In May, the opening of the festival marks the official start of summer in Cannes, a colourful time that flows from the screen to everyone who lives here.

Located in the south of France on the shores of the Mediterranean, this small city will be flocked to more than 100,000 people, including filmmakers, media professionals and tourists from all over the world.

With more than 20 square kilometres, the feast flows between the 7-kilometre Palm Beach and the Palais des Festivals with its 24 staircases!

Many filmmakers have won worldwide accolades since Cannes.

Martin Scorsese, Armano Olmi, Francis Coppola, Akira Kurosawa, Wong Kar-wai... A string of glittering names will appear on this list, and it is they who collectively make this temple of professionalism, and the more than 300 handprints on the Walk of Fame speak for themselves.

It's a pity that since the 80s of the last century, Hollywood has influenced the world, and the Oscars based on Hollywood have naturally risen.

Someone once said that if purely from an artistic point of view, the three major European film festivals are enough to crush the Oscars, but once from the perspective of entertainment, the world's films combined are not as good as Hollywood.

For modern people, art is not a must, but entertainment is!

In recent years, although Chinese films have not won any awards, the production and the older generation of HK stars alone are enough to obtain a lot of copyright income in the traditional Southeast Asian market.

For example, in "Confucius", if the investment of 120 million yuan is purely dependent on the domestic market, it is impossible to recover the cost.

However, the export copyright plus the box office share is certain, as for whether it can make a lot of money, it is not good.

……

"It's all done?"

"You can't imagine that more than half of the booths in Cannes this year are empty, the market is gradually languishing, and I heard that DVD sales in Russia, Spain and Brazil are almost stagnant, and even the auxiliary market for the TV industry is disappearing, so no one dares to take the risk..."

Chen Jingshen began to report work.

“… Are you sure?"

Pao Hui looked puzzled.

Whether it was in his previous life or in this life, this was his first time overseas, and he didn't know that abroad was really in dire straits...

“… Big brother, now in addition to our Chinese market is expanding, the world's film market is shrinking!"

When he said this, Chen Jingshen obviously had some pride on his face.

"And our movie..."

"Don't worry, I've sold 5 million copyrights!"

“… Is it a dollar?"

"Of course!"

Chen Jingshen glanced at Xu Hui and explained: "There are many small countries in Southeast Asia and Africa, and their local film industry is relatively weak, so they are more willing to spend a little money to buy Chinese movies, in fact, if your "Embroidered Spring Knife" is handed over to me to lead, I can also sell it at a similar price!"

Indeed, domestic films are in a recession, and compared with Hollywood blockbusters, they are more willing to hand over their attention to relatively large-investment Chinese-language films, and the buyout of the screening rights is not very expensive, and it is easy to obtain high profits!

“… Alright!"

It seems that there is a specialization in the art industry, and this sentence is true!

"In North America, I'm going to find an agency and split the account according to the box office, while in Europe, there are fewer Chinese in Northern Europe, and there may not be so many people interested in "Once Upon a Time"..."

"Do as you say, I'll listen to you!"

Cannon Hui has been convinced...

"Then you have a good rest, we have a drinking party tomorrow night, we must attend it then, I will help you introduce a few people..."

……

Today's Cannes Film Festival is not what it used to be, and the entire world's film industry has been shattered by Hollywood...

As president of the Cannes Film Festival, Jill Jacob began to make drastic reforms in the nineties of the last century, introducing Hollywood films.

Once this opening is made, commercial films will not hesitate to integrate into Cannes.

When commercial films come, the market will shift, and today Cannes is one of the largest film markets in the world.

Even one of these can be removed!

During the festival, huge posters can be seen everywhere.

Hollywood, which is commercially supreme, will not let go of any opportunity, and "The Expendables" and "Toy Story 3", two films that were not shortlisted for the competition unit of the Cannes Film Festival at all, also regard Cannes as the main publicity channel.

These people are also very good at conducting various activities such as premieres, exhibitions, retrospectives, and film company meet-and-greets...

There's always the illusion of being in Los Angeles...

The most exaggerated is "Iron Man 2", this film has erected a huge poster at the highest point of Cannes builder, which can be seen in every corner...

At times like these, would you still say that cinema is art?

As an aside: There are hundreds of film festivals around the world, and more are going to increase every year, but is the purpose of participating in film festivals really just to win awards? There are so many films that participate in film festivals, but only a few can really win awards? The most reasonable reason to participate in film festivals is to establish contacts or trade films! This is also the main reason why the Beijing Film Festival is attracting more and more people to participate...

……

The Chinese have money!

"Huang Feihong" cocktail party, the company directly spent 500,000 euros, and the whole party can be called a luxurious cocktail party!

Invited studios from all over the world, such as the local Lemon Film Company in France, the British Film Industry Company and See-Sa Company, the German Studio Babelsberg Company, and of course, a bunch of giants in the United States.

The list is almost four hundred!

Xu Hui was still thinking about whether it was too ostentatious, and Chen Jingshen only said one sentence: "Robin Hood" invited more than 800 people!'

Nima, they are all local tyrants!

It has been almost 10 years since China joined the WTO, and I already know the character of foreigners, and I probably know what kind of drinking parties they like.

There must be no leader lecture!

The welcome speech has been omitted, and we will get straight to the point!

The entire lobby of the hotel is contracted and arranged in the simplest buffet mode, with long tables on the left and several salons on the right, separated by beaded curtains.

There was light music playing at the scene, soothing and beautiful, and there were many people coming and going, but it was not crowded, it was orderly, and the waiters walked around the crowd with plates.

In the salon area, Xu Hui and Chen Jingshen were chatting with the person in charge of the Colombian company.

In other words, Columbia is probably the most popular company in the United States to deal with Chinese-language films.

Several of Zhang Yimou's films, Zhou Xingxing's "Kung Fu" and even Wang Xiaoshuai's "Seventeen-Year-Old Bicycle" have been handed over to them for distribution.

At the beginning, they also actively participated in the filming of Chinese films, for example, "Heroes of Heaven and Earth" was invested and produced by Columbia, but unfortunately, the loss was a mess...

"Xu, I don't understand a little bit, why after changing their faces, their figures are different?"

The one who spoke was Bill Burton, who was the boss in charge of procurement at Columbia Pictures, who had been involved in major film festivals all year round, and he also participated in the original "Kung Fu"...