Chapter 120: The Chinese New Year is coming
December is just around the corner, and it's the busiest time of the year again, with a bunch of awards ceremonies at the end of each year.
It's time to take stock of the results of 2013!
Of course, Xu Hui also received a lot of invitations, but he basically refused, and there were some things that were really hard to shirk, such as the Weibo night of the slag waves.
After all, the protection fee was paid...
In 13 years, Huiwen's film project was of course at the top of the industry, Xu Hui made a move, and "Smiling Proud Jianghu" and "Undefeated in the East" directly occupied the top two in the history of Chinese films!
It's just that more experience may have been invested in the field of films, and the performance of TV dramas has declined...
Although they have established a good cooperative relationship with Noon Sunshine and New Calendar, these two TV series are the type that is popular but not very popular.
"Battle of Changsha", "No War in Beiping", "The True Story of Hot Mom", "Ten Years of Love", "If Life Deceives You"...
A high-reputation work, but unfortunately, the ratings were thrown by a bunch of suspenseful dramas such as "The Love of a Million Brides Without Regrets", "Bright Life", "Innocence Meets Reality", and "Joy Every Day" can't beat eight poles!
"The True Story of Hot Mom" has the blessing of the mother, which is slightly better, but it also failed to enter the top ten of the year!
As for "Ten Years of Love", it is set for the 2014 Mango Channel New Year's drama, damn it, but unfortunately except for Wang Dazhi and Dong Jie...
Brother Chao estimated that he was going to cry when he touched it, the TV series was sealed!
Huiwen doesn't really attach much importance to TV dramas.
They started with movies, and besides, with the "Please Answer" series in their hands, maintaining the efficiency of one every two years, it is enough, and last year they also created a work "You from the Star", which leads the benchmark of the entire TV drama industry!
This year, it's a bit careless...
Although the TV series derived from several big IPs are selling well, the ratings are not very high.
The company also doesn't pay much attention to TV dramas...
Originally, movies have a film industry, and TV series have a TV drama industry?
The TV series itself is popular, popular, and purely commercial, if you simply talk about the return on investment, the TV series is obviously more stable, after all, Huiwen can pull a few of its Xiaosheng and Xiaohua to star at any time, but, whether we admit it or not, the status of TV series is lower than that of movies!
Even in the United States, where American dramas have become stronger and stronger in recent years, everyone hears more about a certain actor and actress joining American dramas, but rarely hears of pure American drama actors becoming superstars - George Clooney and Xiao Lizi are special cases...
This is especially true in China, in a word, movies are more compelling than TV series!
Moreover, Huiwen itself has a lot of good film resources, and few of its directors are willing to shoot TV series - few film directors who have already achieved certain results deign to make TV series!
At present, Huiwen also has a TV series director, Tian Yusheng, who became famous by filming "Please Answer 1997", and he has successfully found a place in the film industry through "My Girlhood", and currently has "Please Answer 1994" In addition to "Please Answer 1994", there is also her own series "Predecessor Raiders" series to prepare, it is estimated that after the release of "Predecessor Raiders", she is reluctant to shoot TV series!
It's embarrassing.
It not only means that the "Please Answer" series needs to find a new director, but also means that the company has a serious shortage of TV series directors...
Although the company doesn't attach much importance to TV dramas, everyone knows that the ROI of TV dramas is relatively stable, and it is easier to promote newcomers!
Another important point is that it is convenient to have a good relationship with TV stations by producing high-quality TV series every year!
The role of the TV station is very great, whether it is a propaganda film or a guide to public opinion in ordinary times, it is a very important position, and it cannot be said that it is lost!
In the original time and space, Huayi still launched many TV series while de-filming, the purpose is to maintain a good cooperative relationship with TV stations...
What is the most important thing about a TV series?
Screenplay!
Compared with movies, the script of a TV series is more important, it determines the height of a TV series!
The second is the director.
A script like "Ancient Love Song", not to mention the garbage filmed by Cai Jingsheng, the director who once directed "Looking for Qin", even if Xu Hui is on the stage, there is no way to save it...
Huiwen has no shortage of scripts, let alone good screenwriters.
So, the decision is to poach people!
Huiwen Tianxia brand is hard enough, famous enough, and there is no shortage of money, as long as they are really determined to poach people, it can be said that most of the domestic TV drama production companies are powerless!
However, they are more upright and directly recruit auditions!
Whether you are experienced or have just graduated, as long as you are reliable, can bear hardships and stand hard work, as long as you can be favored by Huiwen, you will immediately sign a deed of sale... Phew, no, it's a labor contract, and all five insurances and one housing fund are paid, well done, promotion and salary increase are not a problem!
As a result, the Huiwen TV drama department started the sand in a haystack...
……
Huiwen Building, Chairman's Office.
Xu Hui looked at the annual box office report as of December, a little regretful, as of now, the total box office in the mainland is only 18.5 billion, which is not a small gap from the 22 billion set by the Film Bureau at the beginning of the year.
Putting down the newspaper in his hand, Xu Hui picked up the teacup, took a sip of tea, and then said: "This year's goal is estimated to be unattainable!"
"Hehe, it can be regarded as a hammer to the fast-growing Chinese-language films, so that everyone understands that the film industry is still risky. ”
Ye Ning smiled.
Ning Hao also nodded: "But judging from the film list, it is really difficult for small and medium-cost films!"
"This is also normal, in addition to the quality of the movie itself, the most important thing that can make the audience buy is the publicity, many small-budget movies are released as a joke, and the theater is a two-day tour..."
"For the Chinese New Year, we are focusing on "Di Renjie"... Are you sure?"
Huang Wendao, who hadn't shown up for a long time: "After looking at the effect, it's very good, I can't believe that this is made by a domestic special effects company!"
“… Lord, we are willing to spend money!"
Ye Ning added: "I heard that the special effects investment alone is as high as 120 million?"
Xu Hui calculated, "Di Renjie's Tongtian Empire", the investment was close to 180 million, which was basically used for special effects, and the leading actors took very little money, except for Da Tiantian, the company's actors all signed sharing contracts.
“… Almost, the main focus of the "Di Renjie" series is the effect, and I want to make it a benchmark for Chinese film costume dramas!"
"But I heard that Jing Tian's movies are all bad movies, will it affect the box office and word of mouth?"
"It should be fine, she doesn't have much to do..."
Pao Hui has no bottom in his heart...
Da Tian Tian has its own curse effect, I hope "Di Renjie" can withstand it!
“… Look at the opponent!"
"Anti-Drug", "Four Famous Arrests 2", "Storm", "Private Custom", "Police Story 2013"... The opponent is very strong!"
“… See what movies are available during the Spring Festival?"
The schedule is very tight, and Xu Hui took a look at the upcoming movie.
"Di Renjie: The Heavenly Empire" was originally scheduled to be released on December 27, avoiding "Private Custom" and "Police Story 2013", and also making way for "The Return".
It is said that "The Return" was released for almost a week, with a cumulative box office of 200 million, and it is no surprise that the final box office should be able to break 300 million, which has broken the box office record of domestic literary films...
"The Spring Festival stalls include "Journey to the West: Havoc in the Heavenly Palace", "Macau Fengyun"..."