At the beginning, Su Yi planned to sell Zhensheng Oil as a mid-range product.

Because he is ready to sell Zhensheng oil on a large scale, the more the quantity, the better, but it is difficult to sell high-end products.

If Zhen Sheng's oil is defined as a mid-range product and the price is on the mid-range side, then consumers are more likely to accept it, and the number of groups who can afford this price is very considerable, and the sales will be good.

However, if it is defined as a high-end product and sold at a high price, then there are fewer consumer groups who can afford it, and it will not lead to large-scale sales.

Only the cheaper the price, the larger the consumer group, and vice versa, the smaller the consumer group.

Under the guarantee of a certain profit, Su Yi wants the price to be as cheap as possible, try to pursue more quantity, small profits and quick turnover, as long as the sales volume is enough, the profit will definitely be more considerable, and for consumers, it is also more beneficial.

Therefore, his pricing of Zhen Zhen oil is more biased towards the middle and low prices, rather than the middle and high prices.

It's just that Su Yi felt that Liu Yueying's suggestion should have her reason in it, so he asked: "Why do you want to position Zhensheng Oil as a high-end product, can you tell me your opinion?"

"Actually, I don't want to sell Zhen Bio at a high price, because it won't be good for us to gain market share. After Liu Yueying said this, she continued: "However, Zhensheng oil is different, it cannot be compared with other products of the company, because its output is small, even if the price is low, there is no way to produce it on a large scale, rather than this, it is better to sell it at a high price, which is more beneficial to the company." ”

After listening to this explanation, Su Yi suddenly realized that he hadn't thought of this aspect before.

The production of Zhensheng oil is required to Zhensheng, and the yield of Zhensheng seems to be a lot, the annual output of one acre of Zhensheng trees has reached 6,000 kilograms, which is many times higher than ordinary peanuts.

But this seems to be a high yield, but in fact, it is not much.

This 1.5-liter barrel of Zhensheng oil requires 2 kilograms of Zhensheng, which means that one acre of Zhensheng trees can only produce 3,000 bottles of Zhensheng oil every year, which is really good.

In this way, even 10,000 acres of Zhensheng trees can only meet 30 million bottles of Zhensheng oil a year, which is indeed not much.

The company's other products are different, such as Zhentian chili sauce and catalpa powder, which are also condiments.

In the former, one kilogram of Zhentian pepper can produce 50 bottles, while in the latter, one kilogram of catalpa fruit can also produce 20 bottles. However, 2 kilograms of Zhensheng can only produce one bottle of Zhensheng oil.

In such a comparison, the output of Zhensheng is too small, and Zhensheng oil cannot be produced in large quantities like Zhentian chili sauce and catalpa powder.

Therefore, the particularity of this oil can only be sold in small quantities, unless the oil is mixed with other raw materials, such as peanuts, or soybeans, or other substitutes rise, it is possible to produce more oil, which can also be sold at a low price.

Su Yi knows that many brands of peanut oil on the market are not all squeezed from peanuts, and a lot of substitutes are added to them.

He believes that even if Zhen Sheng oil is added to the substitute for production, it will still be better and more fragrant than other edible oils, but it is certainly not as good as Zhen Sheng, which is completely squeezed from Zhen Sheng.

However, Su Yi didn't want to do such a thing to reduce costs, which would make him feel cheating, as if he was cheating consumers.

This oil can never be added as a substitute, it can only be squeezed out of all the oil, it must be authentic, and it must not be deceitful, which is his requirement for the oil

In this way, there is no way to produce this oil in large quantities, and the output must be controlled in a certain quantity.

Therefore, after listening to Liu Yueying's analysis, Su Yi also knew that she had been negligent before, and she didn't think of it so much, but now that she understands it, she feels that her words are very reasonable, and Zhensheng Oil should indeed be positioned as a high-end product.

"Then what do you think is the right price for Zhen Raw Oil?" asked Su Yi.

Liu Yueying thought for a moment and said: "After market research, I think that a barrel of 1.5 liters of Zhensheng oil is priced at 120 yuan, while the retail price is about 150 yuan. ”

Hearing this, Su Yi recalled the price of common edible oil on the market, this common peanut oil, the price of 1.5 liters is usually about 50 yuan, and the ex-factory price of Zhenyou tree is set at 120 yuan, and the retail price is 150 yuan, which is equivalent to between double and two times higher.

In this way, he feels that the price of Zhensheng oil is not too high, relatively speaking, this price is still acceptable to many people.

So, he continued to ask: "How high is the production cost of Zhensheng oil, and how much is the profit?"

"This 1.5-liter barrel of Zhensheng oil requires 2 kilograms of Zhensheng, and the internal procurement is 50 yuan, plus manpower, equipment, packaging and tax rates, etc., the total production cost is 70 yuan per barrel, and the profit of a barrel of Zhensheng oil is 50 yuan. Liu Yueying replied that she had already done the calculations in this regard, so she could answer it right away.

Su's Condiment Company produces Zhensheng oil, and the Zhensheng required is purchased from Su's Agricultural Company, and the purchase price of one kilogram of Zhensheng is 25 yuan, and two kilograms is 50 yuan.

Therefore, Su Yi knows that the fixed cost of a barrel of oil is 50 yuan, and if other costs are added, the average cost of a barrel of oil is 70 yuan, which is not too high, but it is still very reasonable, and the profit is 50 yuan a barrel, which is very considerable.

After thinking for a while, he felt that the price was very reasonable, and the profit margin was also very impressive, so he agreed: "The price of Zhensheng oil is according to the price you said." ”

"Okay, now the agricultural park has sent Zhensheng to the processing plant, and all the work has been prepared, and now the Zhensheng oil is officially produced, so I decided to start today, officially promote Zhensheng oil, and then directly launch it to the market. Liu Yueying continued.

Su Yi nodded and said, "Okay, just follow your plan, when will it be officially listed." ”

"If there is no accident, on the 16th of this month, I think it is very suitable to be put on the shelves, and the first release is in Lefei Supermarket, do you think there is a problem with this arrangement?" Liu Yueying finally asked.

Hearing this, Su Yi shook his head and said, "No problem, these things are arranged by you, and you have to do a good job in publicity." ”

"I know that the company's brand awareness is quite high now, and many consumers have identified this brand, so as long as consumers know the special features of Zhensheng Oil, there is no worry about no sales. Liu Yueying analyzed.

In this regard, Su Yi agrees very much, he has understood the charm of Zhensheng Oil, and naturally believes that Zhensheng Oil can conquer everyone's taste buds. (To be continued.) )