Chapter 246: The Enemy Is Too Fierce
Under Zhao Zhenghao's deliberate cultivation, his relationship with fans is much closer than that between ordinary celebrity fans.
However, when Zhao Zhenghao's fans are hard enough, Zhao Zhenghao, who does not accept commercial performances and does not participate in commercial activities unless necessary, it is not an exaggeration to describe the number of public appearances in a year.
In the past two years, he has crossed over to the film industry, and his performance has been even better, and during the release and promotion of the movie, he will intensively participate in some roadshow activities, providing fans with a lot of opportunities to meet idols.
However, after the promotion of the movie ended, Zhao Zhenghao habitually disappeared from the public eye, and fans wanted to see him in person again, but they didn't know what to wait for.
For people with lower fan levels, it doesn't matter too much, I can't see Zhao Zhenghao for a while, at most I will go under his scarf and complain.
For those die-hard fans, not seeing each other for a day is like seeing each other for three days, and seeing each other for three days is like a lifetime!
Knowing this, you can understand more about the dozen or so fans who waited for three days in Yaergou Primary School before they were lucky enough to meet Zhao Zhenghao.
Of course, these fans, during the Ya'ergou period, are not really waiting, but acting as volunteer volunteers of the "Music Teaching Program", although they may not be as proficient in music as professional volunteers, but they can also find another way, play games with the children, and tell a story.
After finally waiting for Zhao Zhenghao, in fact, it didn't bring too much trouble to Zhao Zhenghao, those fans who waited for three days didn't want much, and it was enough to be able to say a few words to Zhao Zhenghao in person and take a photo.
However, Zhao Zhenghao still sensed some hidden dangers from it, and decided to cancel the next destination in the original plan and no longer continue to condole.
I only met a dozen fans in Yaergou, which is easy to deal with, but if I encounter dozens or hundreds, or even more fans at the next destination, the situation will not be as easy to deal with as in Yaergou, and if you are not careful, you will form an uncontrollable situation.
Zhao Zhenghao's trip is to personally send some warmth to the children who receive the assistance of the "Music Teaching Program", and does not want to cause them an extra burden or bring them any unknown dangers.
Therefore, after the end of the trip to Yaergou Primary School, Zhao Zhenghao and Yu Yabin were completely lightweight, and began a carefree journey for the two, from Ningxia all the way to the west, it took ten days, all the way to stop and stop, and finally came to the foot of the Altai Mountains at the northern foot of the Tianshan Mountains, and saw the magnificent scenery here, before ending the whole trip.
At this time, it was already May 2016, and there were only ten days left before Zhao Zhenghao's third solo album was officially released.
Although the preliminary preparations are completely ready, and Wang Yulan and others are waiting to take care of them, there is no need for Zhao Zhenghao to bother much, and according to the pre-sale channel opened in advance, Zhao Zhenghao's new album basically has no possibility of failure.
Previously, on the exclusive online music platform - Penguin Music, Zhao Zhenghao's expectation index for this new album was as high as 50 million, that is to say, there were 50 million fans who expressed their intention to buy the sound source of this new album, and this number has set a new record.
And in the online store of "Zhenghao Studio", the number of fans who have already paid in full and ordered the CD version of this new album has also reached 5 million, setting a new record.
After the news of Zhao Zhenghao's relationship with the "Music Teaching Program" and the news that he will use 50% of his annual income to promote this public welfare activity was exposed, people's expectations for this new album have reached a new peak.
Idols are so powerful in public welfare, fans can't be cowardly, they can't help with big helps, and small favors are still within their reach.
A physical CD with a price tag of 99.99 dragon coins is affordable for the average person, let alone a music source with a price tag of only 19.99 dragon coins.
As of the day before the release of the new album, the number of reservations for its physical CDs has approached 10 million sets, and the number of pre-orders for music sources has exceeded 100 million, reaching 100 million and 8 million!
Of course, during the period when the pre-sales of Zhao Zhenghao's third solo album reached a record, it was not without envy, jealousy and hatred, and the focus of the accusation was placed on the price tag of physical CDs and music source albums.
In 2015, there were more than 5,000 albums of all kinds on the market, and if you count the online albums produced by online singers, this number can exceed 10,000!
