Chapter 202: Attraction
Advertising, it is still an advertisement, this is a very annoying thing for the audience, but the TV station has to put it, and without advertising, the TV station will have no income, which is an unsolvable problem.
However, Ying Feng has already discussed with his second brother Ying Jun, only playing advertisements at the beginning and end, and all TV series in the middle, without insertion, at least to ensure the audience's viewing experience, which is actually very important, especially now that there are many competitors.
The three major alliances have introduced a total of five TV series to start broadcasting in the new year, and if there are advertisements in the middle, it is easy to lose the audience, which needs to be paid great attention to, everyone starts broadcasting at eight o'clock, so there are fewer advertisements to occupy the advantage.
The three-minute commercial ended, and then the opening began to play, and the song "Three World Notes" combined with some wonderful content clips in the TV series formed the opening credits, which is very important and a weapon to attract the audience at the beginning. Especially when the TV series premieres, the audience doesn't know much about the show, so how can we attract them?
I still remember that Jun Ji Donghuang Baihua I had a long marriage
For 70,000 years, don't forget three lives, about three lifetimes, and spend a lifetime of delusion
Ten miles of peach blossoms are hot, and the dream of eight desolations in the four seas is unforgettable
Ying Feng sang with a female voice, but he couldn't find a suitable female singer at that time, so Ying Feng put on his own and sang the song with a female voice, and Leng Xue looked at him strangely at that time.
"Ying Feng, this can't be what you sang, right?" Qian Mengmeng looked at the opening singing, turned her head and asked Ying Feng.
"Yes, there was no suitable female singer at that time, so I had to sing it myself, is it good?" asked Ying Feng.
"It's good, the lyrics are so beautiful!" Qian Mengmeng unconsciously held Ying Feng's hand, Qian Jin was happy to see it, his daughter liked it was the best, and his hard work was not in vain, and Ying Feng was good enough.
The song naturally needs to conform to the artistic conception of the TV series, but this is Yingfeng's hard work, so how can the audience not see it? Editing is the key, the first few sentences appear in the first few sentences of Daji and Ji Fa, Daji and King Xu, and Daji when they are dying.
Nine heavens outside the immortals, one trick, four seas and two vast
Three lives and three worlds, ten miles of peach blossoms are too sad
The peach is dying and scorching its Huajing, three lives and three worlds
The third generation of the falling flower note is crazy
Here directly appeared Tongtian Sect Master Zhu Xian four swords, the four swords out of the world changed color, alone face the two senior brothers, the saint's fighting method is earth-shattering, the sword flying in the sky to punish the immortals, the army of the king of martial arts and the army of Chaoge are fighting in the wilderness, and the corpses are all over the field and extremely desolate.
followed by wonderful pictures such as the fighting methods of the disciples of each family, there are love, plots, martial arts, myths, so many wonderful elements are concentrated in the opening of the film, and the audience is fascinated, and the never-before-seen pictures make everyone look forward to it.
"Xiaofeng, is the title and content of this TV series the same?" Qian Jin clicked his mouth, and then asked.
"It's the same, although it's the editing of wonderful shots, but these contents run through the whole TV series, absolutely unprecedented, no matter the shooting techniques, action design, and special effects are the best, otherwise there is no need to invest more than 200 million Chinese dollars. ”
"Can you earn it back?" asked Xia Qiushi.
"Royal TV spent 100 million yuan on the first broadcast, and they are not short of money, and the advertisement has not yet directly started to attract investment, don't you see that the advertisement that is being broadcast now is "Hundred Songs"? The advertisement after the end of the film is "Hundred Pulpits". ”
"So, they're going to sell advertising space after the TV series is a big hit?"
"Yes, I also brought this up, rather than not selling much now, it is better to wait for a few days after the broadcast, when the price will be very high. "Ying Feng said confidently, he really worked hard in this drama, although the song is a little unsatisfactory, but it is also in line, at least he leaned on.
It's better not to let others know about this embarrassing thing, and the TV series officially started, and at the same time, "Ranger Liao Bufan" also began to broadcast, they were looking for the Northeast TV station, after all, it used the martial arts of Ben Lei Sword, which is very famous in Northeast Dao.
The seven most famous TV dramas of the New Year's schedule began to fight, on the invisible battlefield, smoke and dust billowed out, and all TV stations focused on observing the ratings from time to time, and in the Royal TV station, Ying Jun was staring at the technical department.
"Director, the ratings for the first ten minutes of the broadcast are 8 out of 100. "The first ten minutes of data collated by the technical department.
"Well, it's okay, the TV series of the three major alliances are not given for nothing, although Yingfeng has always kept "Romance of the Gods" hot, but now it is only eight percent, but it is not bad. "Ying Jun is satisfied, the Great Qin Empire has a population of more than two billion, hundreds of TV stations, and eight percent is already a very good result, but it is not the same as Ying Feng's expectations, but the real competition has not yet begun.
The plot of the first episode of Ying Feng is not designed to be the king of Nuwa Palace, but Jiang Ziya goes to Kunlun to learn art, as a protagonist who plays soy sauce, Jiang Ziya's role runs throughout, but basically he is a player who invites people when he encounters something, but his role is self-evident, he has to be.
And in order to attract the audience, especially to compete for ratings and attract the audience's attention at the beginning, the first episode must have characteristics, and here Jiang Ziya's hard work in Kunlun is the most suitable beginning.
The curtain of the gods is about to open, and he, the person of the gods, is the focus, and at the same time, the special effects of Kunlun Wonderland, coupled with the appearance of spells, show the audience a different mythical world.
At half past eight, more than half of the TV series was broadcast, and the ratings did not rise much, and at this time, the TV stations were inserting advertisements, and this time was the turning point of the war, and many viewers who watched other channels would change their channels to watch other TV series, while Royal TV did not insert advertisements and continued to broadcast TV series.
Not only will it keep its own audience, but it will also attract the audience who will turn the station, "Director, the ratings are rising. The technician hurriedly shouted.
"Good, but it's not the point right now, we'll see in five minutes and see how much stays in the end. Ying Jun's hands are clenched into fists, don't look at the fact that everyone calls him director now, that is, everyone knows that he will eventually become the director, and whether he will take office immediately. Now is a critical period, as long as TV dramas and variety shows are popular, then he can take over the power of the director in advance, and then carry out the reform of the TV station.
The audience on the turntable happened to see Kunlun Wonderland, followed by a display of spells, "Hey, this "Romance of the Gods" is really good-looking, I thought it was just a few shots, but now it looks really good." ”
"Well, it's much better than those foreign movies, so why don't you just watch this. "A lot of the audience who came over from the other channel were stayed.
A few minutes later, "Director, the ratings are starting to stabilize, and the ratings have risen to 12 percent." ”
"Good. ”