Chapter 760: The influence of the world's most valuable star
Ferguson was eating breakfast...... The update is so fast. While looking at the freshly baked newspaper. He flipped straight to the sports version.
What catches your eye is a large-scale photo of Yang Fandi. The Chinese young man in the photo is wearing a 'stiff' suit and tie, and he is heroic and 'forced'. This is a photo of Yang Fan's official appearance at Manchester City's press conference yesterday, and the newspaper flipped back, or Yang Fan's photos and reports. This is a photo of him making his appearance at Manchester City's City Stadium and being warmly welcomed by Manchester City football 'fans'.
Seeing this, the old man was still very angry, and he remembered what he had called Yang Fan before. There is no doubt that Yang Fan deceived him and said that he did not think of taking the initiative to leave Manchester City. It is true that from a literal point of view, Yang Fan is not lying, according to Ferguson's understanding, it was Manchester United who insisted on selling Yang Fan, which led Yang Fan and Manchester United to decide to leave after turning against each other. However, Ferguson suspected that when he called Yang Fan, Yang Fan had already fallen out with the club and had already decided to transfer.
There is no doubt that the former godfather of Manchester United was very angry, because he actually saw the news of Yang Fan's transfer to Manchester City when he was watching the news, and it is clear that the two clubs and the player himself have done a good job of secrecy, and Ferguson's connections in football have not been able to receive any news in advance.
The news of Yang Fan's transfer to Manchester City was very sudden, and Ferguson could be said to be not mentally prepared at all. The Glazer family is financially strained, and he is indeed very clear as the godfather of Manchester United. However, he didn't expect that the club would really dare to sell Yang Fan at this time, without notifying him!
This makes Ferguson's heart very uncomfortable, he has worked hard to run the team for 26 years, and he even laid a solid foundation for Manchester United when he retired, set a general outline for the future development of the team, and left the core banner of the team! This banner is Yang Fan, Ferguson believes that with Yang Fan as the core, Manchester United can maintain a strong competitiveness in the Premier League and in Europe for at least ten years.
But what he never expected was that the future of the team he had worked so hard to manage would not be able to continue until next season at all, and it would completely collapse.
It can be said that Manchester United sold Yang Fan, which directly overturned the core foundation left by Ferguson for Manchester United!
For Yang Fan, it is impossible for Ferguson to say that there is no complaint and disappointment, but it is not too resentful, the root of Yang Fan's transfer is still in the club, in that case, Yang Fan's final transfer, it is not a betrayal. With the development of modern football, player transfers are no longer commonplace. For Ferguson, the biggest dissatisfaction is that Yang Fan did not inform him in advance when he decided to transfer, and he only learned about it through the TV news. This made the old man very sentimental.
With the newspaper in hand, Ferguson sighed, put it aside, and continued to eat. That's when his phone rang.
looked at the phone number, it turned out to be Yang Fan calling!
"Yang, you've finally called me. Are you here to apologize to me?" Ferguson said with a sneer, still angry.
"I'm sorry, coach. I didn't expect this to happen either, only to be at Manchester United for a year and then leave...... I'm really going to play at Old Trafford. Yang Fan knew what Ferguson's "apology" was about, and he really needed to apologize to his mentor, "If you were still in charge of Manchester United, I would never have been able to transfer and leave." ”
The old Scottish man shook his head, his anger also disappeared a little, he knew that what Yang Fan said was right. If he Ferguson is still at Manchester United, Yang Fan will definitely not transfer away, not to mention that Yang Fan has never thought of taking the initiative to transfer and leave, just because of Ferguson's strong power in Manchester United, the Glazer family does not even dare to mention the words of selling Yang Fan.
"Forget it, let the past pass. Do you have anything to do with me? If it's just an apology, so be it. Ferguson didn't want to dwell on the issue either, it wasn't interesting.
"Uh" Yang Fan was a little short of words, and he began to realize that the relationship between himself and the old man was still rifted because of this incident.
"Hah!" Ferguson laughed, "Don't think too much, bastard! Play well wherever you are, don't waste your football talent." ”
"I know, thank you, Boss. Mr. Yang said, knowing that this might be the last time he would call Ferguson 'the boss'.
Ferguson sighed and hung up.
He is so angry in his heart now, only he knows how stupid Manchester United's decision to sell Yang Fan is, he knows how terrifying this young man's football talent is, such Yang Fan is not something that money can measure at all!
Manchester United has lost a flag star who can support the team to reach the top of Europe for the next ten years!
After hanging up the phone call from Yang Fan, Ferguson picked up the newspaper again and looked at the photo of Yang Fan on it. I was stunned for a while.
"Whose phone. Early in the morning?" the wife came out of the kitchen, rubbing her hands.
"A 'bastard' kid who makes me angry. Ferguson said angrily, putting the newspaper down again and continuing to eat his breakfast.
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The Arabs took over and spent a lot of money, but Manchester City's marketing income was pitiful.
