Chapter 768: Vitality

Yang Rui was laughed at by Lin Deng, and said: "The situation in China is very different from India, India's model, at least so far, there is still a big gap between the rich and the poor, the children of the poor naturally can't afford to buy books, but the children of the rich can." Unlike www.biquge.info China, there are so few families in China who can afford to buy a book for $130, and more importantly, there are fewer students in China who can read the original book, and we teach English as a second foreign language, which is what happened in recent years. ”

Lyndon knows as little about China as the average Chinese knows about Brazil.

But Linden still had illusions, saying: "Even if there are few students who can read the original books, there are always a lot of teachers, and the Chinese population is large, and the number of scholars doing biological research is enough to sell hundreds of books." ”

Lin Deng smiled and said: "I am satisfied with hundreds of books, we just want to open up the Chinese market, and we are not ready to occupy the Chinese market." ”

Yang Rui shrugged his shoulders and said, "Teachers can't afford $130 books, and most schools won't buy them." ”

"Why? You're Chinese, don't Chinese schools want to know about the work you do? A Chinese book ranked 22nd in the Chicago Reading Newspaper should mean something." Lin Deng used the phrase meansomething, and there was a bit of a taste of cheering for Yang Rui.

Yang Rui said casually: "Because it's expensive." Chinese schools and research institutes will certainly be interested, yes, but I think they will see what they want to see in other ways. ”

"For example?" Lyndon suddenly had a bad association.

Yang Rui smiled awkwardly, did not explain, and said: "Of course, if you are willing to promote my book to the major universities in Beijing, I am still very grateful." ”

"Of course, of course we want to publicize, and the book promotion meeting a few days ago is just for publicity. Lin Deng said suspiciously: "I will pass on our latest results to major universities and research institutions in Beijing." ”

Yang Rui nodded slightly, and thought about it: "In this way, I'll introduce a friend to you, you don't know much about China, if you need something, you can ask him for help." ”

"That's great. Lyndon couldn't be happier with that.

Yang Rui introduced Lin Deng to Shi Gui's book publishing company.

Shi Gui's book publishing company is affiliated with China Silk Corporation, and it has given several names in one go, which is to make it easier to sell book numbers, which are also the only way for many Chinese publishing houses to make money.

Shi Gui's largest Ruiwen book publishing company is a little more nourished, especially the Ruixue Secret Scrolls they sell, which brings most of the profits.

It was also through the good sales of Ruixue Dense Scroll that Shi Gui joined the reading and publishing circle in Beijing.

Compared with the academic circle, the publishing circle is naturally more complicated, but no matter how complex the publishing circle is, after all, it pursues profit rather than literature, so compared with the publishing house employees and middle-level cadres of the same age, it will be much easier for Shi Gui, who is the boss, to join the circle.

This relationship was also used when accompanying Linden to run publishing houses, universities and research institutes.

In half a day, Shi Gui and Lyndon finished running Peking University Tsinghua University, and confirmed the sales of 8 copies of the original "Genomics", which is quite good.

Lin Deng also looked a little excited, and said: "Although we only sold eight books in half a day, we will continue to work hard and run through the north! ”

The sale of a few hundred copies doesn't really mean much to Linden. In the United States, books are sold few and expensive, and publishing houses still make money, because some of the few and expensive books will become cash cows, selling hundreds of copies every year, and so piled up, although the sales in one year are small, the sales in ten or twenty years will make a publishing house live very comfortably.

Whether China can copy the situation of the United States, Linden can't say, but from his point of view, opening the door to China is a very good result, the so-called pioneer's achievements, not necessarily dazzling, the focus is to solve the difficulties in the initial stage.

Shi Gui didn't have the slightest Linden-style happiness, just smiled lightly and said in his heart: It's good if you like it.

He knew very well in his heart that Tsinghua University and Peking University had a close relationship with Yang Rui, and the latter was Yang Rui's alma mater, and buying 5 more books in one go was nothing. Tsinghua also invited Yang Rui to take courses for a long time, and it is natural to use the state's money to buy 3 more books without looking at the face of the monk, no matter what, everyone is on the list of the "Chicago Reading Newspaper".

