"2012" hit the market this weekend, and the publicity has been overwhelming.

Hollywood's marketing methods are really admirable, how did you think of a Mayan prophecy, and then smash a disaster movie based on such a prophecy?

The end times and Noah's Ark have become the most lively topics!

The internet is full of discussions.

Even Xu Hui's mother, a college-educated woman, called Xu Hui to ask him about the truth about the end of the world in 2012

This kind of thing is not only happening in China, the world has set off a wave of the end of the world is approaching, several businessmen in a European country took the opportunity to set up a 'Noah's Ark' company, announcing the construction of a Noah's Ark that can protect the remaining human beings, of course, boarding this ship needs to pay 120,000 euros for the ticket...

There are really people who are stupid enough to send money...

It can be seen that although science has changed the world, deep down, we still lack a sense of security and still revere heaven and earth...

Especially in the land of China, where we have only really begun to accept science since the beginning of the 20th century, superstition seems to be something soaked in the bones!

To tell the truth, if "2012" is released at the end of 2012, it is estimated that the effect will be even more dramatic.

Many people know that this thing is a pure rumor, but the rumors are getting stronger and stronger, and they are not controlled at all!

Xu Hui was about to vomit blood.

MMP, Columbia Pictures, the producer of "2012", is simply shameless, and there is really nothing they can't do in order to make a movie sign.

Hollywood companies, when it comes to hype, they are really the ancestors!

The "Harry Potter" series has gone from being unpopular to influencing the world, and it was especially Warner's hype...

Coupled with the rampant piracy, since November 9th, although "33 Days of Broken Love" has not been painted, the single-day box office has dropped to only a few million...

Something had to be done.

Even if it's just to express dissatisfaction.

Weibo is still in the testing stage, and the number of followers is too small...

On November 10, Xu Hui accepted an exclusive interview with the Beijing News, expressing his dissatisfaction with various strange phenomena in the film market.

The reporter who interviewed him was Yan Ning, that xx cute girl.

……

The theme is, of course, how should Hollywood movies deal with the menacing Hollywood movies, and how should our domestic films deal with it, and there is the previous box office injection.

"First of all, congratulations to Director Xu for the box office success of his new work, no, I should say congratulations to actor Xu Hui's new work for selling well..."

Yan Ning sat down, blinked deliberately, and made a puzzled look.

The girl is quite cute, but unfortunately, the height is a hard injury, and besides, Pao Hui has been a little powerless lately, and he is recuperating his body, so there is no idea of hooking his sister for the time being.

smiled very seriously: "It's okay, whether it's a director or an actor, it's the same for me." ”

"33 Days of Broken Love" broke 200 million at the box office, which seems to be within your expectations. ”

"To be honest, the most realistic prediction I gave this movie at the beginning should be more than 300 million box office..."

Yes, as of November 10, the movie "33 Days of Broken Love" has a cumulative box office of 236 million, exceeding the small goal of Xu Hui's previous promotion.

It definitely falls into the category of big profits.

Compared with "Very Perfect", the profit of "33 Days of Broken Love" can be said to be crushed.

It's a pity that 236 million is still some distance from Xu Hui's minimum box office prediction for this movie.

It also failed to meet the company's box office expectations for the film.

broke 100 million in the first weekend, and anyone who watched this thing would give a final box office estimate of no less than 300 million.

The influence of a series of force majeure factors...

"What do you think is the most fundamental reason why the ticket sellers did not meet expectations?"

Yan Ning is also an understanding person, she has been in the film industry for several years, and out of her sensitivity to data, she can also draw conclusions.

"Piracy, of course!"

Xu Hui replied very quickly: "You can feel free to search for information about "33 Days of Broken Love" on the Internet, and immediately there will be a high-definition version of the movie video resources, many people think that watching movies should be free, what do you let those viewers who go to the movies think in their hearts? What do we think as film practitioners?"

"Actually, our country is in copyright awareness..."

"Then do you think the previous box office injection of "Astro Boy" has had any impact on your films?"

Xu Hui didn't want to mention the box office injection, this matter has passed.

It's a pity that the other party won't let him go easily.

“… There will still be an impact, the movie-watching trend has just formed, and it was immediately distracted by the box office injection, which is also the most direct reason for the cliff-like collapse of the box office of "33 Days of Broken Love"!"

"What do you think is the best solution for this phenomenon?"

"If there was an app to see the box office of a movie in real time, could this be avoided?"

“… You're talking about using third-party monitoring to oversee the box office?"

"Well, almost, our company is going to work with theaters to produce an online sharing software that can check the box office instantly and book tickets at any time..."

By the way, I will give a wave of advertisements to the eye-catching movies that have not yet been launched.

Flattered!

Yan Ning had a smile on his face, but he was secretly scolding in his heart, 'Stinky profiteer!'

"Director Xu, since your debut, every work you have participated in will not have a box office of less than 200 million, can you share with us your experience in participating in and directing works?"

“… I attach great importance to the script, if a crew has a bunch of big stars, but the script is very badly written, I will never join this film!"

"But many directors, such as Wang Jiawei, make movies habitually without a script..."

"Therefore, it is impossible for me to cooperate with Wang Jiawei in my life!"

The sister is probably a die-hard fan of Wang Jiawei, and when she heard Xu Hui denying her idol so resolutely, she wanted to refute it.

"But many of the movies directed by Wang Jiawei are classics..."

"I'm a more secular director, and in my opinion, winning the audience is far more important than winning awards!"

Waving his hand, Xu Hui didn't want to discuss this topic: "Hollywood movies have now penetrated into every corner of the market, I think at this time, it's better to talk about the audience first, and then talk about winning awards!"

“… Speaking of Hollywood movies, Director Xu should have paid attention recently, right?"

"Of course, "2012" and "Avatar" are so overwhelmingly promoted, I don't think it's hard to know!"

"Many filmmakers are pessimistic about domestic films, and in the face of the large-scale attack of Hollywood films, where do you think the future of domestic films is?"

"The way out: Filmmakers try to make more down-to-earth films that have an in-depth understanding of Chinese culture, and make films that belong to Chinese characteristics..."

Chinese films have a way out, blockbusters can't be played, and genre films can't be made because of some restrictions, so they can only work hard in two directions: domestic comedy and domestic youth film.

In the whole year of 2017, excluding the two Spring Festival movies and "Wolf Warrior 2", there will be a few domestic movies with a box office of more than 500 million yuan in the whole year.

Compare "Fast and Furious VIII", "Resident Evil Final Chapter", "Guardians of the Galaxy Vol. 2"... Hollywood films of uneven quality have won the box office in China that is not weaker than that of the North American market.

By the way, I almost forgot, and "Iron Fist of Shame", to be honest, a small-budget domestic comedy with an investment of less than 60 million has any role in promoting domestic films themselves?

It's always the blockbusters that really drive the progress of the film industry!