With the advent of the mobile Internet era, the traditional physical CD market, was further eroded, in 2015, in the territory of the Dragon Kingdom, the total sales of physical CD, after entering the new century, fell below 100 million copies for the first time, on average, the physical CD sales of each new album, only less than 20,000 copies.
In fact, the 5,000 officially released albums of all kinds, minus the digital albums that did not release physical CDs in the first place, minus the mini albums with only three or five songs, and the number of regular studio albums, are less than 500.
Even the physical CD sales of these 500 regular studio albums are not even, two-thirds of the sales are divided by less than 20 albums, and the physical CD sales of these dozen albums are all millions, among which the highest sales are the new albums released by the veteran king Liu Runze after four years, and the total physical CD sales in 2015 are four million copies.
And Liu Runze's new album, which is highly respected by fans and highly praised by the industry, the price of the physical CD is only 68 dragon coins, not only can not be compared with the price of Zhao Zhenghao's third solo album as high as 99.99 yuan of dragon national coins, but it is even inferior to the price of 88 yuan of Zhao Zhenghao's first solo album.
Of course, Zhao Zhenghao's first solo album was released four years ago, and time has passed, and there is no comparison.
Now, when a veteran superstar like Liu Runze releases a new album, he will also release a physical CD at the same time, in fact, taking the opportunity to make money is no longer the biggest goal, it is more of a feeling.
From the last century when the new album was released and the physical CD sales were often tens of millions, anyone would have nostalgia for the grand occasion at that time, although they knew that in today's society, digital music sources have replaced physical CDs and become the mainstream of music distribution, but Liu Runze, who had enjoyed the glory of the year, still did not want to send the physical CD to the grave in person.
Liu Runze also created an astonishing record of 30 million sales of an album at the beginning, although the price of the album at that time was only 48 dragon coins, but the purchasing power of 48 dragon coins at that time was higher than the current 100 yuan.
In fact, Liu Runze's latest album is priced at 68 yuan, and only sells 4 million copies, which really doesn't make much money, after deducting various costs, there is more than 100 million at most, which is not as good as the revenue from the sales of the sound source of one of his hit singles.
It's not that he doesn't want to be like Zhao Zhenghao, setting a high price for the physical CD of the album and making more profits, but if the price is inflated, it will inevitably affect sales and make public data even more embarrassing.
As a veteran predecessor who has debuted for more than 20 years and has been prosperous for a long time, the physical CD of the new album that has devoted a lot of effort has only four platinum sales, which can no longer add luster to Liu Runze, and if the sales volume becomes only three platinum and two platinum because of the inflated pricing of the physical CD, it will be even more embarrassing!
For Liu Runze, whose total annual revenue easily exceeds one billion, more profits are no longer his primary goal, and more importantly, it is to maintain his current position and not overturn in the gutter.
Moreover, the price of Liu Runze's latest physical CD is 68 yuan, which is high enough compared to others, and many singers who only release physical CDs to fulfill a wish can be priced as low as 48 yuan, 38 yuan, or even 29.99 yuan.
In contrast, Zhao Zhenghao set a high price of 99.99 for his third solo album, which naturally led to a lot of gossip.
Coupled with the news that Zhao Zhenghao was going to donate half of his annual income to the "Music Teaching Program" and act as a community chest, many conspiracy theorists who couldn't see other people's good intentions spoke out, saying that Zhao Zhenghao set a high price for the new album in order to maximize his own interests and transfer his public welfare behavior to ordinary fans.
Zhao Zhenghao publicly donated half of his income, which means that every time his third solo album is sold, a certain percentage of the amount will be used for public welfare! At the same time, a certain percentage of the money will also fall into Zhao Zhenghao's pocket.
In the case of a certain proportion, it is natural that the higher the price, the more money will fall into Zhao Zhenghao's personal pocket! Although at the same time, there will be more funds that will be used for public welfare, but in the eyes of those people, this increase in the amount is not the credit of Zhao Zhenghao, but the squeezing of ordinary fans!
If it's just that the price of physical CDs is high, it doesn't matter, anyway, in the eyes of those people, even if it is Zhao Zhenghao's new album, the sales of physical CDs will not be high!
