"Passing on the lineage is regarded by the Chinese as a top priority. In fact, from an anthropological point of view, what is the basis for the continuation of human beings? As long as this requirement can be met, a race can multiply, and if not, a race will be destroyed. I am an anthropologist, and from my point of view, the new drug that Professor Yang Rui is developing is sildenafil, which is the ultimate antidote, and it is the drug that treats all human diseases. ”

"Today, the family planning policy that our country is implementing, the eugenics we advocate, is a decentralized birth policy, we require every couple to have one child, and we also hope that every couple can have one child. This is not only a social need, but also a kind of social equity, and we are very happy to see that Professor Yang Rui has made new achievements in medical research. ”

"The research of sildenafil has ushered in a new era of new drug research and development in China, and we are full of enthusiasm to expect that in the next few years, more domestic new drugs will appear in our pharmacy. ”

The change in the direction of public opinion is embarrassing and polite.

For Chinese, whether it is anti-ED drugs or aphrodisiacs, it is actually a little difficult to declare.

In a country where lingerie and aunt towels are shy, anything that can work on Ding Ding is rejected by the mainstream media and mainstream topics.

Unless you have the bonus of the Ministry of Propaganda and Nobel laureates.

The number of participants in the phase III trial of sildenafil has expanded to a rare 2,200 people. Although it is much smaller than the final clinical trial of more than 10,000 people conducted in China, it still sends a strong signal:

We are confident!

The domestic media are very cooperative to help.

The domestic academic community is also cooperating.

And some scholars, with the funding of the Propaganda Department, have gone deeper and deeper into its value:

"Scientific research is about calming down, not being driven by huge profits, and not looking down on small work. To be honest, it is very painful for a Nobel laureate to have to do research that he may not like in order to save up research funds. However, Professor Yang Rui not only did it, but also did it very well, which reminds me of my alma mater, Southwest Associated University, where Professor Wen Yiduo carved stamps to support his family during the war, and Professor Liang Sicheng and Professor Lin Huiyin changed their drafts for the campus of the United Nations University, tearfully changing the magnificent European-style building into a low-rise building, and then changing the small building into a bungalow, the bungalow into a brick and adobe house, and the adobe house into a thatched house...... If I were given another chance, I would choose to study mechanical metallurgy, open mines and make steel, sell them to foreign countries, and give the money I earned to Professor Yang Rui, so that he can do scientific research with peace of mind and do what he wants to do......

To be honest, when Yang Rui saw this news report, he was stunned.

"I don't dare to blow it myself. Yang Rui sat under his grape shelf, drinking the tea brewed by Jing Yulan, and sighed with emotion.

Huang Mao, who was at the same table, reported his work, and he was also relaxed, and said: "The domestic media is so powerful, everything can give you a meaning." ”

"Literati. Yang Rui smiled.

"The more literati they are, the more they need our medicine. Huang Mao has been the project leader for a few days, and he didn't dare to say a lot of gossip after accumulating a belly, and only then did he smile in the face of Yang Rui: "It is said that literati cherish their lives, I didn't understand it before, but now I understand it, you said that the third phase of clinical trials is already so safe, and there are synchronous experiments in our country, and many cultural people are here to ask and leave." Now that I'm about to start the fourth phase of screening, good guy, I want to come to the one who is called a ......."

According to the FDA's standards, the fourth phase of clinical trial is an open-label experiment, which is to be carried out after the drug is marketed.

In addition to continuing to investigate the performance of drugs under large samples, the main considerations are dosage and comprehensive drug effects

It can be said that the phase IV clinical trial is basically no longer dangerous.

After all, at this time, the drugs are already on sale, and everyone can be said to be potential testers in the fourth phase of clinical trials.

Of course, from the perspective of pharmaceutical companies, they still need some experiments with small samples, but compared to the first three phases, it is much easier.

"If they want to participate in the test, let them participate, and it doesn't matter if the scale of the fourth phase of the clinical trial is larger. Yang Rui was very open-minded, and said: "They know that small sample experiments are risky." ”

Small sample experiments may select people of different ethnicities, ages, and disease states to conduct different doses of drug experiments, mainly to test out the safety edge, so there must be certain risks.

Huang Mao nodded and said, "They are smart, not to mention the medicine, and there is a subsidy, so they take a little risk." By the way, do you want to sell it in China first?"

"Of course. Yang Rui said: "Although it is only a medicine, it should also be the first in China." ”

On the other hand, with the weak sales ability of Greenstone Corner, they also need more time to lay out the sales network.

Huang Mao didn't care whether he was the first or not, he just looked at Yang Rui with some uneasiness and said, "You don't seem to be in a hurry at all, aren't you going to do some advertising or something now?"

Entering the 90s, the power of advertising has been proven. Now if there is a ranking of the company's scale, you can see that the top private companies are all doing good advertising.

However, no matter how much money is made by private enterprises now, they cannot be compared with state-owned enterprises.

Years of accumulation are the greatest capital.

Although Huang Mao didn't know what the domestic debut was, he was very concerned about the sales of sildenafil, and said: "First of all, it is good to sell it in China, so that foreigners can take a look at it, and it can also promote their purchase." ”

"Foreigners don't care how we sell in China. Yang Rui smiled lightly and said, "The main reason is that the FDA review has not ended, and the greenstone corner is not ready." ”

Unlike other drugs, sildenafil has temporarily changed its indications, thus skipping the compound period of the drug, and even skipping the first phase of clinical trials and half of the second phase of clinical trials, leaving only half a year for the third phase of clinical trials.

In half a year, for sales-driven super pharmaceutical companies such as Pfizer, it may be enough for sales-driven super pharmaceutical companies, but it is obviously not enough for Greenstone Corner.

The doctors they had contacted before, the hospitals they were familiar with, and the sales channels they were familiar with, were not relevant, and sildenafil needed a special sales plan.

In the history of drug sales, there is no such thing as a drug like sildenafil.

How to sell it for a large price, sell more and better, is a challenge for everyone.

Jing Yulan poured water at this time, and suddenly said curiously: "Is your medicine going to be sold in China?"

"That's right. ”

"Hmm, how much is the price, will it be out of stock?" Jing Yulan put down the teapot.

"The price hasn't been decided yet, has anyone looked for you?" Yang Rui was surprised, and couldn't help but ask curiously.

Jing Yulan couldn't help blushing her cheeks, and then whispered: "It's the people in the office, and a few teachers I know in the school, who said they want to buy it for their husbands." ”

"Office Auntie. Yang Rui sighed twice, picked up the teacup and said to Huang Mao, "You have to handle this matter when you go back, I'm afraid there are many people who want to have the privilege of picking up the goods." ”

"No problem. "Huang Mao is not surprised that some people buy medicine through connections, this is the way things happen in China, many times, you can't buy things through formal channels. This is an era when you have to rely on the relationship between buying refrigerators, water meters, and telephones, and he just couldn't help but praise: "Colleges and universities are really at the forefront of science." ”

Please remember that the first domain name of this book is .. Literature Museum mobile version reading website: m.