Xu Hui pushed the door open.

The private room is very luxurious, with antique decoration, Huang Wen, Chen Farong, Xu Liang, Ye Ning, and Huiwen are all sitting in it.

The chat was very lively, anyway, when Xu Hui entered the door, he just heard Huang Wen saying something 'What is a billion box office, I dare to say that there will be two billion box office works this year!'

"Isn't this our President Xu, sit down..."

It was Huang Wen who spoke.

It's a normal title, but there's always a sense of alienation...

"I'm sorry, the plane is late..."

Xu Hui took off his backpack and sat down.

"Finished filming?"

"Hmm. ”

took the tableware handed by Chen Farong and casually complimented: "Working with a bunch of actors with acting skills, it feels different!"

"That's it, Al Pacino, Matt is cute... Tsk, I really want to see this "Cinema Paradiso"!"

Xu Liang took a stubble.

"Don't worry, soon, it will be released in May!"

I took a piece of duck meat, chewed it a few times, and swallowed it in my stomach.

It tastes good!

It takes five or six hours to fly from Italy to Beijing, and although Xu Hui has no requirements for food, he is always a little resistant to in-flight meals...

"Coming in May?

Ye Ning's eyes lit up.

"Yes, I'm going to have a Palme d'Or this time!"

You don't have to hide your own people!

Xu Hui expressed his ambitions very sincerely.

In this day and age, if a movie of the genre "Cinema Paradiso" wants to win an award, it is like playing with it.

It's about dreams, it's about movies, it's about New Year's friends.

Every point is for the judges!

Not only Cannes, Xu Hui has great ambitions for "Cinema Paradiso", and the reason why it was not made in Italian and English is that he wants to impact the Oscars!

There's a good chance!

However, if you want to make a splash at the Oscars, you'll have to postpone the screening – to coincide with the awards season!

“… So how much do you think your movie will gross?"

"It depends on the situation, the mainland should be able to exceed 100 million..."

The style of "Cinema Paradiso" is destined to be an unlikely hit, the narrative structure is too flat, and it is far from Chinese audiences.

Even if you win the Palme d'Or, it is estimated that the box office will be up to 200 million!

Or Xu Hui's popularity...

"With an investment of 40 million US dollars, the box office is only over 100 million? Xu Hui, this transaction is at a loss!"

Huang Wen shook his head, lit a cigarette, and took a puff: "However, you are also qualified to consider the award, 40 million US dollars to buy a golden palm, although it is a bit expensive, but it is also worth it!"

"How can a movie be so simple to measure its value through the box office, besides, "Paradise Cinema" may not win awards..."

Xu Hui raised his head, glanced at Huang Wen, and then turned his head to look at Ye Ning: "The literary and artistic theater you mentioned last time, I think you can try it, and it can be regarded as for..."

"Literary theaters?"

Huang Wen looked at Ye Ning in surprise, and was about to interject, but Xu Hui ignored him at all, and continued to Ye Ning: "The industry now evaluates our Huiwen world, just one sentence, a money-making film company, "Orphaned" After the release, although it set off a lot of waves, but most of it is still concentrated in the movie itself, which has little to do with our Huiwen, I think there must be a bigger news, you can try to reserve a screening hall in each theater in the first-tier cities to play literary and artistic films, to see the effect, at the same time, we can also support some new directors, buy some film sources through buyout, and expand the film library..."

"You can set up a film exchange center, let them come with the script, and we will be responsible for screening..."

Ye Ning felt that this idea was very reliable and put forward her own idea.

"Well, excellent project, we can invest!"

Xu Hui nodded and added: "And if there is a particularly good director Miaozi, you can also sign it..."

"Two, interrupt!"

Huang Wen was a little angry, what do you mean, ignore him?

"Brother Wen, do you have anything you want to add?"

"Have you calculated, how much loss will it cause if the screening hall that should be used to show commercial films or even big hits is used to show literary and artistic films as you said?"

Huang Wen's expression was a little excited.

“… For the time being, we will definitely put money into it, but the reputation it brings is hard to change! The huge success of "Thai Embarrassment" is not only the industry staring at us, but many viewers are also watching our next move..."

"No, your idea is too idealistic for me to agree! And I can tell you unequivocally that not only will I not agree, but the board of directors will not approve your resolution!"

"Can you represent the board? I'm the chairman of the board, how do I not know what they think?"

Xu Hui glanced at Huang Wen coldly, and then added: "The film market is developing rapidly, but it is maturing faster, and in less than five years, there will be no market for bad movies!"

"Xu Hui, you are too young, let me tell you, in the current film market, the box office is king! Whoever can get a high box office is a good director!"

"Really, tell me what's commendable about the movie Happy Home?"

“… This..."

Huang Wen was stunned.

Movies like "Happy Home" basically have zero investment - the Happy Family comes with its own advertising placement, and as of today, the total box office of "Happy Home" is 150 million!

Although in the past 12 years, the total box office of domestic films has made great progress, and two works with a box office of more than one billion have appeared within a year, most of the movies are still struggling, and 80 million is considered a big hit!

150 million...

Damn, what the hell do these guys think?

Xu Hui strengthened his tone: "Our market is immature, so we need to be guided by those of us who make movies! The audience is cultivated!"

Huang Wenyou was a little dissatisfied, and muttered: "... I still think it's unreliable, I don't make money if I put it, what literary films are encouraged... By the way, if we encourage literary films, it won't be the same as the Golden Horse Awards!

Speechless, can this be the same thing?

In essence, the Golden Horse Awards are the self-output of Taiwan films, although the awards are biased towards literary and artistic genres, but once a local commercial film in Taiwan succeeds, there will definitely be nominations, even if it is not the movie itself, actors and directors will be pushed out!

What Xu Hui wants to do is too different.

However, he didn't bother to explain, so he simply said: "... It makes no difference, when we get bigger, it's another Golden Horse Award!"

"Then aren't you slapping yourself in the face, you just said that domestic films should develop more commercial films that day..."

“… That's why I said that it was only a small-scale screening in first-tier cities, and relatively speaking, audiences in first-tier cities should be more mature. ”

"That's right, Mr. Huang, you can rest assured, the number of our theaters is enough, and we should make some compensation to the market..."

Ye Ning decisively stood on Xu Hui's side, when he was poached, Xu Hui said that he would build Huiwen Cinema into the largest online gambling center in the country, Beauty Online... Phew, no, it's to build a large-scale cinema chain that not only has influence but also has a 'conscience'!

In the whole year of last year, the box office revenue of Huiwen Cinema Line alone reached 3.2 billion, ranking first among the top ten cinema chains in the country!

Of course, the box office income is the bulk of the theater chain, but in other aspects, opening advertisements, film and television peripherals, supporting snacks and the like, can barely make a little money...

Cinemas are profitable, especially in the rapid development of the film market!