As soon as the 2008/2009 season ended, the Manchester City store in the heart of Manchester had already hung up promotional posters for a 20-pound drop in the shirt, and in early June, Manchester City's major stores and outlets went one step further, with a 20% discount on all items. But even so, compared with Haida's Old Trafford Manchester United store to release people in batches, the football 'fans' who were originally only 1/4 of Manchester City's Manchester City store could not pull the scene.
In the past, at the end of each month, Hayes, the person in charge of the Manchester City store, would have a headache, because the marketing income was really not considerable, and he was always embarrassed when he had internal meetings at the Manchester City club.
But at the moment, Hayes's office on the third floor of the store was too busy to turn around, and he had been on the phone since the morning, busy with business. At this moment, the person in charge didn't even have time to eat a bite of fast food. However, Hayes's face was 'excited'.
Looking down from the floor-to-ceiling windows on the third floor, there is still a long queue at the big 'door' of the store on the first floor, and according to visual inspection, there are at least 1,000 people in line, and there are more people coming to see this posture.
Will Manchester City's signing of Yang Fan be a 'deal' that will change the fate of this team? From the competitive level, it is still an unknown, after all, the player has just joined, but from a commercial point of view, it is definitely worth it, because on the first day of Yang Fan's arrival, Manchester City's new No. 9 shirt sold like crazy.
Manchester City's move to sign Yang Fan has been kept secret, so this has caused problems for their Manchester City store, and it was not until two days before the club announced that Yang Fan had officially joined them that they were told that Yang Fan was coming to Manchester City.
Manchester City's market development department' door, this is working overtime, overnight to prepare for the sale of Yang Fan's jerseys, I have to praise Hayes's ability to work, it only took one day, Manchester City has been in the major official stores to prepare the No. 9 jersey printed with the name of 'yang', just yesterday afternoon, after Yang Fan officially joined, physical stores and online official sales points, Yang Fan's jerseys have been sold at the same time.
According to the statistics of the staff, in the first hour after Yang Fan joined, more than 1,000 pieces of Yang Fan's No. 9 jersey were sold in physical stores, and the rush to buy was quite hot.
Not only that, after a day, Hayes just received a financial report, within 24 hours, Manchester City's physical stores sold more than 20,000 pieces of Yang Fan's jerseys, and on the Internet, Yang Fan's No. 9 jersey order sales also reached 30,000 pieces!
What a concept!
It's not just a record for the number of shirts sold in a single day for City's new signings. Even if you look around the Premier League as a whole, there has never been a single star who has sold so many shirts on his first day with a team, or even around the entire European football scene, there is no precedent like this.
Even Real Madrid, which is known for its market development, has not achieved such sales results. When Beckham joined Real Madrid, 8,000 jerseys were sold within 24 hours, and just over half a month ago, in the first 24 hours of Cristiano Ronaldo's joining Real Madrid, the Portuguese sold more than 30,000 jerseys, which set a record for the sales of jerseys for Real Madrid's new stars to join the team, but at this moment, even those numbers are dwarfed in front of Yang Fan.
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And the Manchester City store here Manchester City football 'fans' queued up overnight to buy Yang Fan's jersey, which also attracted the attention of the whole United Kingdom.
They were stunned when they learned through their own channels that Yang Fan's jersey sales had reached a record 50,000 units in the first 24 hours. Although in the long run, because Manchester City's influence and Real Madrid are incomparable, which makes Manchester City's market development have a lack of stamina, Yang Fan's jersey's hot sales momentum is bound to slowly decline after the initial madness, but the sales of 50,000 jerseys on the first day of joining still shocked everyone.
According to the calculations of the media, more than 50,000 jerseys with Yang Fan's name are also 40 pounds at the lowest price, which means that Manchester City's 'gross' income on the day of signing Yang Fan is more than 2 million pounds, although this is only a little more than one-seventieth of the 150 million pounds invested in J Ronaldo, but looking at the stars who can have such a gold-absorbing ability in the world, only Yang Fan can do it.
The sales of jerseys in just one day, just Yang Fan's jersey sales, are more than the sales of all goods in the previous Manchester City store in a month!
When Hayes reported the day's shirt sales to Manchester City FC CEO Gary Cook, the gentleman was completely stunned!2 million pounds, which may not be really anything for Manchester City with deep pockets now, but you must know that this is only the first day of shirt sales for Yang Fan, even considering the reasons why subsequent sales will decrease, but, over the course of a year, this sales are relatively objective.
In addition, from this incident, Gary Cook also saw something deeper, that is, Yang Fan's influence!
Previously, before Yang Fan joined Manchester City, Qatar invited Manchester City to play a commercial game, and the offer price was 500,000 pounds, and after Yang Fan joined, Qatar immediately raised the opening price to 2.5 million pounds.
The biggest reason why Qataris are willing to offer this price is naturally because Manchester City now has Yang Fan, and the Middle East football 'fans' also want to see the demeanor of the world's No. 1 star.
When chasing Yang Fan, to be honest, at first Manchester City first considered the competitive reasons, but now it seems that on a commercial level, Manchester City will also be very profitable.
