Chapter 1311: The Problem of New Products
Among the many subsidiaries, Su Yi is the most satisfied with the performance of Su's Food Company.
Su's food company has been very stable in its growth, and now it has become the first subsidiary with a profit of more than 100 billion yuan. Pen % fun % Pavilion www.biquge.info
And this point is much stronger than other subsidiaries, and now the monthly profit of Sushi Food Company is 40 billion yuan higher than that of Sushi Agricultural Company, the second highest profit.
This is a very large gap, which makes it difficult for other subsidiaries to catch up.
At present, the monthly sales of all-you-can-drink juice and other beverages are 2.2 billion pieces, which is equivalent to 1.76 billion bottles sold every day, which is a very impressive sales.
This also shows that beverages such as fruit juice have occupied a very large market share in the global beverage market, and the market share is still increasing.
There are 26.8 billion people in the world, and if the average person consumes 200 bottles (250 milliliters) of beverages per year, that is 5.36 trillion bottles consumed.
Even if Su's Foods only has a 20 percent market share, that's 1,072 billion bottles.
In fact, the world's per capita beverage consumption is far more than 200 bottles, and the per capita beverage consumption in Zhenguo alone has exceeded 100 liters, and it is now lower than the world average, which means that the global per capita beverage consumption has exceeded 400 bottles per year.
Therefore, the global beverage sales are more than 5.36 trillion bottles, and the consumption has exceeded 10 trillion bottles.
In terms of Su's food company's current sales volume, it does not even have a 10% market share, which shows that there is still a lot of room for improvement.
However, the market share of the beverages launched by Su's Food Company has not yet reached 10 percent, but the profits obtained have already exceeded 10 percent of the total global beverage profits.
There is no way, the drinks launched by Sushi Food Company are relatively expensive, and the profits are much higher than those of other beverage manufacturers, plus other brands of beverages, their specifications are 300 ml, 400 ml and 500 ml, or even larger, while the specifications of drinks such as all-you-can-drink juice are only 200 ml and 250 ml.
In this comparison, although the beverage sales of Sushi Food Company have not yet accounted for 10% of the market, the profit has already far exceeded it.
And because all-you-can-drink beverages such as juices are so popular, other beverage companies feel a lot of pressure to lower their prices or adopt buy-one-get-one-free campaigns to reduce their profits to attract consumers, and their profits are even lower.
Therefore, a lot of the profits in the global feed market have been earned by Su's Food Company.
Moreover, the market share of Sushi Food Company is still improving step by step, and it has not stopped because of these influences, but it takes time to open up new markets, so it has not occupied the market all at once.
However, it has only been two years since the establishment of Su's Food Company, and it has developed to today's scale, which is already an incredible miracle, and there is nothing to be dissatisfied with.
Su Yi believes that with the popularity of drinks such as fruit juices, as long as there is time to develop, it should be no problem to occupy 20% of the market share.
Therefore, there is still a lot of room for improvement in the current beverage sales of Sushi Food Company, and it has not reached the highest limit.
Of course, when Su's Food Company is developing, it is not all smooth sailing, and there will always be some problems, but the impact is not very large.
Just like now, some media and online platforms are already saying that Su's Food Company is Jiang Lang's talent, and for such a long time, only three products have been launched, and no new products have been launched.
These people are saying that Su's Food Company is already poor in donkey skills, so it has not launched new products, let alone good products.
In terms of the current beverage sales of Su's Food Company, what these people say is a digestion, but what they want to say, these sales can't stop their mouths.
Now the sales of drinks such as juice are very hot in the world, and the sales are getting hotter and hotter.
Su Yi knows that consumers generally don't care about this kind of thing, and the company has also done market research, and found that consumers' evaluation of drinks such as juice is very good, and he also expressed his willingness to drink this drink for a lifetime, because drinks such as juice are delicious and have drinks, and I don't know how much better than other products, and I don't have so much to look forward to other new products.
Therefore, he can be sure that the singers of these online platforms and media are not consumers, but trolls who collect money to do things, and the purpose is only to discredit Su's Food Company and make consumers have a bad opinion of it.
As for this kind of thing, who will do it, you can think of it, it is nothing more than a competitor of Su's Food Company, they can't compete, so they can only use this kind of little trick.
However, there are also a lot of supporters of Su's Food Company, and they have launched a network war with these water armies on the Internet, and the number of supporters is overwhelming, and no matter how many the number of water armies is, it is impossible to compare with the supporters, but these water armies are only bent on smearing, grasping one thing, and turning a blind eye to other things.
In short, these trolls mean that Su's Food and Beverage Company has reached the point of resting on its laurels, and now it can only sit back and eat, and it can no longer come up with good products.
Although these water armies have no impact on Su's Food Company, and the sales are still hot, Su Yi is also very unhappy after watching it.
However, he also believes that Su's Food Company has only launched three products since its establishment, which is much less than other beverage companies.
Now beverage companies will launch new products every one or two months, although they are only in the packaging, and the drinks inside have not changed much, but this will also bring a little freshness.
Therefore, Su Yi and Liu Yueying have already discussed some time ago whether they should launch new products.
It's just that about new products, he doesn't want to be like other beverage companies, just change the new packaging, and launch it as a new product, he thinks that if he wants to launch a new product, it must be different from other beverages.
However, it is not easy to launch a new product, to be different and innovative, and to be popular and have high sales, and it is not something that can be done just by trying to do it.
Otherwise, other beverage companies don't have to do some things like changing clothes, that is, it is very difficult to launch different products, and other beverage companies have no way to do it.
And Su Yi's requirements for new products are very high, and he will definitely not launch some ordinary products casually, just don't want to disappoint consumers. (To be continued.) )