The vehicle did not go to the company, but went directly to the water source, Ying Feng was very curious, he had not seen the farmer's water source in his previous life, but today he saw the water source of the natural mountain spring, and the location of the water collection has been a quality supervisor in the serious work, here the delivery room and equipment he has visited.

And he also took a sip on the spot, "It's so delicious, it's refreshing and cool, if only it were summer." "Yingfeng has a little regret.

"Hahaha, yes, in the summer, our employees drink the mountain spring directly, even in the summer, it is very cool, and a sip of it makes the heat completely dissipate, how about it?

"Yes, that's good, but how do you ensure the stability of the quality of the water source?"

"We have been prepared for this, after all, we rely on this water source for food, not only at the water collection point, but also our staff along the entire water source to supervise the whole water source in sections, they have to walk a long way every day to check the quality of the upstream of the water source, and at the same time observe the quality along the way and around it. ”

"I see, well, your company's business philosophy is very admirable, and I can talk about cooperation now. After Ying Feng saw it with his own eyes, he was relieved, after all, these devices were real, and they were the most advanced in the Great Qin Empire, and there were a large number of minerals in the final finished product, which was beneficial to the human body, which was much better than pure water.

Ying Feng nodded, Wang Bin's was a lot more relaxed, now it depends on whether the other party agrees, "Okay, then I'll go to the company now, and it's past lunch time, let's have some food first." ”

Ying Feng didn't object, he was also hungry, and the group returned to the company directly, on the way they found a restaurant to eat, and they didn't drink, after all, they had to negotiate the contract for a while, so the meal was fast.

Then at two o'clock in the afternoon, I came to the headquarters of Natural Mountain Spring Water Co., Ltd., where Manager Chen gathered a lot of people, it is estimated that they are all personnel who conduct a preliminary review of the advertisement, and Yingfeng only has Wang Bin and him here.

"Then let's talk about our great writers!" Manager Chen entered the mode of business.

Ying Feng didn't hide it anymore, and said directly: "Natural mountain spring water, a little sweet!" and then kept silent.

Manager Chen looked at Ying Feng in surprise, "That's it?"

Ying Feng nodded, Manager Chen looked sluggish, this is too simple, he was busy for many hours in exchange for such a sentence......? Nope.

Wang Bin was also dumbfounded, "Xiaofeng, is this the end?"

"Or else?" Ying Feng spread his hands.

"But......" Wang Bin wanted to say something, but how to say it? People are helping themselves, but how can a writer come up with such a sentence?

"Uncle Wang thinks it's too simple?" Ying Feng asked with a smile.

"Ah!" Wang Bin nodded, and Ying Feng looked at the other party's team, Manager Chen's face was a little dark, he smiled disapprerovitously, and looked at the water bottle in front of him, which was the natural spring water of the other company.

Ying Feng unscrewed the cap of the bottle, then got up and handed it over, "Taste, isn't it a little sweet." ”

Manager Chen didn't know what he often drank, but ...... I really didn't pay much attention to it, so I took a sip and clicked my mouth carefully, "It seems to be ...... Kindly?" in a questioning tone, he was not sure now. "You also try. He hurriedly asked his men to try.

Everyone wondered, didn't they know their own company's products? As a result, they also clicked their lips, "Hey, why does it feel so sweet?"

Everyone was puzzled when they said this, and then continued to taste, but they felt a little sweeter and more sweet, "Great writer, what's going on?"

"Because it's a little sweet!" Ying Feng laughed wickedly.

Manager Chen was also a little embarrassed, his face was not good-looking just now, but now that he was like this, he didn't know what to say, and hurriedly looked at Wang Bin, Wang Bin understood what the other party meant, so he asked, "Xiaofeng, what's going on?"

Ying Feng said: "There is no road in the world, but when there are more people walking, there will naturally be a road." I don't know if it's sweet or not, and you may not have paid attention to it, but now that I'm talking about it, Manager Chen tasted it suspiciously, but he didn't make sure it, so he let people continue to taste it.

"I see, in fact, it doesn't matter whether it's sweet or not, what matters is to say?"

"Yes, that's why I have to look at your production process, since you have completely access to the mountain spring water, it's normal to be a little sweet, and the representative advertising doesn't need to be too complicated. What we need is simple, easy to remember, so that consumers can say it casually, which can be impressive. Ying Feng began to explain his thoughts, anyway, he copied it, he could say it casually.

"Not bad. Wang Bin knows what he has always been wrong with, he always wants an unparalleled idea to compete for this business, but his ideas are different, a representative advertisement can't be too complicated, then everyone can't remember it at all. Even if it's momentarily amazing, but who remembers a complex ad?

Manager Chen also nodded and agreed, the other party's idea was indeed feasible, and Ying Feng continued: "Of course, the marketing plan of this advertisement cannot be so simple, but now have you decided to cooperate with Uncle Wang?"

Manager Chen stood up suddenly, and slapped the table with a 'snap', "That's it, I'll notify the board of directors immediately." After saying that, he ran out, making his subordinates look at each other one by one.

This idea is good, but the manager doesn't need to be in such a hurry, right? Manager Chen is really in a hurry, it was too simple at first, he was a little dissatisfied, but now after Ying Feng's simple explanation, just a little sweet is very powerful. Simple and easy-to-understand ads make it easy for people to have the idea of trying it, this is enough, and the rest is a more specific marketing plan.

He believes that the other party really has a specific marketing plan, and it should be very constructive, after all, the other party has come up with such a strange idea, it must be talented, is this Ying Feng a writer?

Manager Chen went back to the office directly, called the chairman first, and said the advertising idea very quickly, and the things just now were also clear.

"Well, yes, that's interesting, I'm going to the company, I'm going to get the board members together and let them come and listen to it. "Collective dispatch, good advertising is self-evident, the drinking water market is fiercely competitive, and various brands emerge in an endless stream. Their mineral water category is not very competitive, after all, drinks of various flavors are the favorite of children, and parents naturally want to satisfy their children.

If it's really a little sweet, the chairman also clicked his mouth, picked up a bottle of his company's mineral water, and tasted it while sitting in the car, "It seems to be a little bit?"