Chapter 14: Raise the Ring and Fight
"Why is the sky so dark, because some people brag, blow, blow hard, blow down the Great Wall, blow down the heifer! Mr. Wu, I have never found that Zhu Zhechi's sentence is so profound.
You see that you still have a practical basis for bragging, why the people around you are blowing up the sky and the sun. As soon as Chen Dacang heard Yang Quan's words, he immediately jumped out, completely forgetting the memory of being beaten while hiding on the side just now.
Wu Hao was about to explode as soon as he heard this guy's words, what do you call the people around me. Although he also expressed disbelief in Yang Quan's words, he generally acquiesced in Chen Cannon's words.
Creation is based on experience, and without actual experience, it may be an attic in the sky, which can only be shelved and has no value.
Of course, some people will jump out and slap their faces, saying that the big red flag is CA770, and its designer, Mr. Jia Yanliang, participated in the design of Hongqi as soon as he graduated from college, known as the father of Hongqi sedan, and later presided over the design of CA771, CA773 and other red flags. Isn't this a role model for young people?
However, when Mr. Jia Yanliang participated in the design of CA770, although he had just graduated, he was not a newcomer to design. Jia Yanliang, who graduated from the Department of Architectural Decoration of the Central Academy of Arts and Crafts (now the Department of Environmental Art of the Academy of Arts and Design of Tsinghua University), participated in the design of the BJ210 off-road vehicle at the BJ Automobile Factory during his college years.
With the support of his instructor Mr. Zheng Ke, Jia Yanliang of the Department of Interior Design took car styling design as his graduation project. Jia Yanliang took the initiative to find the No. 4 Bus Factory, the only bus manufacturer in BJ at that time, and discussed the design with the designers in the factory.
At that time, there was a blank in the design of China's automobile industry, Jia Yanliang had never touched clay models, and later he used clay to try various things, and after the model was completed, he used wooden molds to try, and finally completed his own design.
Jia Yanliang's graduation work is the appearance design of BK-651 bus, on the basis of fully learning and understanding the needs of the market, Jia Yanliang's design principle is modeling innovation and wide space. The BK-651 bus features wide windows with two-tone body contrast. This design was later borrowed from all domestic buses, and its influence was about twenty or thirty years.
Of course, the most obvious influence is that the buses run by BJ at that time were all products of this design.
In fact, there are geniuses, but Wu Hao has not yet come into contact with an unreasonable genius like Yang Quan. The brain experience has been thrown away several times, and they are almost thrown from Jinling to SH Jinling West Road.
After all, this is something that cannot be envied.
"Before developing a product, the first step is to go through the first stage: product planning. The company generally conducts market research and analysis, studies changes in relevant regulations, understands and analyzes customer needs, analyzes competitors' products, and determines configuration and styling appeals.
At present, under the leadership of Uncle Wu, we have started the first step of product planning, we have determined the power system and started to prepare the design of relevant exterior parts. I believe that our potential customers have been identified, and the target group has confirmed what kind of car they like and what kind of appearance. It's important to see if the configuration is good or what looks good.
According to a survey, the buying of cars is different gender, the perspective is different, as far as I know, the previous bicycles of Wujiacun Bicycle Factory are oriented to female customers, and it should be understood that women buy more focused on whether the appearance is good-looking, which accounts for about 95%, and the remaining 5% they look at the configuration. ”
Yang Quan knew that if he didn't come up with something dry, he couldn't be believed, and he stood in front of Wu Hao and talked eloquently, completely ignoring everyone's eyes. After talking about the influencing factors of women's car purchases, he continued to analyze:
"Men buy cars for more reasons, and appearance is only a small part of it. Configuration, brand, price, appearance, after-sales, and a series of factors they have to consider, the domestic market is now the mainstream models are for family men, they are the main force to buy cars, but we think the other way around, we will find that we have missed a big market,"
Wu Hao raised his finger as he spoke, paused for a moment, and continued after looking at everyone:
"That's right, as I've hinted so much, you've guessed it, the women's market. From the sales of bicycles, you should have seen that the market is changing, and women's love of beauty is also changing under the premise that the economy is slightly better with the reform and opening up. Women are also starting to pull out their savings and buy a means of getting around.
We're new to this market, and if we don't find a new path, we could fail. It is self-evident what it means to us that there is so much investment in the early stage and that the sales cannot be returned. , so we should be more oriented to the female market. ”
Speaking of this, Yang Quan's eyes met Wu Hao, Wu Hao put away the contempt he had just made, and listened to Yang Hao's words carefully. After accepting the company and finding people to work with, I decided to focus on the female market. He has never said this directly to anyone, but it can be seen from various layouts that he is going on according to this. The same goes for motorcycles this time.
But just one day of meeting, relying on their own half-day explanation according to the understanding of the market can have the same idea as themselves, whether this is paper or not, just rely on what you just said, you should be treated by your own sweep.
"Aifu, you have a terrible nephew. Yang Hao's emotional card was played first, and then said: "
Regardless of your design experience, if you want to come to the bike factory, I'm always open. How about it, are you interested in coming to me after graduation?" Not to mention anything else, you see that Uncle Wu definitely doesn't take advantage of people. ”
Then, without waiting for Yang Quan to reply, he said to Chen Dacang: "You take out the renderings of the three products we designed and show them to Xiao Yang." ”