Cecil and Lyndon met face to face. Pen & Fun & Pavilion www.biquge.info

What are the odds that two Americans will meet in a canteen in a foreign country and happen to be competitors in the same industry.

Needless to say, both sides know each other's purpose.

Cecil watched Lyndon sit down across a table, smiled, and said defiantly, "Norton is a little slow to come." ”

"I've been in China for a few days, and, if I remember correctly, it seems that I asked Yang Rui to meet here. Lyndon sat down and asked without a smile, "Has New York University Press received Yang Rui's submission?" ”

Sersi shrugged, as if he didn't care to answer at all, and said, "New York University Press is more suitable for an author like Yang Rui." ”

"Because New York University Press books are more expensive?" Lyndon laughed disdainfully.

Sersi didn't understand the idiom of 50 steps and 100 steps, so he could only answer the attack directly, saying: "New York University Press is more efficient, has a wider coverage, and most importantly, we have the support of New York University, which can promote its books in the shortest time." ”

"Norton's national network is better. Lyndon pouted.

"Norton Press's channels are better than New York University Press's, maybe, but what about the joint channels of University Press?" said Sersi's expression was confident and proud.

Linden's eyelids jumped, and he said, "A book priced at hundreds of dollars is meaningless for multiple university presses to be combined." ”

In the U.S., pricing textbook publishing is a complicated matter. To put it simply, this can be seen as the root of capitalism, because the extreme commercialization of the educational publishing industry has led to the formation of a conventional rule in the educational publishing industry in the United States, and the rampant use of high-priced books.

This kind of high-priced book is not a high-priced book of 50 yuan or 100 yuan in the Chinese style, but a high-priced book that can easily cost 1,200 US dollars, and even dare to mark a price of 1,000 or even 2,000 US dollars.

Americans' money doesn't fall from the sky, if a textbook costs $1,000, there are really not many students who can afford it, and $100 is ridiculously expensive, and they can eat a Michelin meal or buy a good bottle of red wine.

In the middle of the high cost of higher education in the United States, textbooks really play a big role, think about the books for a semester can buy a second-hand car, and the book fee for four years can buy a brand new SUV, you can understand the burden, it is difficult for ordinary middle-class children to buy all the textbooks, let alone children from low-income families.

In the movie, the image of those beautiful women strolling around the campus with a few exquisite textbooks in their arms can be translated into the appearance of beautiful girls wandering around with a thick stack of cash.

As a result of the high price of textbooks, the number of textbooks sold is greatly reduced, and in the era when bestsellers in the United States often sell millions, textbooks that sell more than 500 often belong to the good ranks, and those that sell more than 1,000 are called bestsellers, and those that sell more than 2,000 copies are said to be hot......

As a result, the practice of photocopying textbooks is extremely common, and the sales of second-hand textbooks are several times the number of first-hand textbooks.

It is very common for students who graduate or go on to higher education to sell their high-priced books at a discount, and freshmen are forced to buy second-hand books, this process is infinitely looping, creating second-hand bookstores in universities all over the country in the United States.

And for the authors of the textbooks, usually the professors, this is not what they want to see. On the one hand, the purpose of their books and theories is to disseminate their doctrines more widely, which cannot be achieved by expensive textbooks, and on the other hand, the way to make money by publishing textbooks is no longer feasible.

No matter how high the price of a book is, the royalty of a professor rarely reaches 30%, even if it is calculated at 30%, the commission of a book that costs $200 is only $60, $6,000 for a hundred copies, and $30,000 for five hundred copies is a common data, but in reality, 20% or even 10% royalties are also common, and it is common to work hard for a few years to write a book, and the income is only three months' salary, and only a very small number of professors' books can be reprinted again and again to get more income.

However, compared with the tens of thousands of commercial publishing that started and sold millions, the direct profit from textbook publishing is very small.

On the contrary, it is the publishing houses that rely on the publication of textbooks to make money, and the bookstores associated with the publishing houses, which can make a lot of profits.

Companies like New York University Press, which are absolutely conservative and one of the most expensive publishers, don't have a price bureau in the United States, and no one cares whether a book is priced at $200 or $2,000.

