At the time of the acquisition of Rolls-Royce, Wicks made many restrictions for Zhengxin in order to avoid the collapse of the brand image caused by too many modifications.

What can not be modified to the existing model to avoid resistance from the company's loyal users. In the case of the development of a new model, the approval of all shareholders is required, and the approval of the evaluation committee of the industrial association is required.

Li Fanyu has limited time, and the reason why he wanted to buy Rolls-Royce at the beginning was very simple - he didn't like the technology and design of this brand, but their pursuit of quality and service maintenance system for customers.

His idea now is just as simple, since he doesn't want his buddy to make a big deal with Rolls-Royce, then buddy will start a new business under this company!

This is the best way he can think of to rapidly increase the Rolls-Royce compound growth rate in a limited time.

So he wanted to build a new brand within the Rolls-Royce system.

This brand is designed by Zhengxin's original R&D team, produced by Rolls-Royce's production department, and marketed by Rolls-Royce channels. In this way, if this new brand is launched, it will undoubtedly provide a big boost to its "50% in half a year" plan.

And if you have the core technology, then if the "50% in half a year" plan is not completed, you can also leave with this brand that has used Rolls-Royce's most valuable resources for half a year, and get what you want through this half a year.

This brand is called Bentley.

That is, in the time and space before the change of time and space, and Rolls-Royce together occupied half of the top luxury car market, Bentley!

Following the course of its history, the Bentley brand began on January 18, 1919, when Walter Owen Bentley founded. During World War I, Bentley was known for producing aero engines. After the war, they began to design and manufacture automobile products. In 1931, Bentley was acquired by Rolls-Royce, and in 1998 both were bought by the German Volkswagen Group.

In August of the same year, BM purchased the right to use the Rolls-Royce trademark for $68 million, and the relationship between the two parties gradually weakened.

So for a long time, both Rolls-Royce and Bentley were in the state of being compatriots.

But in this plane, that's not the case;

Walter Bentley did not work on automobiles in 1919, but continued to work full-time on engines. During World War II, the engine company worked with Rolls-Royce to design and produce a wide range of fighter engines, including Spitfire, Hurricane, Typhoon, Tempest and Firefly.

After the war, it was directly incorporated into Rolls-Royce and disappeared into the long river of history.

However, Walter Bentley himself is famous in the industry for his excellent aircraft engines such as "Sagittarius", "SPMA" and "summII", and has become a famous name in the history of British industry.

So now, Li Fanyu took this out without any pressure and copied Bentley.

Celebrities, what a pity not to take advantage of after death?

What's more, Li Fan was too lazy to redesign Bentley's logo - the big B with wings, how awesome?

And this brand makes Li Fanyu fancy that the class is not just the B with wings;

Fast, easy to drive, easy to maneuver at constant high speeds, durable, stable and luxurious, is the key to his interest in the brand!

Why is Hongqi divided into elegant version and youth version?

Isn't it just to satisfy the rich who have two different driving needs?

One is to make people fall in love with the feeling of sitting in the back seat. One is to let people enjoy the top luxury at the same time, have the passion of driving!

The two feelings lock in the needs of users of different ages. In Li Fanyu's opinion, it's perfect!

So now, what Li Fanyu has done is to add a strong stroke to Rolls-Royce that has been erased by history!

After finishing the last stroke, Li Fanyu slightly retracted the dozen manuscript papers in front of him and picked up the phone.

……

"Li Dong, high!

Looking at Li Fanyu's thick pile of plans, Li Kai gave a thumbs up again and again.

"It can also use Rolls-Royce's current sales channels and production resources to build a brand, and can increase the company's revenue in the short term, and can also firmly grasp the results in hand!

Li Fanyu waved his hand, "Come on, what's the situation, please skip the sycophant link." You see, if this plan works, let's call the board of directors. How's your business going?"

Because Rolls-Royce's merger and acquisition plan is an important part of Zhengxin's Hongqi development plan, the matter of becoming a Rolls-Royce is temporarily led by Li Kai.

"It's almost straightened out, but there's nothing to be smooth. It's just that the delivery of equity has been completed, and the operation of the board of directors has continued as before. Hey, this feeling of having to have a large group of people judge everything is really bad. ”

When it comes to the board, Li Kai has some frustration.

Li Fanyu smiled slightly, "You have to get used to this feeling, through Rolls-Royce this time, I think it is still very necessary to merge and acquire some companies to make up for the lack of our integrity." This may be a shortcut to quickly make up for our weaknesses, we have been independent for too long, but this is not in line with the development trend of modern enterprises. ”

Li Kai nodded: "I understand, Li Dong." That...... I'm going to call the board to a meeting?"

Li Fanyu waved his hand and signaled as soon as possible.

……

When they saw the plan that Li Kai took out, the shareholders of Rolls-Royce resisted.

Those who can get into the board of directors are all human spirits. Zhengxin set up a sub-brand to operate separately, and everyone naturally knows what kind of small Jiujiu it is.

Although Bentley plans to make great use of Rolls-Royce's existing resources and expand the company's business without affecting Rolls-Royce, everyone is still in deep thought in the face of Zhengxin's "ulterior motives".

"Your decision was too hasty, you know, you just bought a stake in Rolls-Royce, and you intend to seek a way out for yourself, which is a disdain for Rolls-Royce itself. ”

"That's right, this behavior of yours is an expression of an attitude that the market does not value Rolls-Royce. This is certainly a blow to shareholder confidence. ”

"And this brand you're planning doesn't look like it's going to work. A top-of-the-line luxury car is a symbol of identity, and behind the driver, white gloves and concierge is the user's identity. Who would buy a car that they need to drive themselves at the same price as a Rolls-Royce? ”

"I'm against it too!"

"Me too!"

As Li Kai expected;

The first board meeting after taking over Rolls-Royce from Wicks was met with strong resistance from shareholders!