I heard that Li Fanyu wants to develop MPV models, but it is still micro-faced, and the group actually does not support it. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info It took a year to change the positioning of "quasi-luxury" to "luxury". If you add a micro-model under Zhengxin now, the brand image that has been painstakingly managed will be in danger of collapsing in minutes.

Therefore, at the first internal discussion meeting held after the group's upgrade, whether it was Wang Meimei, who has always been the first to look forward to Li Fan's foolishness, or Huang Qi, who has always had his own independent ideas, or An Ning, who has a unique vision, all raised opposing attitudes.

Li Fanyu knew their thoughts, but in fact, he didn't mean to drag the model of Wuling Hongguang into Zhengxin's banner.

So in the face of everyone's doubts, he said his own well-thought-out solution.

Because it is jointly produced with 12 car companies, if the brand of Zhengxin is adopted, there will definitely be a lot of chaos in the specific operator.

In response to this situation, according to Li Fanyu's idea, a new brand is established. Set up an independent branch to manage and coordinate the production and deployment of these 12 car companies. In this way, it can not only ensure that there is a special agency responsible, but also maintain a certain degree of independence, so that Zhengxin Audi is not affected and conflicted by the model positioning.

There was no opinion on this proposal.

As long as it is not mixed into a brand, it is not impossible for a new brand to be repositioned. From the perspective of the group's future development and growth, the wider the range of Zhengxin's models, the more beneficial it is to the group.

That's a good thing.

But the question also arises, that is, what is the name of the new brand, what label is used, and where is the positioning.

Facing everyone's questions, Li Fanyu got up. The incompetent chairman of the board of directors has already embodied the coarse embodiment of the new brand on an A4 piece of paper when everyone was arguing just now;

The brand logo is a double-layered circle, and inside is the word "many" that seems a little too hard.

And the brand name is as simple and crude as the logo - Volkswagen!

When it comes to brand positioning, it is aimed at the low-end civilian market.

That's right, this is exactly the alien variant of the Volkswagen logo in the previous time and space, turning the letters in the circle upside down!

In other words, in the previous time and space, when those foreign car brands entered the Chinese market, their names were actually not good. Because the marketing department at that time required transliteration, many brands that sounded lofty later had a dirty name at the time.

For example, the famous BMW was called "Bayir" when it first entered China. The origin of the name is the transliteration of BMW's full name, Bavarian Machinery.

Mercedes-Benz was not called Mercedes-Benz at that time, but followed the Hong Kong translation name "Mercedes-Benz".

Later, because they wanted to develop the market, these foreigners also felt that their brand name was dirty. So I spent public relations money and found a famous translator to try to break the brand translation. Under Yan Fuxin's translation standards at that time, a large number of good names were taken up by these foreign car companies.

As a result, there is a magnificent BMW, a Mercedes-Benz that can make people feel dynamic when they hear the name, and a Volkswagen that makes people feel close to the people from the brand name.

Although this is market behavior, there is nothing wrong with it. But it's still a bit unpleasant for outsiders to take advantage of all the good names......

So in this time and space when the course of automobile history has been changed, Li Fanyu decided... Grab those names back!

And just like when Zhengxin Audi was established before, in the eyes of the Zhengxin executives in the conference room, the establishment of this brand is still the same hasty......

When everyone repeatedly looked at the "Zhong" symbol framed in the circle, the reaction was simply strong.

"Dong Li, what kind of car mark is this? It's too undignified......" This is Li Kai from the marketing department.

"Ahem...... Chairman, let's make sure the car logo can be so casual...... Do you know, until now, my children still ask me what the relationship between the four circles on my business card and the Olympics is...... "This is Liu An, the vice president of the Audi branch."

"Yes, Li Dong, can we make a tall sign this time..."This is Wang Meimei......

I rub the class!

Why is it casual? Why is it not tall!

You don't know what is going on in my heart!

Li Fanyu was a little angry, and pointed to the icon on the A4 paper with a signature pen and said: "Three people for the crowd!" On the one hand, this sign represents our faith, and the alliance with twelve car companies has the meaning of everyone collecting firewood and high flames. On the other hand, it means that the brand will be aimed at the low-end civilian market and is committed to developing and manufacturing models that can benefit the public. That's a lot of grounding!"

After his explanation, everyone thinks... The idea of this brand is kind of interesting.

In the eyes of the public, there is no problem with the brand name "Volkswagen". This implication is good, and if this new brand is aimed at the low-end market, it is very appropriate.

It's the people in this circle... If you really want to use it as a brand logo, you have to ask someone to beautify it......

Due to Li Fanyu's insistence, everyone also accepted this third brand of Zhengxin. After agreeing on the subsequent registration and establishment of a branch, they dispersed for implementation.

Li Fanyu doesn't care about these, and now the group has a perfect structure and sound administrative functions. He doesn't have to worry about specific things, he has his own person in charge of special things.

After leaving the company, he returned to the R&D center.

Because the United States is embarking on the research and development of the F150 diesel version and the two-door version, Li Fanyu put Xu Fufang and Wang Yu there this time to lead the research and development work of the presiding team.

In the current management of the R&D center, only Lao Zhang and Liu Qing are there. Hearing that Li Fanyu wanted to develop a micro-surface model, Lao Zhang and Liu Qing had completely different attitudes.

Lao Zhang, who has always liked to be cautious about R&D projects, is in favor of it this time.

In his opinion, Li Fanyu can start to develop and produce some models that can really benefit the people, so that he can be a Chinese entrepreneur in the automotive industry and live up to the so-called sense of mission of the industry.

Li Fan was foolish when he saw Lao Zhang, who looked pleased, and his heart kept twitching; it turned out that in the eyes of the teacher, he had been engaged in high-end models by himself before......

Heart congestion!

But Liu Qing was different, seeing that this time he actually wanted to lead the team to develop micro-noodles, his face immediately stepped down.

"I'm going to Brother Fan... I don't take this job, it's too much... Too..."

"It's too much!" Before he could finish complaining, Lao Zhang slapped him on the back of the head.

"If you want me to say that this is the right way! What are we Chinese car companies doing in cars? Isn't it just to revitalize China's automobile industry and let more Chinese people drive their own cars? Look at the cars we developed before, each one is more expensive than the other! The enterprises have made money, but it is the rich people who have benefited. What is this called? This is called detachment from the masses! I will follow up the whole process of research and development this time, and I can tell you, Qingzi, this time you have to give me 120,000 points of spirit and do a good job of this model!"

Liu Qing covered the back of her head and pursed her mouth, and shouted helplessly, "Follow the teacher's teachings......"

Hearing his words with obvious resistance, Lao Zhang was vigorous, raised his hand and slapped him again.