Chapter 629: Don't be so troublesome
Xu Fang and Lin Xiangxue didn't go around much, and drove a few laps around the factory and drove the car back.
"Xiangxue, how do you feel?" asked Xu Fangwen.
"The performance is good, the style is beautiful, and if the range is real, it will definitely become the hottest car today. Lin Xiangxue looked at the car, and her eyes also bloomed with a strong look.
"Well, I have that hunch too. Xu Fang smiled slightly, and then changed his words: "But what the actual situation is still to be discussed, what if people in the market do not agree with this car?"
Hearing Xu Fang's words, Lin Xiangxue smiled slightly: "In fact, there is a way to let this car quickly check some of the export sales." ”
"What's the way?" Xu Fang asked curiously.
"Now the country advocates new energy, and with new energy, it must start from the country itself. You can contact the governor of Xiazhuang Province to see if you can let the various authorities and units in Minnan Province use our electric cars as much as possible. Think about it, how many buses do you get in a province?
Xu Fang's eyes lit up when he heard this.
After hesitating for a while, Xu Fangcai said: "This is very constructive, but the appearance of this car is too cool and not suitable for government departments, let's ask Yan Jinqiu." ”
Lin Xiangxue nodded and came to the workshop with Xu Fang.
Seeing Xu Fang and Lin Xiangxue coming back, Yan Jinqiu asked with a smile: "Mr. Xu, Mr. Lin, do you feel that the car is okay?"
"Very good!" Xu Fang gave an affirmative answer, and then asked: "By the way, Jin Qiu, I want to ask you something, if you want to change the shape of this car, is it easy to change it?"
"Mr. Xu is not satisfied with the appearance of this car?" asked Yan Jinqiu.
"I am very satisfied with this one, I want to try to promote this car in the government department, but this kind of cool model is not suitable for public servants, I want to change to a more dignified and atmospheric appearance. Xu Fang explained.
"It's just a matter of changing the appearance, that's no problem, we also have special designers, why don't I go and talk to the designers now, and design a few models tonight to show you?" Yan Jinqiu looked at Xu Fang and asked.
Xu Fang's eyes lit up, nodded and said, "Great, notify me immediately when there is a result!"
"No problem. Yan Jinqiu responded heavily.
"How long will it take for this car to pass the test and hit the road?" Xu Fang asked again.
"It has been submitted to the relevant departments for testing, as long as it meets the standards, it can be passed, I heard that the industry in our Yuehai Village has always had a green channel, they told me that the results will be available in three days, if nothing else, we will be officially on sale in four days." Speaking of this, Yan Jinqiu's face was a little more expectant: "I really hope it can be a hit." ”
"Don't worry, it will, I'm going to be building momentum for this car in the near future. By the way, how much do you think this car sells for?" asked Xu Fang.
Yan Jinqiu obviously considered the price of the car, and he didn't hesitate when he heard this, and said slowly: "According to our careful calculation, the total cost of materials and labor for the early production of 50,000 vehicles, is one hundred and three thousand. If you take into account the development cost of this car, as well as the development cost of the battery, then even more. Although our car is very good and very high-end, I still hope to position this car in the mid-to-high-end model, otherwise many people will not be able to accept this price. So, my estimated price is between 200,000 and 250,000. ”
Lin Xiangxue frowned when she heard this, the current goods, from the cost to the sales price, the profit is less than half of the sales price, and this transaction is obviously a big loss. For example, the total material cost of a mobile phone may be a few hundred yuan, but it is normal to sell it for a few thousand yuan. Even a six-dollar pancake fruit costs only two dollars.
Xu Fang saw Lin Xiangxue's displeasure, rubbed her head and smiled, "Feel low?"
"yes. ”
"In fact, it is not low, mainly because we have a large base, and small profits but quick turnover. It's not a problem for others to make a car of our level and sell it for seven or eight hundred thousand or even nearly one million, but how many people can afford to buy it in that case? The cost-effective nature of our car makes it easier for customers to accept, and the cost-effective and quality assurance are the most decisive conditions for the commodity to occupy the market. ”
Xu Fang comforted Lin Xiangxue for a few words, and then turned his head to look at Yan Jinqiu and said, "The price is set at 250,000, and our cost is far from 100,000." Customers buy our products, after-sales should also be guaranteed. Can't the customer buy a car, and finally break down and have nowhere to repair it, isn't this a pain? So we have to set up our 4S stores in various provinces and cities to be responsible for weekday sales and maintenance. To improve these, you have to invest a lot of money. ”
"Ah, I almost ignored this!" Yan Jinqiu exclaimed.
"It's okay, let's start building now, it's too late, let's sell it online first. Xu Fang smiled comfortingly.
"Well, I'll do it later. Let's focus on the important cities first?" Yan Jinqiu asked.
"Yes, several cities in southern Fujian Province have been built first, and the four cities of Yanjing, Puhai, Jinling, and Lin'an must also be implemented as soon as possible. When that's all done, let's spread outward. Xu Fang commanded.