This is also to spend foreign exchange, otherwise, it doesn't matter if Tsinghua buys dozens of books and throws them in the library.

But if you go to other schools, I'm afraid there is no such good selling, Yang Rui has neither relationship nor incense in other schools, barely speaking, he has some prestige, if it is used to buy the Chinese version of the biology department, it is estimated that some people will be interested, but the English version of the book, there is no hope.

The situation was indeed as Shi Gui predicted.

Lyndon followed Shi Gui to four schools in a row, frequently brushed the door with the face of a foreigner, and was once received by the principal-level leaders, and everyone celebrated Yang Rui's "Genomics" on the Chicago Reading Newspaper list, but when it came to the $130 book, the hospitality was over.

When they went to Su Fan's alma mater, Beiyan Agricultural College, the two were inadvertently ridiculed by the office director: "The book looks pretty good, but we still don't buy it, if we want to use it, we ask the school-run factory to print a few copies." By the way, you're going to keep a sample book. ”

The translator said this to Lyndon, who looked at Shi Gui, who had long been shy, and asked, "Is he talking about piracy?"

This time, the translator did not translate it directly, but told Lyndon in English: "At present, China does not have the concept of intellectual property rights, because of the planned economy, schools have been allowed to print their own textbooks for a long time. ”

"Is it allowed now?" Lyndon asked.

"I don't know, but schools in remote areas are definitely doing this, otherwise children wouldn't be able to afford to read. "The translator is also a young man who has recently graduated from university and knows very well what the situation is like in the countryside. For Chinese, 130 US dollars is of course an unimaginable sky-high price, but even a dime and a penny is not easy for everyone to take out, in the countryside, if five cents can mimeograph a book, then most people will definitely choose mimeographed teaching materials, even if the quality is so bad that every time you have to catch a hand black, the focus is on the knowledge, not the paper.

In fact, there are still many Chinese students who can't afford to buy a five-penny mimeographed textbook, so they have to read a few books or drop out altogether, as many Indian children do. But such information is also reluctant for the translator to say, especially to the foreigner Lyndon.

"Let's try again. Unwilling to give up, Lyndon said: "Universities are different, universities want to do first-class research, and they don't understand the work of world-class people and how to do world-class research, they want to do world-class research, right?" ”

"I want to do first-class research, but it's not necessarily whether I can do it...... Hehe. Like many college graduates, the translator scoffs at Chinese universities.

Lin Deng smiled and said: "I have been to several third world capitals, and their universities have all kinds of imperfections, but their vitality has always been envied by me, and the same is true of Chinese universities, which are not very perfect, but they are very dynamic...... You may not know the American universities, the current American universities, there are more students who drink more than students, and there are more students who buy books than students, and of course, they don't buy books......"

The last sentence is a little humor, which alleviates the inexplicable emotions.

Shi Gui and the director of the office of Beiyan Agricultural College listened carefully, although neither of them could understand English, but at least they should maintain a certain amount of respect for foreign friends.

After leaving the school, Shi Gui took the initiative to ask: "Where to go next?"

His goal is to promote Yang Rui's books, and he doesn't really sell books, so he doesn't care how many copies he can sell.

Lin Deng was originally a little depressed, but seeing that Shi Gui was still energetic, he couldn't help but be encouraged: "Okay, then let's continue, according to the plan, the next one is the Institute of Biology of the Chinese Academy of Sciences." ”

"Chinese Academy of Sciences, good!" Shi Gui lifted his spirits, thinking from the thinking of ordinary people, if Yang Rui is advertised in the Chinese Academy of Sciences, the effect will definitely be stronger than in ordinary universities.

Linden looked at Shi Gui's expression, sighed, and said to the translator: "You see, this is what I mean by vitality, you Chinese, you will not be depressed because of failure, and even know that failure, you can still maintain strong vitality and passion, which is beyond our Americans." ”

"What did he say?" asked the energetic Shi Gui.

The translator pondered for a moment and said, "Mr. Linden, I was deceived by you. ”

……