This scheme actually concentrates profits on publishing houses, and scholars often lack the ability to pay a premium in order to publish books.

As long as it can be done, such things are happening not only in China, but also in the United States.

Of course, the profits of those textbooks that are reprinted all year round are still very lucrative, and the super bestsellers that are published once a year and have tens of thousands of copies each time are equivalent to millions of dollars of regular income for publishers, and most of the income can be directly included in the profits, which is very comfortable.

Sersi and Lyndon came at the same time, also for the cash cows.

The two did not speculate, attacked each other for a few words, and then stopped talking.

They didn't speak, but Dean Liu and the others became uneasy.

After hesitating, Dean Liu said: "I'd better go and say hello, don't Yang Rui haven't come yet, so I'll leave the foreigner angry." ”

"Let's go over together, it's one o'clock in a few minutes, send someone to find Yang Rui again, and ask him to come over quickly." ”

As soon as Professor Cai finished speaking, he saw Yang Rui come in through the side door on the other side of the cafeteria.

"It's finally here. Lu Yueping couldn't help but say: "Yang Rui is really, he doesn't care about his own affairs at all, Professor Cai, Yang Rui listens to you, you have to talk about him." ”

Professor Cai was speechless, he also felt that Yang Rui had come too late.

When meeting foreign friends, not to mention arriving an hour in advance, a quarter of an hour in advance is the minimum.

"Yang Rui, do you want to help. Professor Cai still decided to take the initiative to help Yang Rui. He was worried that Yang Rui was so ignorant of the situation that he was deceived by foreigners.

Naturally, Academician Cai also understands that foreign friends sometimes deceive people.

Yang Rui saw Professor Cai, smiled, and was about to speak, and then saw more professors hugging from behind.

Yang Rui was a little stunned.

Professor Cai raised his chin and gestured in the direction of the foreign friend, and Yang Rui almost understood.

"Yang Rui. ”

“ruiyang。 ”

Two foreign friends stood up at the same time.

"Sorry, we're late. Dean Liu apologized to the two Americans on behalf of Yang Rui, and the two of them hurriedly said you're welcome.

"Yang Rui is relatively young, and he may not be very thoughtful in doing things, please sit down, please take a seat, oops, I'm sorry, I should have invited you to a bigger place, but I didn't expect ......"

"Dean Liu, it's okay. A matter of a few words. Yang Rui was very casual.

Wang Yongdu couldn't help but hold Yang Rui and whispered in Chinese: "Why are you still grinning, how big is this, others can't compete for performance." ”

Publishing books in foreign publishing houses is indeed a great thing, as far as the 84-year-old Chinese, this kind of reputation is extremely valuable, even if a publishing house in the United States publishes hundreds of books a year, but it is very rare to have a Chinese publication.

Compared with honors, tens of thousands of dollars in remuneration that American professors may not look down on is also a lot of money.

The most obvious example is that when the policy of welfare housing was implemented, many professors, a family of four or five living in small bungalows, could not afford to pay the money when they only had a few thousand yuan to pay a good house or a big house, so that they could not get a house.

The professor who sells pancakes and the professor who sells tea eggs are all news in this era.

It is conceivable that if it is easy to publish books abroad, how can there be professors who are willing to sell tea eggs, or even feel that the income from selling tea eggs is high.

Even if it is a royalty of $1,000, it is very remarkable in this era, and at least there is no problem in buying a set of welfare housing and equipping it with household appliances.

However, in the 84-year university, no matter who you visit, there are only a handful of families that can complete the TV, refrigerator, and washing machine.

Wang Yong himself was also able to borrow the Coca-Cola quota to travel to the United States with his wife through Yang Rui's relationship, so he was also very concerned about Yang Rui's interests and hoped that he could seize this opportunity, for fear that American friends would have different opinions because of Yang Rui's attitude.

Yang Rui just chuckled, "Genomics" is a great book, such a theory, if no one sees it, or others can't see it, it doesn't matter, but since it has attracted publishers, it is not an American friend who put forward conditions.

……