This is the first value in football and the influence of football superstars!
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Seeing Yang Fan joining Manchester City and seeing the hot sales of Manchester City's No. 9 jersey, he was also happy with Mr. Nike Europe's Executive President.
Yang Fan finally joined Manchester City, although Manchester City is not a giant, this result is not so ideal, but it still makes Nike breathe a sigh of relief, after all, what they are most worried about is that Yang Fan will join Real Madrid sponsored by Adidas.
In addition, Manchester City's current shirt sponsor is Umbro, although not Nike. However, Umbro was acquired by Nike in 2008, and now Umbro is an independent brand of Nike, and it is also inseparable from Nike.
As a professional brand with a high reputation in the field of football, Umbro was acquired by Nike in 2008 and became a wholly-owned subsidiary of Nike. Umbro currently sponsors teams including England, Ireland, Norway, Sweden, Wales and Peru, as well as clubs such as Athletic Bilbao, Lille and Glasgow Wanderers.
Umbro is a traditional brand, focusing on the field of football, Nike and Adidas in the European and American markets and greatly compressed the market space of local brands, and at the same time, the latter in emerging countries has not yet opened up the market, can only be smaller and smaller, in 2008 Umbro is not very good, selling to Nike is a good choice. But Nike did not want to invest more in Umbro after taking over, what they wanted was to squeeze out all the residual value of the British local brand, and preempt Umbro's inherent market share, if it were not for the British antitrust law, in 2008, Nike would not have bought Umbro and kept the brand, but directly disappeared the Umbro brand into history.
Therefore, seeing that Yang Fan is now joining Manchester City, which is sponsored by Umbro, Nike is relieved on the one hand, and on the other hand, they have also begun to think about snatching Manchester City from the hands of their wholly-owned subsidiary and directly sponsoring Manchester City under the Nike brand.
If this was in the past, Nike would not have looked down on Manchester City, but now, after Yang Fan arrived at Manchester City, it was different.
Seeing the popularity of Yang Fan's jersey sales, some merchants who were originally hesitant about the commercial value of Yang Fan after joining Manchester City, a non-giant, team, also relieved themselves, and they also began to further contact Yang Fan's agent, hoping to invite Yang Fan to endorse their products.
Therefore, during this time, the busiest is Yang Fan's agent Michael Baker, Yang Fan is now the first value in football, and he has to move the commercial endorsement contract.
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Manchester, Manchester United, Carrington Training Base.
Manchester United manager David Moyes shook hands with a Brazilian named Adriano to welcome the Brazilian to the team.
In the end, Moyes decided to sign Adriano, and the Brazilian did not need to 'spend' Manchester United transfer fees to join, so the salary requirements were more, and in the end, Manchester United decided to give Adriano a weekly salary of 70,000 pounds. Converted into an adult salary, it is about 3.5 million pounds, although this salary is only about half of Yang Fan's previous work at Manchester United, but in fact, it can be regarded as a high-paid category of stars in the Premier League. Therefore, Adriano and his agent are still relatively satisfied.
Yang Fan's transfer, coupled with the departure of Tevez before, made Manchester United's successful attacking line last season completely lost, so Moyes has to focus all his attention and 'fine' on the introduction of strikers at this stage.
After signing Adriano, who vowed to "turn back" and "play well again", Moyes signed another free agent Owen!
That's right, it's Michael Owen!
Liverpool's former golden boy.
After Newcastle was relegated, Owen terminated the contract with Newcastle according to the binding terms of the contract, and then he became a free agent, as a former England golden boy, Owen did not lack the club that favored him, however, in the end he chose to join Manchester United, which still shocked many people, especially Liverpool's football 'fans', they could not accept it, in the eyes of some Liverpool football 'fans', the former golden boy turned to a century-old enemy, which is a betrayal of the Red Army.
Manchester United's official website announced the free signing of Adriano and Owen, two former famous 'goalscorers'.
If the news of these two signings had been five years ago, it would have been a sensational transfer news in the entire football world, and it would have made Manchester United fans cheer.
However, at this moment, the two people joined, did not make Manchester United football 'fans' happy, but caused a huge protest, after Yang Fan left, Manchester United, which has more than 200 million pounds, actually only introduced two free agents to enrich the forward line, which is really not satisfactory to Manchester United football 'fans'.
The most direct way for fans to protest is that the sale of Manchester United's match packages for the new season has suddenly become quite slow.
This is how the ball 'fans' express their protests.
Around the same time, Manchester City FC announced that the team's sales for the new season, the 2009/2010 season, were 'fantastic', with 35,421 tickets sold so far, a record in the club's history. Considering that Manchester City's City Stadium can accommodate just over 40,000 spectators, the Manchester City team's package ticket sales can really be said to be quite crazy.
"This is Yang Fan's influence, this is the market value of the world's most valuable star! What's even more terrifying is that this is just the beginning...... Joining a team like Manchester City has not made the Chinese star much less influential, but Manchester City is relying on Yang Fan and is attracting more and more attention......" said the BBC in an analysis of this specialty.