Three major awards for Chinese films.

Golden Horse, Golden Rooster, Golden Statue.

Golden statue, Xu Hui will not participate in this life, the Golden Rooster selection is too strange, once every two years, such a cycle will inevitably lead to a serious lag in timeliness, "Huang Feihong" is registered...

Xu Hui was nominated for Best Director, and Wu Jing was also nominated for Best Actor.

However, this year's Golden Rooster is very high and low, if the memory is not wrong, the best director seems to be given to Chen Li, and the best feature film should be "Flying Sky"...

However, Xu Hui's chances are still very high.

After all, the influence of "Once Upon a Time" is there.

On October 22nd, Xu Hui is bound to go to An*Hui.

As for the Golden Horse Awards...

Forget it, this year will definitely be the world of "Saidek Bale" and "Sister Peach"!

……

Objectively speaking, "The Lion King" is already a miracle of Chinese films, or the "Once Upon a Time" series.

First of all, in terms of box office, the trilogy has a cumulative box office of up to 3 billion, which directly established the unrivaled status of Xu Hui's mainland commercial films.

Secondly, the influence, especially the overseas influence, has also created the most Chinese films.

"Transformers 3" was released worldwide, and most regions have ended the screening of "The Lion King", and so far, the overseas box office has reached 380 million US dollars, and North America has contributed nearly 160 million!

"Once Upon a Time" has grossed over $300 million worldwide;

"Men Should Be Self-Improvement" almost broke 500 million;

In "The Lion King", it won 560 million US dollars!

The best in the history of Chinese films!

Wu Jing has also become another kung fu superstar who has successfully entered Hollywood after his eldest brother Cheng and Li Lianjie.

As for Xu Hui, he personally received a lot of olive branches thrown by Hollywood, and the conditions offered were very exciting, with a basic salary of up to $5 million!

However, it is obviously impossible for Xu Hui to leave the mainland for North America.

Wu Jing had similar thoughts to him.

“… What's wrong with you?"

The next time I saw Wu Jing was on July 25th, this beard on his face was obviously much thinner, not at all like the sturdy man in "Once Upon a Time".

“… It's too much pressure!"

Wu Jing sat down and took a cup of tea handed by Xu Hui: "I used to be just an actor, but now I am not only an actor but also a director, but even worse, I am also in charge of screenwriting, how do you say I know what screenwriters are!"

He sighed: "Since I took over "The Wind of Kings", I haven't slept well!"

“… Slowly you get used to it, by the way, didn't Brother Zhizhong help you?"

"He's, he's no clue better than I am!"

Also, you are two actors, one martial arts instructor, and the investment in "The Wind of Kings" is 120 million, and anyone will be very cautious if this thing is changed.

Mess up this opening work, and the 'New Once Upon a Time' trilogy will have to come to an end...

"Don't put too much pressure on yourself, shoot according to the shots, the crew is all old people, and you don't know each other. ”

“… You say it lightly!"

Wu Jing couldn't help but roll his eyes.

"Come on, I'm sure you're okay!"

“… Why don't you come to the crew and give me a hand? I'm really not sure..."

"I have other things to do, Director Chen Kaige..."

"Searching, isn't it?

Wu Jing picked up the conversation, and then asked: "... I really don't understand you, you said that you are not short of money, you are not short of fame, why do you want to act in movies?"

“…”

Pao Hui was speechless.

It can't be said that it was because I didn't think about the rhythm at the time, and it was not a gentleman to dig a hole and not fill it!

……

"Searching" is Chen Kaige's movie with a good rating and reputation after "Farewell My Concubine".

That's right, it's making money!

"Fengyue", with a loss of about 30 million;

"Jing Ke Assassinates the King of Qin", investment: 70 million, mainland box office 2 million, global box office 10 million, loss of 66 million;

"Wuji", investment: 240 million, box office: 170 million, loss: 180 million;

"Mei Lanfang", investment: 50 million, box office: 100 million, loss: 16 million;

"Zhao's Orphan", investment: 80 million, box office: 180 million, loss: 20 million;

"Search", investment: 40 million, box office: 180 million, profit: 20 million;

Of course, these are only conclusions based on the mainland box office, and the overseas box office is not counted.

Chen Kaige has an old problem that is difficult to return, and it is also a common problem of his generation of mainland directors, that is, the education they received from the film school is to respect art films and despise Hollywood-style "industrial films", so even if they get a huge investment to make commercial blockbusters, they also use the thinking of making art films to make commercial films, and are obsessed with light and shadow lenses, but they don't know how to tell a story that is popular with the public and easy to accept.

However, "Search" is clearly an exception!

First of all, the story of this work is very strong, it is a story of a beautiful woman who was forced to die by a seating incident.

Chen Kaige also did not try to elevate "Search" to any philosophical aspect.

This is also the main reason why Xu Hui agreed to take this movie.

Of course, he also has expectations for Da Meiyuan!

It's a pity that Da Meiyuan was replaced by Yaya...

……

Although Brother Chen Kai has all kinds of losses, his reputation is here.

The three major directors in the mainland are indispensable.

Therefore, "Search" has received a lot of sponsorship before the start of filming, of which the most sponsored is of course Ning*bo City, because all the scenes of "Search" were filmed in Ning*bo.

There are too many shots about Ning Bo in the movie, Tianyi Square, Heyi Avenue, Westin Hotel, Ning Bo Art Museum...

It can be understood that "Search" is actually Ning Bo's promotional video.

On July 26, Xu Hui arrived at the crew by plane.

The person who picked up the plane was Du Hao, who was the publicity director of "Search".

Most of today's movies have already started their marketing routines in advance when they are still filming, and movies like "Search", as long as the actors are in place, the half-year cycle should be enough!

In fact, at the beginning, Brother Chen Kai was aiming at this year's Lunar New Year file, but in this year's Lunar New Year file, Zhang Yimou PK Xu Hui positively.

This overall situation has been decided, so it's better not to be too unlucky, so the release time was moved to next year.

After a brief chat, Du Hao is also a veteran who has been immersed in film marketing for more than ten years, and Xu Hui himself attaches great importance to film marketing.

In his opinion, bad movies need marketing, and good movies need marketing even more, always counting on tap water, how can there be so much?

What if the water goes out?

"What annoys me the most is Zhang Weipin, every time a movie is released, he will use that trick 'Don't cry after watching it, you come to me!' "Ambush on All Sides" is like this, "The Love of the Hawthorn Tree" is still this trick, I guess ah, when "Jinling Thirteen Hairpins" was released, he must still play this trick!"

"It's different now, in the era of self-media, film critics and big Vs have become the hardest hit areas of word-of-mouth marketing. The God of Wealth once directly broke on Weibo: 'When I praise a domestic movie is good, you don't have to believe it, because nine times out of ten it is human favor'"

"I never praise other people's movies!"

“… That's, you're Xu Hui!"

After chatting for a few words, the crew arrived.