Chapter 1201: Perfect Interpretation!
The design atlas in Li Fanyu's hand includes two conceptual parts: exterior and interior. Although it is a conceptual design, the design in this atlas has resorted to details.
Cars are not sold by the head, let alone by the pound, but by the value they contain. The most fundamental factor that determines the performance and value of a car is its design and manufacturing process.
It can be said that design determines the performance and recognition of the car. And the manufacturing process determines the quality of the car.
So from the perspective of automotive development, design is everything.
The two designs that Li Fanyu saw surprised him.
Or not a surprise, but a surprise!
There are actually two models in the atlas, according to Li Fanyu's previous plan, Hongqi is divided into two subcategories: elegant and youth.
According to the design of the development of China and Hungary, the elegant version of Hongqi is based on the design of the Hongqi review car. On the concept drawing of this model, codenamed HQ-011, you can clearly see the iconic logo of the old Hongqi, as well as the round headlights and grille.
But that's not all.
The design of the Hongqi review car, that is, the Hongqi HQE, is actually fully respectful of the first generation of Hongqi. Although classic enough to represent an era, it is after all a design from decades ago. In the context of political necessity, this design may represent a certain special significance. But from the perspective of the market, such a design is long overdue to be eliminated by the times.
So on the HQ011, Li Fanyu saw the cylindrical waistline similar to HQE and its similarity, connected to the round headlights that run through the entire body. It's a sight to behold, oh, it's a red flag car!
But in terms of details, it is already very different.
For example, the iconic round headlights, from the design point of view, rely on Zhengxin's laser technology, in a limited circle, in the form of a matrix to construct a simple, but full of design beauty.
Judging from the renderings of the headlights, the fully lit headlights seem to be a harmony. In the daytime running light mode, the outer ring of the headlights is a circle of clouds and thunder patterns that can fully represent the characteristics of the Chinese nation.
Just from the lighting effect, it is already amazing!
The original Hongqi HEQ recent grid is a relatively old-fashioned vertical type. But when it comes to HQ011, it has become a bone-folding type similar to a gentleman's fan. With the unique headlights, it constitutes a gentleman's style of folding fans and jade.
Hongqi's most iconic logo, HQ011, has also been newly reflected. In the design drawings, the logo, which was originally made entirely of plastic, has been replaced with a matte metal logo similar to the X Super Alloy. On the outside of the flag, which is waving in the wind, is a thin border made of laser lights.
Together, these three items constitute the unique and highly iconic front face of the entire HQ-011.
The overall model has completely gotten rid of the old-fashioned atmosphere of the Hongqi HQE review car. In Li Fanyu's view, the elegant version of Hongqi HQ011 seems to have the same thing as Bentley. The whole body is rounded and heavy, but the design of the upper and lower waistline and the tail part does not lose the fortitude that is representative of the red flag.
On the body, which is more than six meters long and about two meters wide, it embodies the traditional Chinese concept of "combining rigidity and softness".
The appearance alone has made Li Fanyu impressed by the design ability of the R&D center in this red flag project. But in the interior part, to be honest, he developed a sense of self-shame.
Li Fanyu has to admit that his pursuit of technology has limited his imagination.
In the interior part of Hongqi HQ011, what makes him feel refreshed the most is the overall soft decoration part.
What should the interior trim of a luxury car look like?
In Li Fanyu's impression, it is nothing more than Scottish calfskin, which has been hand-stitched, plus some high-quality solid wood to assist.
In fact, both in Maybach and in Rolls-Royce.
But today, Li Fanyu has completely changed.
Leather and solid wood, even if they are of extreme quality, are nothing more than leather and solid wood.
However, on the HQ-011, the design team used a large amount of embroidery for the first time, constituting a unique interior in the world, which is unforgettable just by looking at it!
On the ceiling of HQ-011, a three-color auspicious cloud embroidery surrounds the entire skylight. The soft decoration of the door panels, the side of the seats, and the huge armrest box behind the central armrest box are delicate and simple Hanteng Dragon embroidery!
The overall interior style is dominated by light colors, and with the lighting effects of the interior parts, these embroideries seem to come to life.
Li Fanyu even had a hallucination: when he sat in the car and turned on the ambient lights and reading lights in the car, he could even feel the auspicious clouds on the roof slowly circulating, and the Han Tenglong around him was slowly winding along with the scenery passing by the street.
Li Fan dares to guarantee that if the top embroidery technology is used to match such a design, then Hongqi HQ-011 can definitely present the world's unique riding feeling!
And HQ-021, that is, the so-called Red Flag Youth Edition, is a completely different style; if HQ-011 pays attention to inheritance, then HQ-021 reflects to Li Fanyu, is subversion!
He swore that he never imagined that the red flag could be so sharp and sharp.
What a humble gentleman, gentle as jade, has been completely abandoned on the red flag HQ-021. The Hongqi style can still be seen throughout the car, but these Hongqi elements, with great exceptions, have all been reinterpreted by the design team.
For example, the front face, the folding fan is still the folding fan, and the jade bi is still the jade bi, but it is highly conceptual and concise, becoming a new embodiment of the fusion of dynamism and vitality.
Even Hongqi's iconic logo has become a minimalist long flag, floating on the front of the car like a steel stamp, showing the infinite avant-garde.
The body size of the youth version of Hongqi HQ-021 has been reduced compared with 011, and the shape of the whole car is still much more than that of ordinary luxury cars, reaching the five-meter level in size. However, on the body streamline, it shows the design skills of Zhengxin sports cars, which are integrated with luxury, showing a different style.
In terms of interior, Hongqi Youth HQ-021 is still embellished with embroidery, but it has been reduced in terms of length and complexity.
However, the small embroidery such as the dragon and the cloud and thunder pattern are still embellished in the place where the aphorism is visible, and together with the large amount of delicate leather, it highlights the sense of luxury in the car and the persistence and different interpretation of traditional culture.
"Beautiful!"
I don't know how long it took, Li Fanyu reluctantly put down the design atlas and slapped the table fiercely.
"It's so beautiful!"
He couldn't help but praise again.
No wonder he is so happy, after seeing these designs, Li Fanyu has absolute confidence that Hongqi, a brand that has declined, will glow with a new brilliance under Zhengxin's manufacturing capacity and car-making technology!