Chapter 64 Chinese Ripe Water
Beverage stores are a very profitable industry, and their profitability is even more powerful than that of restaurants!
First of all, you think, when the business of a restaurant is good, it is lunch and dinner time, but the drink shop is open all day, and customers come to the door at any time. In addition, the cost of ingredients and labor for a meal can be much higher than that of a drink, but the gross profit is basically the same! And the hotel needs to provide a large area for guests to eat, and most of the guests in the beverage shop buy and drink while walking, and the store can put two tables less, how much lower is the rent cost?
So don't underestimate those small drink shops on the street and in shopping malls, the speed at which people come in is not much worse than Zhuang Qiang's noodle restaurant!
But now business is not doing well these days, and drink shops are also blooming everywhere, all kinds of drink shops are lined up on the streets, and the competition is quite fierce, some are dying of support, and some are starving. Although Zhuang Qiang has the blessing of his grandfather, if he wants to be prosperous, he must also make characteristics - the blessing of his grandfather is only equivalent to a buff bonus, and he is not hard and still can't get up.
"Now there are many brands of beverage chain stores, some of which specialize in small ones, that is, to find a small store of about ten square meters in shopping malls and street corners, mainly for mobile customers, and some for large ones, which are similar to cafes, with regular large stores, elegant environment, and also provide Western food a la carte and ......the like," Chu Yuanyuan said. There are too many chain brands in small stores, and it is difficult to open up the market now, and large stores have too many investment requirements, and it is difficult to recruit franchisees before the brand effect is formed, unless it is a direct ...... in the early stage."
"How much does it cost to do a direct business? Let's start from a small store for the time being. Lin Yi said as he went to the kitchen to remove the boiling kettle.
"It's really pointless to be a small shop," Fang Jiayi also shouted, "I suggest that we just concentrate on making a noodle restaurant, and now with the "Food" filmed by you and Xiao Ai, I know that there are more and more people in our store, and today there are already customers from other provinces calling to ask about joining, as long as we work harder, maybe we can ...... Huh, what does it smell like?"
Fang Jiayi said and spoke, but suddenly snorted, Erhuan jumped up from the sofa without saying anything, and Xiao Ai and Chu Yuanyuan also followed her into the kitchen.
But I saw that Lin Yi was on the fire in the kitchen, holding a piece of A4 paper and roasting it far away on the fire, and there were two purple leaves on the paper, and the rich fragrance was emitted from the leaves.
"What is this?" Fang Jiayi asked, and wanted to reach out to touch it, but Lin Yi pulled his claws away, threw the two leaves directly into a glass teapot, and then poured the freshly boiled boiling water into it.
"What kind of tea is this?" Fang Jiayi asked again.
"It's not tea, it's perilla. Lin Yi said, carrying the kettle back to the living room, and the three beauties followed in unison - no way, the fragrance from the kettle was too tempting.
"It's not called tea, it's called cooked water. Lin Yi sat back on the sofa and said, "In ancient times, tea only represented water brewed with tea leaves, and in addition to tea leaves, there are many things that can be used to make tea, but the others are collectively called cooked water." For example, what I am soaking now is the first place selected by the joint expert group of imperial chefs and imperial doctors organized by the Hanlin Academy of the Song Dynasty, perilla cooked water!"
Lin Yi said as he took the glass, poured a cup for each person, and suddenly the fragrance of perilla spread, although the taste was much lighter than when he roasted perilla leaves just now, but the smell was more refreshing.
The good perilla water in the glass has a faint purple color, this is because the perilla leaves chosen by Lin Yi are the kind of young leaves that are mostly purple, if you use green leaves, the tea will be green, and if you use sun-dried leaves, it will be yellow. Of course, although different leaves contain the fragrance of perilla, they are also different, and different leaf preparation methods are also different......
As a foodie, Fang Jiayi, who was the most anxious, was the first to pick up the cup, took a deep breath of the aroma, and then blew it hard, and then couldn't wait to take a small sip of perilla water, and suddenly squinted her eyes comfortably, and only sighed for a while, and said, "It's so fragrant......"
"It's not just incense. Lin Yi said with a smile, "Perilla cooked water has the effect of sweating, dissipating cold, relieving evil spirits, relieving depression and relieving nausea, especially in summer, such as heat and heatstroke." Well, but for you beauties, perilla water can beautify your face and white skin, and it is said that if you drink it regularly, it will make people feel fragrant all over your body......"
"It's fragrant all over the body, just like Concubine Xiang?" Fang Jiayi's eyes lit up, and she hurriedly took another sip, but her tongue was burned.
Xiao Ai and Yuanyuan laughed, but they couldn't help but hurriedly take a sip - what girl doesn't want to be covered in fragrance without perfume? Not to mention natural body fragrance, it is the most tempting fragrance......
Lin Yi also took a sip, well, the taste is really good, although it does not have a sweet aftertaste like good tea, but the fragrance of perilla is very different from the fragrance of tea, and it is definitely not too good for people who are not so fond of tea.
In addition, this is still a perilla unilateral side, if you add a little licorice, honey and other accessories to it, how can the taste be even better?
"Mr. Lin, do you want to use this perilla water to open a drink shop?" Chu Yuanyuan said while drinking perilla water, "Although the taste is very good, there will definitely be people who like it, but if there is only this one, it will be too simple......
"To be precise, this is called perilla cooked water. Lin Yi said, "And the recipe of cooked water, there is not only one kind of perilla, even if it is a recipe with perilla as the main ingredient, there are no less than ten, but now there are no materials at home, and now I can only demonstrate this one to you......
Cooked water began to be popular in the Tang and Song dynasties, and in the Ming and Qing dynasties, it has begun to develop from a single side to a compound formula, that is, it was originally soaked in water with a single material, and developed to the same as traditional Chinese medicine, with a variety of materials to match, not only used as a daily health drink, but even Cixi and Guangxu were sick, and the imperial doctor was taking cooked water as medicine. There are hundreds of recipes for cooked water, and even if you open a beverage store, you can only choose some of them and put them on the market......
"Oh, I remember, where did you get this perilla leaf? I didn't buy this in the morning. Xiao Ai suddenly shouted.
"Uh, what's that, this is what I picked in the flower bed in the community when I came back, hehe......" Lin Yi grinned.
"What??," The three beauties looked at each other, and suddenly felt that the perilla water they had just drunk would be poisonous......