Liu Runze's new album physical CD has only achieved four platinum sales, Zhao Zhenghao is bigger than his international reputation, has more achievements, and has more fans, but in the eyes of those people, the physical CD sales of Zhao Zhenghao's third solo album can get five platinum, which is already the sky!
Although the sales volume is not much higher than Liu Runze, the pricing is higher than Liu Runze, and Zhao Zhenghao still makes a profit!
The most annoying thing for those people is that the digital album pricing of Zhao Zhenghao's third solo album is also much higher than the current general digital album pricing.
At present, it is more common to have a regular studio album composed of ten songs The price of digital sound sources is generally 6.66 yuan and 8.88 yuan, and the price of an old superstar like Liu Runze is 9.99 yuan, which is high enough, and those priced more than 10 yuan are all included in more songs.
Some albums with low song quality, in order to rush sales, will even negotiate with online music platforms to engage in a 5-yuan discount activity.
And the price of the digital sound source of Zhao Zhenghao's new album is as high as 19.99 yuan, which is twice as high as Liu Runze!
The pricing is twice as high as the general price, even if Zhao Zhenghao wants to donate half of it, it will not fall into his own pocket, it will not be much less, if the proportion of sharing with the online music platform is higher, the money that falls into Zhao Zhenghao's personal pocket will even increase a lot!
said that he did charity and public welfare, but as a result, the money that fell into his pocket was a lot, what is going on?
When those people were talking about cool things, they also had the mentality of sitting and waiting to see Zhao Zhenghao's jokes, hoping that fans would be frightened by the high pricing of Zhao Zhenghao's new album, which would lead to a sharp drop in sales!
But the truth has dealt a heavy blow to those people!
With such a high price, the pre-sale of the physical CD and digital music source of Zhao Zhenghao's new album is still surprisingly hot!
The physical CD priced at 99.99 has an unlimited pre-sale volume of nearly 10 million, and it is already a sure thing to become Zhao Zhenghao's second physical diamond record!
The digital music source priced at 19.99 has a pre-order volume of more than 100 million, which is Zhao Zhenghao's first digital music source album with sales exceeding 100 million!
Zhao Zhenghao's third solo album, without the true face yet to be revealed, has become the first album in the history of the Dragon Kingdom music industry to reach both physical and digital diamond records!
Moreover, in the Dragon Kingdom alone, Zhao Zhenghao's new album, the total sales of the physical and digital parts combined, have reached 3 billion!
Even after deducting taxes, costs, and the share of music platforms and distributors, what falls into the pocket of "Zhenghao Studio" is more than 2 billion!
With Zhao Zhenghao's current international momentum, the overseas sales of his new album will not be much worse than in the Dragon Kingdom, that is to say, it is conservatively estimated that this new album, relying on sales alone, can create a huge profit of no less than 4 billion Dragon Kingdom coins for the "Zhenghao Studio"!
If Zhao Zhenghao releases a new album in the future and starts his second world tour, the profits created by this album for "Zhenghao Studio" will double again to 8 billion!
That's 8 billion! Not 80 yuan! But there are so many zeros behind 8, it's enough for those who eat dead wages for half a day!
Even if half of it is donated to the Community Chest, it will not fall into Zhao Zhenghao's personal pocket, it will not be less than 3 billion!
The top 500 enterprises in the Dragon Country are counted from front to back, and the net profit can exceed 3 billion a year, and there are not many!
Zhao Zhenghao did this alone!
This heartbreaking reality makes those who desperately want to elevate themselves by stepping on Zhao Zhenghao feel desperate!
It's not that I don't work hard, it's completely that the enemy is too ferocious!
Let me do all kinds of tricks, people will not move, the name that should be won will still be obtained, and the benefits that should be obtained will be taken in the same way, how can people play with this?
Those fans too, why can't they recognize or see through Zhao Zhenghao's filthy deeds hidden behind his vanity appearance? What price is set for his albums, you can pay as much as you want! Is there no money to spend?
Those who claim to be "everyone in the world is drunk and I am sober", under the backdrop of Zhao Zhenghao's soaring figure, their figures seem so posthumous and independent!