Chapter 202 Last year today in this door
Benefiting from the driving effect of "The Legend of the Condor Heroes", the first half of September (the first issue in total) of "Shenzhou Martial Arts" was the first issue of the magazine, that is, 250,000 copies were distributed.
Judging from the 250,000 copies sold out in one day, there is still considerable room for improvement in the single issue of "Shenzhou Martial Arts". With the follow-up serialization of "The Condor Heroes", the "Condor Effect" has gradually formed, and it is worth looking forward to what kind of terrifying point it will reach in the future.
At the same time, the "Capital News - Martial Arts Edition" is not far behind, and the first half of September (the fifth issue in total) has been printed again by 30,000 copies, reaching 360,000 copies. It was also sold out within two days.
For a time, the domestic magazine and media circles shouted "the wolf is coming", and the two martial arts literary magazines in the south and the north were located in Guangdong and the capital, echoing each other from afar,-for-tat.
However, in fact, a careful comparison will find that although it is also a martial arts literary magazine, the column sections and content cores of the two are very different.
"Capital New Newspaper - Martial Arts Edition" puts forward the grand concept of "martial arts encyclopedia", and the goal is relatively broad, wanting to combine the strengths of magazines and books, and condense them into a trendy magazine model of "appreciating strange texts and analyzing good pictures".
The slogan is: to set unique themes, wonderful stories, clear structures, legendary characters, specific techniques, elegant and concise language, beautiful packaging, the legend, popularity, popularity and scarcity in one furnace.
In Deng Zheng's words at an internal meeting, this is called grabbing his eyebrows and mustaches, while sucking and eating. On the one hand, I still want to poof, poof,, how can there be such a good thing?!
The "Capital News-Martial Arts Edition" has a five-section model of one long story, two medium and two short stories per issue. It was also affectionately summarized by Deng Zheng as the "three long, two short, one life" mode.
In comparison, "Shenzhou Martial Arts" is much richer in sections. In addition to the main section of the long story "Amazing Long Talk". There are also various columns in different forms such as "Sword Qi Vertical", "Mystery Heroes", "Wolf Smoke and Beacon Fire", "Ambush on All Sides", "Martial Arts Fables" and so on. In addition, there are more than 30 new sections such as "Martial Arts Comic Strip" and "New Concept of Jianghu" that are being actively discussed and brewed as a reserve force to deal with the aesthetic fatigue that readers may have at any time......
The richness and freshness of the form does not mean that the direction of the content is chaotic and disorderly. On the contrary, the positioning of "Shenzhou Martial Arts" is simple and unified, that is, a hot-blooded fairy tale written for men, welcoming female readers, but not particularly for female readers for the time being.
Under the premise of this kind of positioning, various columns are presented regardless of the form. Its inner core revolves around and serves this.
This is also why "Shenzhou Martial Arts" has only been published in one issue, and it has done six relatively well-known advertisements for men's products, while the single subscription volume of "Capital News-Martial Arts Edition" has been on the top 20 of domestic literary digest journals and magazines, but so far there are only three advertisements, one of which still sells golden guns.
The feedback from readers also confirmed that the strategy of "simple and complex" formulated by Deng Zheng, Gu Weiyuan, and Li Haiyang is very effective.
After a few days of heated discussion about the wave of "The Legend of the Condor Heroes", the readers who bought the magazine "Shenzhou Martial Arts" came back to their senses and were pleasantly surprised to find that there were other very interesting sections in this magazine, such as several short and medium-length stories with a very personal style that Deng Zheng had personally selected and pointed out in "Sword Qi" and "Wolf Smoke and Beacon Fire". and the very interesting "martial arts fable" that makes people laugh and can't help laughing, and the suspicious and nervous "eight-sided ambush......
This made these readers, who were originally just coming for "The Condor Heroes" and Jin Liang, suddenly have an indescribable surprise.
It's like buying a couple's meal voucher online and enjoying the perfect meal at a restaurant. I was surprised to find that this couple's meal coupon can actually watch an IMAX blockbuster for free in addition to eating, not only that, but there are also popcorn and drinks that can be received for free before watching the film......
Time. Rave reviews.
Not only did the four words "Condor Heroes" rank first on the top list of literary hot searches for several consecutive days, and the comprehensive index exceeded the second place by a lot, but even the four words "Shenzhou Martial Arts" continued to rise and rank among the top on the top list of hot searches in periodicals and magazines. crushed the sworn enemy "Capital News - Martial Arts Edition".
In this case, the subscription phone of the editorial department of the magazine is about to be blown up. Gu and Li had to postpone the matters at hand, and actively ran to open quarterly, semi-annual and even annual booking channels.
Of course, Deng Zheng also received congratulatory calls from his family and friends, celebrating the good start of his new book, and praising him for his good writing in various tricks!
Even Fan Jia, who has always fished in troubled waters and pretended to be his fan, rarely admitted openly and honestly: "Mr. Deng, Mr. Jin, Danfeng Hero, say something, don't be angry." I followed the previous "Ping Trace" and "Shooting the Condor" blindly and flipped through them randomly, but this "The Condor Heroes" is definitely my dish, and I promise the leaders that I will read this masterpiece carefully, carefully and profoundly!"
In mid-September, the "Chinese Popular Literature Award", which was postponed by one month compared to previous years due to the organizer's problems, announced the nominations for each award of the year, and many people were puzzled that there was still no name of Jin Liang and "The Legend of the Condor Heroes".
However, this time, from the mainstream comment circle to ordinary netizens martial arts fans, the voice of doubt and disbelief is still quite large, because after all, the level of attainment and public popularity of "The Legend of the Condor Heroes" is shelved here, and the sales of the paperback version of the physical book have exceeded 16 million copies, which can be described as a standout and far ahead!
Such a work that can be called the most popular and popular work of the year, you are embarrassed not to give a single nomination for a literary award with the slogan of "selecting the most representative popular literary works of the times"?!
Where is the credibility of the judging criteria?!
Ye Cun was nominated for "Best Novelist of the Year", but no one was optimistic about him winning the award this time. Because everyone can see that his "Yuan Gully 2", as a sequel, is much worse than "Yuan Gully 1" in terms of literature and ideology, written in a hurry, and in some places, it is obviously too hasty and too violent.
But seeing this result, he finally breathed a sigh of relief after being worried for more than half a year, fortunately, he would not be directly slapped in the face by the surname Jin.
However, less than three days later, the biennial "China Literary Media Awards", which is more influential and authoritative, announced the list of nominees.
Jin Liang's name appeared prominently in the final eight-person shortlist of the extremely heavy "Biennial Popular Novelist".
And this time, in the entire list of nominees, there is no Ye Village. (To be continued......) R1292