The publicity work before the release of "Jinling Thirteen Hairpins" and "New Dragon Gate Inn" was too sufficient.

As long as you are slightly interested in movies, you know that these two movies are about to face off in the Lunar New Year, and many good audiences will also crown it with the decisive battle of the new king's coronation...

It seems that in the eyes of these people, Xu Hui can only officially ascend the throne as the king of the box office by defeating Zhang Yimou head-on!

Whether you want to admit it or not, when it comes to Chinese movies, the first director that comes to mind is Zhang Yimou!

No matter how much "The Thirteen Hairpins of Jinling" is attacked, no matter how erotic it is when it is promoted, many viewers still pay for it.

The same goes for cinemas!

On the second day of its release, that is, on December 16, "The Thirteen Hairpins of Jinling" won 40 million at the box office in a single day with 41% of the film schedule, setting a record for Zhang Yimou's film in a single day box office!

Of course, his biggest opponent, "New Dragon Gate Inn", easily won the box office of 72 million with 47% of the film schedule.

Public opinion is in an uproar...

……

"The Thirteen Hairpins of Jinling" and "New Dragon Gate Inn" both held special expert seminars before their releases.

That is, the film critics' promotion meeting, this kind of will appear on CCTV6 "China Film Report"...

This is something that can't be helped, the Chinese New Year file is such a fierce schedule, if you don't send red envelopes, there will be other production companies to send them, no matter how spicy these experts are, they have titles, Mr. Zhang Hong, Secretary of the Party Group of the China Film Association, and so on.

In fact, the seminar is a special praise session, after all, you get the money.

There are also ignorant people, such as "Country Love Story", as a result, Zeng Qingrui, a professor at Communication University, used too much force and seriously criticized Zhao Benshan, thinking that Zhao "was confused by the flowers and applause brought by the ratings, and was misled by some irresponsible remarks and unprincipled praise." Zhao Benshan was furious on the spot and retorted, "All experts eat mixed rice... It's about questioning to eat. ”

And then there was no then, Comrade Zeng Qingrui paid the price for his 'ignorance', and there was no similar seminar to invite him ...

Of course, one set of people in front of the people, one set in the back of the people is the inertia of the Chinese people!

When it comes to Xu Hui, many senior-level filmmakers privately like to use the sentence 'When there is no hero, make the vertical son famous!'

When it comes to his films, it is more 'too entertaining, and there is no sense of social responsibility as a director at all...', and then shook his head again and again, as if he felt that if Chinese films were tied to this person, it would definitely be the sadness of Chinese films!

The older generation of filmmakers, some experts and professors who specialize in Chinese films, are a group of people who look at directors and works from the perspective of the nation, the world, and film history.

In their mouths, Zhang Yimou was willing to degenerate and made commercial films, and on other occasions, they would also say, 'The future of Chinese films must pay attention to commercial films, and we can't let Hollywood completely occupy our market...'

Isn't that a contradiction!

No, there is a genius whose first work was touted by a lot of brick makers in the industry before it was released!

"This film has brought a new atmosphere to the movie screen in 2016, blowing a breath of fresh air, and this film has artistic life!"

Listening to this sounds like saying "Donkey Gets Water"?

No, it's praising a masterpiece that claims to have been sharpened for 12 years!

That's right, this movie is called "Pure Heart: Chasing Dreams in the Entertainment Industry"!

Let's hear what they have to say about "New Dragon Gate Inn".

The 3D concept is the wave that Avatar has brought to the world after its success. Of course I love Avatar, it's an amazing visual spectacle. But in China, 3D is still a passerby, involving all aspects, involving cinema projection terminal technology. Essentially, the director should still make a good story. ’

"New Dragon Gate Inn" is supported by high ticket prices in 3D and IMAX formats, and the average ticket price reaches 44 yuan!

This is also the main reason why "New Dragon Gate" has been able to maintain its absolute lead two days before its release!

From this point of view, improving the artistic and technical content of the film is the most powerful guarantee for improving the profit output capacity of a single film.

Why does it seem that 3D seems to hinder the development of Chinese films in the eyes of these screaming beasts?

The reason is very simple, they were not invited to the viewing party of "New Dragon Gate", and Huiwen Tianxia mainly targeted film critics...

More than ten years ago, we had Zhang Xianmin, a professor in the Department of Literature and Literature of Beijing Film, Zhang Ming, a professor in the Department of Directing of Beijing Film, Zhang Yaxuan, a film critic from Beijing Normal University, and Hao Rong, a teacher in the Department of Chinese Opera Performance... They are the Seven Gentlemen!

They are people who strive for the development of Chinese films and Chinese independent films, engage in academics in a solid manner, and even have the courage to survive and develop Chinese films.

In today's Chinese film industry, there is only such a group of screaming beasts on the platform.

……

Although "New Dragon Gate Inn" is ahead of its opponents at the box office, it is far behind "Thirteen Hairpins" in terms of topicality or media coverage.

After all, "Thirteen Hairpins" is too controversial.

A bunch of people are discussing on the Internet whether "Thirteen Hairpins" is a good movie, and there are too many of them to be a water army, rhythmic, and maliciously smeared!

Everyone is talking about Zhang Yimou, talking about the Nanjing Massacre, talking about the Oscars, talking about sex, talking about women, or how the plot of the movie is not logical. Analyzing this work from the perspective of a film alone, there is no...

This was the status quo of Chinese films in those years!

However, there are very few media drafts that mention "New Dragon Gate Inn", at most, 'the audience responded enthusiastically, and the box office hit a new high...'

There is really no way to do this, the box office of "October Siege" surpassed "Three Shots Surprise", but the topic is also far behind the latter.

In China, the films of great directors represent national integrity, and no matter how much you don't like it, you are eager to become internationally famous and earn back face for the Chinese people.

Although I don't want to admit it, Zhang Yimou's domestic and international influence still exceeds Xu Hui's...

Fortunately, at the box office, "New Dragon Gate" has always maintained an absolute lead!

On the 17th, the Shanghai publicity roadshow, while congratulating the box office of "New Dragon Gate", the reporter asked: "The story of "New Dragon Gate" is more like a pure river and lake, rather than the kind of work with historical thickness of "Huang Feihong", does it mean that there will be an adjustment in the direction of creation in the future?"

Well, this is a lot of doubts that "New Dragon Gate" has encountered, and many viewers say that Xu Hui's movie has changed, although it is still good-looking, but there is no place worth pondering...

“… I really haven't thought much about this, in fact, for so many years, I have been making movies very casually, and I don't have to have any purpose or win any awards. The most important thing is to tell a story well, and I think that if a director is too utilitarian and shoots a work with a certain purpose, this is very bad, and he will lose his judgment of the work to a large extent, and he will unconsciously bias towards the value orientation of the judges!"

Is this aimed at "The Thirteen Hairpins of Jinling"?

Regardless of whether he is or not, the reporters present have already figured out how to interpret it.

"Have you ever thought about making a historical film, like the Nanjing Massacre?"