Xu Hui didn't take Huabiao's defeat seriously at all.

This award is not far away from the audience, by the way, it is also far away from the filmmakers!

If it weren't for the 60th anniversary, do you think so many actors would have gone to the National Centre for the Performing Arts?

If you want to continue to hold any award, you must get the support of the audience, how can you have the support of the audience?

Credibility and authority.

When it comes to government power, it's all over!

Therefore, there has never been any top-notch film awards in China.

It doesn't matter if it's a golden rooster or a hundred flowers.

The Golden Rooster is a little better, at least there are not so many twists and turns, but every time the Golden Rooster Award is held, it really doesn't make people feel tall, but it is very similar to the award of township enterprises.

Even the red carpet was the same!

There is nothing wrong with the 2017 Golden Rooster Awards, Director Feng won the best director, Deng Chao won the actor, and Fan Bingbing won the actress, which is very good, but the place where it was held was

Let's not talk about being comparable to the Oscars, it's a little higher than the Changchun Film Festival, right?

……

After Huabiao, Wu Jing and Deng Chao returned to the crew.

According to the filming schedule, the next three weeks will be fight scenes, and Li Zhongzhi should be mainly responsible for it.

As for the action scenes, Li Zhongzhi had already discussed with Xu Hui in advance, and besides, with Lu Yang watching the scene, Xu Hui was not particularly worried.

The director who can shoot "Embroidered Spring Knife" well, of course, can also tell the excitement of the play.

On the afternoon of the 8th, Xu Hui met with the crew of "The Wind", and a group of people went to Shanghai.

The propaganda war for "The Wind" began.

Xu Hui watched the publicity plan of "The Wind" and was quite disappointed, this Nima is also called propaganda?

The publicity in the mainland is mainly in the form of press conferences, and Shanghai, Shudu, Lin'an, Yangcheng, Beijing, and five major cities have held "The Wind" meeting;

Then, a group of people participated in "Happy Camp";

Subway stations and bus stops put up posters related to "The Wind", and then they were gone...

It's a very conventional propaganda routine.

Well, that's how most movies came out three years ago!

According to Wang Zhonglei's words, we are going to take the word-of-mouth route this time.

It is true that the reputation of "The Wind" is not bad, and Douban, which has always been picky, gave a score of 8.0 points, almost ranking in the top ten of the mainland film word-of-mouth list.

The box office of "The Wind" is not bad, and it can even be described as a surprise, with a box office of 220 million, this box office result can definitely rank among the top ten at the annual box office in 2009!

However, in Xu Hui's view, this thing is far from giving full play to the box office potential of "The Wind" in the true sense.

From the perspective of schedule selection, "The Wind" was screened two weeks after the release of "The Great Cause of the Founding of the People's Republic", and it is said that it has completely avoided the edge of "The Great Cause of the Founding of the People's Republic", but unfortunately, in terms of film scheduling, "The Sound of the Wind" is still inferior to "The Great Cause of the Founding of the People's Republic"!

This thing can't be helped, people have an innate advantage.

However, the reputation of "The Great Cause of the Founding of the People's Republic" cannot be compared with "The Wind" at all.

The Huayi brothers didn't plan to struggle at all, after the release of "The Wind", there was no movement, as if they had completed the task by making the movie a release.

On January 23 last year, it was announced that the film and television drama "The Wind" was about to operate, and then there was a news in October, announcing that the box office of "The Wind" reached 220 million...

At this point, "Cyborg" really wants to throw off "The Wind" eighteen streets!

In terms of hard advertising alone, Huayi, which started in the advertising industry and has profitable investment resources, is still insufficient to cover the billboards at bus stations to the greatest extent, which is far lower than the number of posters in "Cyborg";

The cost of "The Wind" is 80 million, and the cost of publicity is only 10 million!

This Nima, a typical cart before the horse, the most important thing in the movie is, of course, the movie itself, but if you don't spend money on marketing, few people are really willing to go to the theater to watch the movie!

Especially the current Chinese films.

Not to mention anything else, with a production cost of 80 million, there should be a publicity plan of 40 million.

No, it seems that I am really determined to take the word-of-mouth route.

When did Huayi Brothers pay so much attention to the quality of movies?

Yes, the later the film is screened, the more you value the quality of the movie itself, and the more attractive the audience can be to the movie with a good reputation, but you should also put more advertisements before the screening, right?

The production cost of "Cyborg" is 35 million, and the publicity cost is 25 million!

First of all, in terms of publicity, Liu Zhenwei is willing to pay for it!

People dare to brag about the first sci-fi masterpiece in China, which is not inferior to the special effects of "Iron Man"!

Of course, it turns out that this thing is pure nonsense, but "Cyborg" did sell more than 50 million in the mainland.

Compared with last year's "Painted Skin", "The Wind" is obviously at a disadvantage in terms of marketing.

The most obvious Baidu search index, "Painted Skin" has broken 10,000 points a month before its release, and what about "The Wind"? It was released for almost two weeks, barely ranking second among the hottest movies, and the search index only exceeded 10,000!

To be honest, in terms of movie quality, "The Wind" can definitely beat "Painted Skin".

But "Painted Skin" won a box office score of more than 200 million...

In order not to break the record of "Painted Skin", Huayi took great pains...

By the way, what puzzled Xu Hui the most was the online publicity.

Huayi actually cooperated with the swishing fox!

Of the four major portals, Whoosh Fox is definitely the one at the bottom of the rankings!

From the perspective of the netizen rating and voting mechanism jointly owned by the five most representative websites, Zhalang, Whoosh Fox, Tencent, Time, and Douban, the number of votes on the representative of the portal - Zhalang reached 1550, and Whoosh Fox only 408 people...

Of course, "Painted Skin" chose Za Lang as a partner.

Compared with the same period of last year's "Painted Skin", the headlines on the homepage of Zalang Entertainment for 17 consecutive times began to be popular in September!

On the other hand, in "The Wind", although Zhang Chaoyang threw money regardless of the cost, it still had little effect...

Of course, Huayi itself is a little contradictory to the slag waves, and because of the unhappiness of the cooperation between "Rabe's Diary" and "Chasing Shadows", I have the right to talk about it. No one can remember what it was like, but who can have an eternal enemy?

Most crucially, word-of-mouth marketing is not done well.

There is no role in amplifying the word-of-mouth effect, Douban Time and other portals have very high ratings, and it is completely possible to do another promotion for the movie, such as "a new benchmark for Chinese commercial films", etc., instead of the current lukewarm state.

The film is so good, and I don't work hard, and I'm blind.

Speaking of this year's film market, except for Xu Hui's "Those Years", which was the protagonist once, the three most important PK battles were all China Film against Huayi:

"Rabe's Diary" vs. "Nanjing, Nanjing", "Chasing Shadows" vs. "Ouchi Secret Detective Greyhound" are all complete failures.

"The Wind" vs. "The Great Cause of the Founding of the People's Republic of China" is undoubtedly a complete defeat, but this time both sides have made money, and Huayi's reputation advantage is greater.

No matter what, Huayi, which is not listed, is not the opponent of China Film at all!

Old Xu Muyang said

There are two more chapters, I'll take a shower and come back and revise ...