Chapter 30 The means are exhausted
Xu Hui proposed a solution.
In fact, in the original time and space, Zhang Yidou left Mango Channel, and it was Wang Han who took over the position of producer of this variety show.
He didn't do a bad job.
With a strong circle of friends and connections, Wang Han even invited Evergrande to record the whole of it, and Boss Ma also made a surprise appearance.
"Brother Han, let me tell you the truth, our company is really lacking a big man like Sister Bei who can afford the variety show department, I am busy making movies, Huang Wen is also in charge of film and television drama production, we are really busy..."
Xu Hui was complaining to Wang Han on the surface, but in fact, he expressed the position information to Zhang - you are here, you are the boss of the variety show department!
“… You said that you cooperated with Zhejiang Satellite TV on another variety show, what is it called?"
“…。 ”
"Is it Friday?"
"Hmm. ”
“… When the show airs, I'll think about it..."
"No, you can come to the office now to see the samples..."
Xu Hui hurriedly made a suggestion.
Don't blame him for being too enthusiastic, it's really Huang Wen who really can't bear it!
"Okay, I'll go to your company and see the dailies..."
Zhang Yibei nodded a little helplessly.
Wang Han looked at Xu Hui with a painful face, and the latter pretended not to see his line of sight...
……
As long as Zhang Yibei really went to BJ, Xu Hui was sure to stay with her.
It's really not good, you can let Huang Wen show her beautiful man's tricks!
I told Huang Wen about Zhang doubled, and the latter was so excited that he was about to cry...
Xu Hui hurriedly hung up the phone, casually sent Zhang Yibei's contact information to Huang Wen, and left the rest to Huang Wen.
During the publicity period, according to the 'regulations' of the scandalous couple, Xu Hui has always maintained an intimate relationship with Liu Sisi, and he does not shy away from the focus of the media at all.
No, after the end of the recording, Xu Hui took Liu Sisi to a famous spicy shrimp in Chang and Sha.
Xu Hui himself is not particularly spicy, so he doesn't eat much, unlike Sisi girl, who has a very bold posture and a pot in front of him!
It's eleven o'clock in the evening, and there are a lot of people eating supper, Xu Hui noticed that many people are taking pictures, but unfortunately there is no Weibo, otherwise the news of 'Xu Hui and Liu Sisi eating supper together' is estimated to have made headlines.
The girl obviously noticed that someone was taking pictures, and hurriedly changed from a bold posture to a reserved one.
"The heroine of the movie you said is Zhao Liying?"
“… Right. ”
Liu Sisi stared at the corner of the table, his eyes were a little confused, and he didn't know what he was thinking.
"Your image doesn't fit into that role, and besides, you can't play that feeling!"
Of course, Xu Hui knew what the girl thought.
The competition in the circle is fierce, and a good role can make people rise to the sky in one step.
Sisi has a good relationship with Zhao Liying, and the two have also worked together, knowing that she is a good actor.
But this can't dispel a trace of jealousy in the girl's heart.
Why let her play the heroine?
The face is so round, can it hold up the play?
"Li Ying has been running for three years, playing a lot of small roles, and her acting skills are not bad, this movie is tailor-made for her, which fits her image very well. Your image is not very suitable, and you have just finished playing the school flower, and it is not good for your personal image to challenge the role of vitriol now. ”
The actor's personal image has a lot to do with the character he portrays.
The most obvious example, Big Brother Cheng, has never played a bad guy in his life, and it is difficult to distinguish the character he created from himself.
In the same way, some actors who specialize in playing villains, it is difficult for the audience to distinguish them from real characters.
Xu Jingjiang is the best example, people obviously studied art and studied under him, but unfortunately, the impression left on people is too deep, and when I see him himself, I think of some indescribable pictures the most...
If Liu Sisi is really allowed to play Huang Xiaoxian, it is estimated that not only will she not be able to play it, but even the audience will be difficult to substitute for the role, and the audience will subconsciously think that this actor is rubbish.
For Liu Sisi, there is no harm but no benefit.
"Next time, if you have any questions to ask directly, I don't have the heart to guess!"
"Oh. ”
Liu Sisi glanced at Xu Hui, and then continued to eat.
Although I don't know if Xu Hui is telling the truth, Liu Sisi is still very satisfied that he can treat himself so patiently.
"Starting tomorrow, we're going to run a roadshow..."
"What is a roadshow?"
"It's like a concert tour, except that we're going to major cities to promote the film. ”
Immediately afterwards, Xu Hui said some precautions for the roadshow.
It's nothing more than paying more attention to personal safety and the like.
……
's propaganda routine follows Xu Hui's last movie, combining online with offline, stirring up scandals and eyeballs, brushing variety shows at 360 degrees, and then crazy roadshows.
In short, it is necessary to ensure that the general public who have the idea of watching the movie knows that Xu Hui has a movie called that will be released nationwide on April 30.
On the roadshow, Xu Hui worked very hard, and everywhere he went, he would sing it live, and sometimes he would sing two other songs along the way under the enthusiastic call of the audience.
Seriously, if it weren't for the identity of Sisi's sister, Xu Hui might have set a new record for the roadshow, even so, running all the top ten cities in the country in two weeks also made the girl see Xu Hui's madness about movies.
Well, to be precise, it should be crazy about the box office of the movie.
The effect is very significant, and it is barely done in first-tier cities, as long as anyone who has the idea of watching a movie knows that there is a movie called about to be released.
The second and third lines of propaganda can only use the most traditional methods such as posters.
Not only that, but the theme song of the movie created by Xu Hui also landed on QQ Music.
In two days, it only took two days to successfully squeeze out the 'Daoxiang' that was originally in the first place, and successfully won the top position.
Making music is not Xu Hui's purpose at all, what he wants is to use this style to promote the movie.
The MV of the song, Xu Hui is completely edited into clips according to the plot of the movie.
This also promoted the film to a certain extent.
Many people have a habit of listening to a good song, and they will subconsciously click to watch the MV.
Of course, this way of using songs to spread movies is by no means the first of Xu Hui's creation, and the most slippery ones are the Kuaizi brothers.
A divine comedy directly pushed the box office to 130 million!
It doesn't seem like much, but the cost is only more than 10 million...
By the way, Xu Hui shamelessly wrote a line of bold words on the last screen of the song MV: "In those years, the girl we chased together, on April 30, 2009, we will see you or leave!"
The means have been exhausted, and the public's movie-watching taste has been satisfied!
Finally, on April 29th, BJ China Film International Cinema City finally ushered in its premiere.