Li's father said: "This is the same as planting soybeans and corn in the field, seeing that corn makes money, soybeans began to plant corn in piles, and then the price of corn that year was ridiculously low, no matter how low it was, it couldn't be sold, and the price of soybeans was so expensive." Everyone saw that soybeans were expensive, and they ran to plant soybeans, and so on, and it was always the group of people who ran who suffered. ”

Li Zheng nodded and said: "That's true, Cui Zi, what you just said, the price of the Internet café is still maintained at two yuan, this is a good practice, you have to hold on, the price of the Internet fee must not be lowered again, even if the recharge is discounted, the price must not be reduced." No matter how bleak the business is, the Internet cafes must definitely be supported, and after some time, a large number of Internet cafes will not be able to open, and the government will begin to rectify them, and the business of the Internet cafes will be better again, and our Internet cafes will be able to recover to their previous situation sooner or later by virtue of their original advantages. ”

"Hmm. ”

After chatting about the Internet café for a while, Li Zhengyi asked his uncle how his Lin Ji Hotel was.

In fact, strictly speaking, it is no longer called Lin Ji Hotel, because I heard that Lin Ji Hotel has not opened again last time I came back, and it has been changed to sell braised pork, but the brand is still there.

Lin Yuantu said: "Now the shops are getting bigger and bigger, I have rented several shops connected to the roadside, and I have recruited more than 20 employees. Some customers always say that they have traveled thousands of miles to Qingyun District to buy, it is too far, and it would be nice if there were other places. I'm thinking about the plan you said before, and I'm thinking about finding a time to talk to you.

"You mean to start a company?" asked Li Zhengyi.

"It's one aspect. Lin Yuantu said, "Last time, you said something about doing business online, I also want to try it, but I don't know how to do it well, and there is also the matter of opening a branch." ”

"It's easy to open an online store, when I go back to Changshui, I will send a Taobao employee to help you, and then you can do what the other party says, nothing difficult." ”

Li's father used to roughly know what Li Zhengyi was doing on Taobao, but when he heard about it, he asked, "What should I do if I can still sell food on Taobao?"

Lin Yuantu understands this very well, explaining: "It can be sold, it won't be broken, and it can be vacuum-packed." ”

After speaking, he turned his head and asked Li Zhengyi again: "What about the branch?"

"How are you going to open a branch?" asked Li Zhengyi.

"I don't know, so I'm asking you. ”

“……”

Li Zhengyi is also blindsided, the things he used to say were all a hammer in the east and a stick in the west, and there was no plan, in fact, he didn't understand it very well, and he was fooling around with the knowledge that he didn't know much about in later generations.

After being silent for a long time, Li Zhengyi said: "Let's open a chain store." ”

Lin Yuantu said: "How do you get it?"

Li Zhengyi said: "There are two situations, depending on your personal strength, if you have money, make a lot of money, or you are willing to slowly develop city by city, you will use the direct chain to open a store, for example, you opened a braised meat shop in Qingyun District, and now you have money, go directly to Hongning District, Dongcheng District and other places to open a store, management personnel are directly recruited, and you will arrange and manage them in a unified manner, and the materials and supplies will be distributed in a unified manner." ”

"If you think it's so laborious, time-consuming, and money-consuming, then get a franchise, authorize others to use your products to open a store, and give you a franchise fee, the franchise store is responsible for its own profits and losses, and you are only responsible for supply. ”

"Which one is suitable?" Lin Yuantu's eyes lit up when he heard this, and he humbly asked his nephew.

"All right, each has its own pros and cons, no matter which method, you first have to set up a company and find a dedicated manager, otherwise you will not be able to do it alone. ”

Lin Yuantu sneered and said: "You are lifting me, I just don't understand how busy you are." If you're telling me all this now, I don't even know where to start. ”

Li Zhengyi said: "It doesn't matter, after you really set up the company, you just need to grasp your core formula, and the management is handed over to the full-time manager, and then you can take care of the finances yourself, basically there will be no big problems." By the way, there is one more important thing that must be done first. ”

"What's the matter?"

"Registered Trademark. ”

"Trademark?" Lin Yuantu was blindsided again.

Li Zheng nodded and said: "Yes, this is very important, you will definitely need a trademark when you set up a company to operate products in the future." If you open a chain store by yourself, once the product is popular, the brand will come out, and the red-eyed will definitely counterfeit you, if there is no trademark, you will not be able to protect your rights, because only a registered trademark can be protected by law. ”

"If you plan to open a franchise, then you need a trademark even more, for franchisees, they open a franchise store, the first thing to look at is your product trademark, only if you register a trademark, you will have credibility, people will be convinced of you, will give you a franchise fee, otherwise who knows if you are a liar, will you charge a franchise fee, and then run away directly. ”

Lin Yuantu asked: "Where is the registered trademark?"

"It should be the Industrial and Commercial Bureau, the details are not clear, if it is correct, there should be a trademark office in it, which is specifically responsible for the management of trademarks. Li Zhengyi himself doesn't understand this very well, so he is not very sure.

Speaking of this, Li Zhengyi stopped, looked at Lin Yuantu's bewildered expression, and said with a smile: "Don't worry, what I said is just to tell you how to do it, and I didn't say that you must do it yourself, to be honest, I can't get it if I want to, but it doesn't matter if you don't understand, after your company is established, find a reassuring professional manager, and then authorize the other party to help you handle it." ”

Lin Yuantu was right to think about it, so he didn't bother anymore.

On the one hand, it is really inconvenient to rent a house, anyway, there is a lot of money from selling braised meat now, and the house price is not expensive;

Lin Yuantu also took these circumstances into account, after all, in the Xiangning area, it is impossible for a family with a son to live in his daughter's house for a long time, and it is easy to be gossiped about.

Of course, whether it is Li's father or Li's mother, they don't care about this and won't say anything, but the old man takes this into account, and Lin Yuantu really feels that it is necessary, so he must respect the opinions of others.

The reason why Lin Yuantu talked to Li Zhengyi about these is that he knows that Zhuang Xiangqiu's father is in real estate, and through this relationship, he can not only get a high-quality house, but also maybe get a good preferential price.

"Well, I'll ask for you. ”

Li Zhengyi thought about it and didn't fully agree to Lin Yuantu, although this is his uncle, Zhuang Yongsheng is still just his girlfriend's father, and the relationship with his father-in-law is still far behind, and the matter is small, but he always has to worry about what others think.