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The cooperation between Su's Pharmaceutical Company and Hua Ren Tang Group has caused quite a stir in the industry.

No one thought that a small pharmaceutical company would reach an agreement with Hua Ren Tang, and everyone thought that Su's Pharmaceutical Company must have made a big concession.

But in fact, this is not the case, this cooperation plan is completely Su's pharmaceutical company to take the initiative, so as to obtain the greatest benefits, and the benefits obtained by Hua Ren Tang are not high.

The reason why Hua Rentang agreed to this cooperation plan is not only because of Wang Shuo.

A large part of the reason is that Hua Rentang itself is very optimistic about Xiushen Medicine, believing that the market potential of Xiushen Medicine is very large, and the future sales will be very considerable.

Therefore, Hua Ren Tang Group will obtain the sales agency right of Xiu Shen Pharmaceutical in the way of concessions, so as to seize the opportunity.

If you don't make a regression now, wait until the sales of the show pill rise, and then want to get the right to sell as a sales agent, it will not be as easy as it is now, and the price paid will be extremely high.

It can be said that Huarentang Group's cooperation with this is an investment.

However, although Sushi Pharmaceutical Company and Huarentang Group have signed a contract, the formal cooperation has not yet begun, and Xiushen Pharmaceutical has no way to go on the market.

At present, Xiushen Pharmaceutical has not yet been approved for marketing, and it is still under review, and the specific listing time has not yet been determined.

It takes a long time for a new drug to be developed from R&D to marketing, from a few years to more than ten years, and according to statistics, the R&D of a new drug takes an average of 12 years.

Therefore, although the formula of Xiu Shen Yao is already very perfect, it is certainly not so easy to get approved for marketing.

Originally, Su Yi and the others all thought that the approval of this body medicine would definitely take a lot of time, in this regard. They are all mentally prepared, no matter how long it is, as long as it is reasonable, they can accept it.

I didn't expect it, though. On the 22nd, Liu Yueying brought a surprise to Su Yi, Xiushen Medicine has been approved by the Food and Drug Administration, and can be allowed to be produced and marketed.

The most important thing is that the body medicine is also qualified for OTC. This is an extremely advantageous advantage.

Drugs are divided into prescription and over-the-counter drugs, both Rx and OTC prescription drugs.

Prescription drugs are prescribed by the national health administrative department to ensure the safety of medication, and can only be purchased with a prescription written by a physician or other medical professional with prescribing authority, and can only be used under the supervision or guidance of a physician, pharmacist or other medical professional.

Over-the-counter drugs are medicines that consumers can buy directly from pharmacies or pharmacies without a doctor's prescription.

Usually, over-the-counter drugs are converted from prescription drugs, which are drugs that have been used for a long time and have been confirmed to have efficacy, stable quality, and can be used safely by non-medical professionals, and over-the-counter drugs are referred to as OTC.

Xiushen Pharmaceuticals is qualified for OTC. It is very rare and can occupy a great advantage.

If Xiushen Medicine is a prescription drug, if it wants to be sold to consumers, it must be approved by a physician, which will put Su's Pharmaceutical Company in a passive position and cannot occupy the initiative.

However, now Xiushen medicine is classified as an over-the-counter drug, which means that Xiushen medicine opens the market, and does not need to rely too much on the promotion of hospitals and doctors, and can quickly open the market with its own effect. This is a very big advantage.

It can be said that this time Xiu Shen Yao was so quickly approved and put on the market, and it also obtained the qualification of 0TC. This made Su Yi and Liu Yueying very surprised, such a situation can be said to be very unusual.

Of course, this is a great thing for Sue Pharmaceutical, for whatever reason. If you go public as soon as possible, you will be able to get the harvest as soon as possible, and Su Yi and they are not too worried about this.

After the approval was passed, Liu Yueying immediately began to arrange for pharmaceutical factories to work overtime to produce Xiushen Medicine, and at the same time to publicize the listing, striving to launch Xiushen Medicine on the market in the fastest time.

On the 25th, Su Yi came to the company and saw the actual product of the showman medicine from Liu Yueying.

The packaging of this show-off medicine is not too outstanding, and there is no big difference from ordinary pill boxes, it is decent.

However, Su Yi saw a line of words on the box: "Xiu body medicine, not just diet medicine." ”

The reason why this advertising word is used is because the effect of the show medicine is indeed not close to being used for weight loss, and it can also have a healing effect on many small problems, which can make the body healthier and healthier, and it is indeed not an ordinary diet pill.

Liu Yueying said: "Now the pharmaceutical factory has transported the first batch of Xiushen medicine produced to the major warehouses of Huarentang, and then the people over there are responsible for delivering it to the pharmacies in the area. ”

Su Yi nodded, he agreed with Liu Yueying's ability to do things, and her efficiency was very high.

At this time, Liu Yueying took out a newly packaged drink, put it in front of Su Yi, and said, "The new drink formula you gave me last time, after the adjustment of the R&D department, has produced a new drink. ”

Su Yi knew that this new drink was made from the combination of Le coffee beans and spiritual liquid.

A few days ago, when he had nothing to do at home, he was researching Leka Beans to see if he could develop a new drink for the company, and he really succeeded.

Later, Su Yi sent the formula to the company, and the people in the R&D department adjusted the most appropriate ratio according to the formula to prepare for the launch of the market in the future.

Su Yi opened the drink bottle, took a sip, and felt that it tasted great.

Although the taste of this Le Coffee Bean is definitely a little worse than that of the freshly brewed Le Coffee Beans after being specially processed and made into bottled coffee, but after the mixture of spiritual liquid, this gap has been reduced to a very small size.

Su Yi believes that the instant coffee and bottled coffee on the market cannot be better than this bottle of Leka drink in terms of taste and taste, and the difference is very big, even if it is freshly ground coffee, it cannot be compared, and Leka bean drink is slightly better.

In addition to tasting the taste, what he was most concerned about was the actual ingredients of the drink, and Liu Yueying had already prepared it.

The average 200ml bottle of the drink requires 2 grams of the beans, and the production of 1,000 bottles requires 1 value of spiritual liquid.

Then, Liu Yueying asked: "Now I am ready to start arranging promotion and publicity for this new drink, so that consumers know about this new drink, and prepare for the future sale, but the name has not been thought of yet, what do you think is the best name?"

Su Yi thought for a while and said, "Leka Cool, just use the name Leka Cool." ”

After listening to it, Liu Yueying also thinks it is good, the name is simple and easy to remember, and at the same time it is a good name for Leka Bean, so that more people can know Leka Bean.

So, the name of this new drink was decided. (To be continued.) )