporarily moved to the second floor, where the venue was temporarily arranged.

The venue was relatively simple, but everyone who attended the meeting did not pay attention to this little detail.

The bidding will be divided into four parts, and the bidding items are "naming rights", "special sponsorship", "TV broadcast rights" and "online broadcast rights".

Among them, the "naming right" is exclusive, there are two "special sponsorships", the "TV broadcast copyright" is also exclusive, and the bidding method of "online broadcast copyright" is divided into two types, one is exclusive and the other is joint broadcasting.

The way of bidding is not a public auction, but a hidden bid to avoid injury and anger.

The first choice to start bidding is the "exclusive naming right", and the "Zhenghao Studio" gave the participating bidders five minutes to discuss, write their bid amount in an envelope, seal it, and submit it before making the public vote.

In the end, Xiaomi, the leading brand of domestic mobile phones, won the exclusive naming right of the first season of "The Voice of the Dragon Kingdom" at a sky-high price of 450 million!

Subsequently, the two "special sponsorship" places were also successfully auctioned, with a transaction amount of 120 million, adding up to 240 million!

The above three advertising sponsorship fees alone allowed the first season of "The Voice of the Dragon Kingdom" to recover the production costs!

The competition for "TV broadcast copyright" is very fierce, and a total of ten provincial satellite TV stations participated in this bidding, among which the first-line satellite TV, except for the "Super Idol" of the "Super Idol" suspected of fighting in the ring with the "Voice of the Dragon Country", did not participate, and several other companies all participated in the bidding, and there were several second-tier satellite TV stations, with the attitude of giving it a try, and sent representatives over.

Those second-tier satellite TV stations participated in this bidding, just with the attitude of picking up leaks, and the bidding prices given were not competitive, most of them were about 300 million.

And none of the first-line satellite TVs that are bound to win the "TV broadcast copyright" of the first season of "The Voice of the Dragon Kingdom" gave an offer below 400 million, and in the end, Oriental TV won the bid at a price of 515 million!

This price is only five million more than Blueberry Channel, and the victory is quite a fluke.

"Online broadcast copyright", after negotiation, the major video websites are aiming at exclusivity and have little interest in joint broadcasting.

At present, the three major video websites of Longguo, the financier behind Penguin Video is Penguin Group, the name of Planet Capital is in the list of shareholders of Youdou Video, and the founder of Qiyi Video was once an executive of Qianxun Group.

Penguin Group, Planet Capital and Qianxun Group are the giants of Longguo Xinxing Network Group Company, with a market value of more than one trillion yuan!

has a lot of money, and naturally will not hesitate to bid for the online broadcast copyright of the first season of "The Voice of the Dragon Kingdom".

In this era of mobile Internet, the main target group of "The Voice of the Dragon Country", the main viewing mode, is not TV, but video websites, so the transaction price of "online broadcast copyright" is much higher than that of "TV broadcast copyright".

In the end, a good foundation for cooperation has been established with "Zhenghao Studio", and in the eyes of Zhao Zhenghao's fans, Penguin Video, which already has the name of the exclusive cooperative video website of "Zhenghao Studio", won the exclusive online broadcast copyright of "The Voice of the Dragon Kingdom" at a sky-high price of one billion!

This price, not low, high, is not outrageously high.

One billion, which seems like a lot, is actually calculated as the total annual fee of more than 6 million annual members!

Now, the focus of competition among the three major video sites is on annual memberships!

The amount paid by the annual fee members of the three major video sites is about the same, all of them are about 180 dragon coins, if you recharge during the event period, most of them will have a certain discount, and the final cost is about 150 yuan.

Now, the total number of paid members of Longguo's video website has exceeded 300 million, of which annual members account for 60%, about 200 million.

Among the annual fee members of these 300 million video websites, most of them are selected from one of the three major video websites, at most they are paid members of two, and all three are paid, accounting for only about 10%.

At present, the largest number of annual members is Penguin Video, according to its latest data, the number of annual members has exceeded 100 million.

According to market estimates, the "Voice of the Dragon Kingdom", produced by "Zhenghao Studio" and jointly participated by Zhao Zhenghao, An Shuyi, Liu Runze, and Ju Qinghao, the four most popular kings and queens in the Dragon Country music circle, can attract at least 10 million annual members, calculated according to the annual fee of 150 yuan, but this part of the income can bring 1.5 billion income to the video website that obtains its online broadcast copyright!

Counting the income of monthly, quarterly, and semi-annual members, as well as other advertising revenues, the online broadcast copyright of "The Voice of the Dragon Kingdom" can also create two billion revenues according to conservative estimates!

In this way, the copyright fee of one billion is really not high!

An investment bidding meeting allowed "Zhenghao Studio" to win 2.2 billion, even after deducting production costs, various taxes and fees, the net income is more than 1 billion!

It's so easy to earn this money!

After the investment promotion was completed, the preparatory work of "The Voice of the Dragon Country" was fully rolled out.

The biggest attraction of "The Voice of the Dragon Kingdom" is its strong lineup of mentors, but as a music talent show, participating in the contestants is also an important part.

In order to match the top mentor group composed of Zhao Zhenghao, An Shuyi, Liu Runze, and Ju Qinghao, the program team has formulated very strict selection criteria for the contestants participating in the recording!

According to this standard, as long as he passes the audition and enters the official recording, in a sense, this player already has the strength to make an official debut!

At least, with the strength of Zhao Zhenghao's predecessor when he participated in the "Super Idol", he couldn't even pass the audition, and he was not even qualified to participate in the official recording!

Even Cao Ningyuan, who debuted at the same time as Zhao Zhenghao and is now one of the "Six Heavenly Kings" in the Dragon Kingdom music circle, can only barely pass the audition and get the opportunity to participate in the official recording if he is judged by the strength of his debut.

When Zhao Zhenghao and Cao Ningyuan first participated in the "Super Idol", they actually did not receive professional vocal training, and their singing skills were all wild.

Zhao Zhenghao was able to win the third place in that "Super Idol" because of his ungodly appearance, and Cao Ningyuan won the championship, more because of his outstanding creative talent.

And "The Voice of the Dragon Kingdom", since the name clearly indicates the three words "good voice" at the beginning, the requirements for the contestants are first of all to have a good voice!

Not to mention like An Shuyi, born with a precious voice, or like Zhao Zhenghao after being transformed by the black technology of the "super idol system", his voice spans five octaves, with clear treble, calm bass, and tactful midrange.

The requirements for the contestants, in terms of voice conditions alone, must be at least 80 points or above to reach the level of a singer!

As for creative talent and appearance, they are all secondary conditions, and during the audition, there are no restrictions on these conditions, as long as you can sing and sing!

Creative talent and appearance are just plus points for the contestants of "The Voice of the Dragon Kingdom", not the decisive items!

Through the audition, the contestants who participated in the official recording of the show, when they first appeared on the stage and sang to the four mentors, they faced the backs of the four mentors, what they had to do, and the only thing they could do, was to use their singing voices to impress the four mentors and get the mentor's turn!