"Cheng, I'll do it as soon as possible. ”
"To sell the venue, try to buy ready-made, or buy or rent, rent for a longer time, it is best to go up for ten years, and break the agreement to set it heavier, so as to avoid the landlord's sudden difficulties and affect our normal business. Xu Fang commanded.
"Okay, I've got it all down. Yan Jinqiu nodded.
"Are all the promotional materials for this car ready?" asked Xu Fang.
"I've done a lot of creatives, I'll send them to your mailbox later. ”
"Good. Xu Fang also saw that it was almost there, so he said goodbye to Yan Jinqiu.
After returning home, Xu Fang was not idle, turned on the computer, opened his mailbox again, and soon, he saw the advertising materials sent by Yan Jinqiu.
After a few glances, the advertisement should be designed by the master who should be looking for, and all kinds of film materials are very good.
Seeing these materials, Xu Fang picked out a few photos and a video, and then opened the Weibo of the Xiulan Hotel.
After thinking about it, Xu Fang began to write an advertisement:
Isn't this car cool? Do you feel like it's a sports car? No, it's just an electric car.
What is the concept of electric energy vehicles? slow start, weak battery life, charging trouble?
Then we don't make ordinary electric cars, please call us super electric cars.
Carefully developed by the team of Yuehaicun Automobile Company, this super electric car is about to come out, and it will be a cross-era change in the energy industry!
We only need three seconds to get off to a speedy speed of 180 miles. Because of the electric energy, it is impulsive, light and convenient, not abrupt, and instantaneous.
Our top speed can be raised to 300 kilometers per hour!
Now the common fuel car can travel up to 600 kilometers with a full tank of fuel, and the common electric car has the most expensive range of 400 kilometers. And we, once fully charged, can easily last 2,000 kilometers!
Charging trouble: In the charging pile, it is easy to fully charge in one hour. You can also charge at home, just one outlet, use our home charger, and easily fully charge it overnight (ten hours).
Gasoline fuel is too expensive to drive? An ordinary car needs an average of 1,400 yuan of gas to drive 2,000 kilometers! We only need 75 yuan!
With such a cool appearance, lightning acceleration, surpassing speed, and super endurance, do you also need one?
Would you rather buy a super-electric disposable car to save energy?
Would you like to buy a zero-emission electric car in order to leave a blue sky for your children?
If you want, stay tuned for June!
……
After checking these correct typos, Xu conveniently sent this passage with pictures and videos.
With the issuance of this Weibo, the Weibo comment area at the bottom suddenly boiled.
"I'm going, super electric car? 2,000 kilometers? Is this really fake?"
"2,000 kilometers! Only 75 yuan of electricity! This car must be popularized!"
"Do you see it, they have a home charger, which means that there is no charging pile!"
"The appearance is really super cool! I liked it at first sight, and I thought it was a sports car!"
"It's the end of May, isn't it just a few days away in June?"
"How much money has not been disclosed, will it be very expensive?
"It's so important to protect the environment, and if all the hype here is true, it's too necessary to popularize the car. ”
“……”
In just two hours, Xu Fang didn't even do the activity of forwarding things, and everyone started a heated discussion under Weibo, and even rushed directly to the hot search list.
Many automotive experts in the society have also begun to comment on this car. For a time, there were different opinions about true and false.
Xu Fang didn't pay attention to these people's discussions, and after having dinner with Lin Xiangxue at noon, he thought about how to promote this car.
"Xu Fang, it's very interesting for you to look at this Weibo. Xu Fang was looking at the sea on the balcony and thinking, when Lin Xiangxue's voice came from behind him.
Xu Fang turned his head and saw Lin Xiangxue handing over his mobile phone.
Xu Fang took a look at it, and it turned out to be the official Weibo of Reykdas. And their official Weibo actually reposted the Weibo posted by the Xiulan Hotel to promote electric energy vehicles, with the following sentence: Speed up 180 in three seconds, 18 I believe, 180 really don't believe it. The endurance is 2,000 kilometers, I believe in 200, I don't believe in 2,000. I believe in the maximum speed of 300 or 30 mph, but I don't believe in 15. All in all, this Weibo has been blown from beginning to end.
After reading this Weibo, Xu Fang's brows furrowed.
Rykdas car, Xu Fang naturally knows, is a brand of Waguo, which is a mid-to-high-end car, although it is not as good as some high-end cars, but it is still a little famous in the world.
I have the impression that my company has nothing to do with this car?
And looking at their Weibo, the retweets and comments are quite high, and they seem to be thanking this person for reminding him to refute the rumors, which made Xu Fang very angry.
"These little devils' stuff is really the opposite!" Xu Fang sighed heavily.
"What's going on now?" Lin Xiangxue asked, "Do you want to find out why they scolded us?"
Xu Fang shook his head, and a sharp glint flashed in his eyes: "What are you doing so troublesomely, since they bumped into it, buddy will scold him back." ”
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