For the ice and snow, Su Yi's expectations are high.

It can be said that Bing Tianxuedi's current goal is to surpass McDonald's and KFC in the number of stores.

However, surpassing McDonald's and KFC in the total number of stores in the ice and snow is only one of the goals, and it is also a stage that must be completed, but it is by no means the ultimate goal.

In Su Yi's view, there is no problem at all for the stores in the ice and snow to surpass McDonald's or KFC, and there is no difficulty.

After all, although there is still a certain gap between the number of stores in the ice and snow and KFC and McDonald's, this gap is not large, and there is still a lot of hope that it can be done.

Not to mention anything else, according to the current expansion rate of Ice and Snow, if you increase the rate of more than 300 a day, it may only take half a year to surpass KFC, and McDonald's is the same, which is a goal that will not take long to achieve, unless the ice and snow stop expanding and do not continue to add a large number of new stores rapidly, or McDonald's and KFC also begin to add a large number of stores.

However, both of these possibilities are very low and are basically impossible.

First of all, the performance of the ice and snow is very good, every time a store is opened, it will immediately achieve profitability, its profits are very objective, open so many stores, none of them are loss-making, and it has been proved that the products launched by the ice and snow are very popular, suitable for all ages, and market research also proves that the market is far from saturated, and there is a large market that can be opened.

It can be said that the ice and snow are now part of the category where you can make money as long as you open a store, and the more you open, the more you earn.

In such a situation, the ice and snow will not stop adding stores, and it is impossible to even slow down.

Even if the Ice and Snow will no longer increase the expansion speed, it will not reduce the expansion speed, at least it will maintain a comparable speed, and will not greatly reduce the expansion speed.

Because, Su Yi and Liu Yueying both believe that the total number of stores in the ice and snow, even if the number of stores is doubled, it is far from reaching market saturation.

Therefore, Ice and Snow will not stop its expansion plans, and will continue to expand at the current rate, and may even be faster.

There is no shortage of markets, products, funds, ice and snow, even if the total number of stores doubles, there is no problem at all, and the possibility of stopping the increase of stores is naturally very small, so small that it can be ignored.

As for whether it is possible for McDonald's and KFC to add a large number of new stores, this possibility cannot be said to be none, but this possibility is definitely not big, but very small.

Because McDonald's and KFC have developed to the present, it can basically be said that it is the limit, and it is difficult to take another step, although there are continue to add new stores, but the closed stores are not small, one plus one subtracts, even if the total number of stores increases, but it must be very slow.

Moreover, fast food restaurants like McDonald's and KFC are not everyone's favorite food, and a considerable number of people don't like such fast food, which means that the market is limited and quickly saturated.

The most important thing is that the market competition between McDonald's and KFC is very fierce, first of all, the two are rivals to each other, and other fast food companies are countless, just operating hamburgers and fries and other chain enterprises do not know how much, although the scale of hamburgers and KFC is large, but it does not mean that it is invincible, it is likely to be surpassed by other companies, even if it is still a giant in the industry, but it has almost developed to the limit, it is difficult to make a big difference, it can only be kept, and it is difficult to expand the scale, unless it is a population explosion, but even if there is such a possibility, it is not a short time to see, which is also of little use to McDonald's and KFC now.

The situation is different in the ice and snow, the market competition is very small, and it can almost be said that there are no rivals.

Of course, there are many ice cream parlors and juice parlors nowadays, and there are many opponents, but there is no way to compete with the ice and snow, or they do not have such capabilities.

In any case, the ice cream and juice products launched by Ice and Snow Land, as long as you taste it once, you will like it, and you will not like other similar products, which means that as long as there is a place with ice and snow, it will become the first choice of local consumers, as long as it can be bought, you will not buy other brands of ice cream and juice, it can be said that there are no competitors.

As long as there is a place where there is ice and snow, other ice cream shops or juice shops have only two options, one is to move out, and the other is to go out of business, otherwise, they can only continue to lose money until there is no money to support and then close down, there will be no other choice, because there will be no business at all.

Of course, Ice and Snow will not kill all these stores, and will propose to buy them first.

As long as the shopkeeper is willing to transfer, even if he can't make money, he can recover the cost, at least he can stop the loss to the greatest extent, but if he doesn't want to, he can only ask for more blessings, and he will not force anyone.

In such a situation, the icy market is, of course, much larger than McDonald's and KFC, and the upper limit is not at the same level.

It can be said that there is no problem with the total number of stores in the ice and snow exceeding KFC or McDonald's, at most it is only a matter of time.

Because of this, Su Yi thinks that the total number of stores in the ice and snow, surpassing either McDonald's or KFC, is just the goal of the current stage, and the ultimate goal is definitely not so simple.

The ultimate goal is not easy to say now, it depends on the actual situation, but the goal of the next stage has now been answered.

That is, to make the number of stores in the ice and snow exceed the number of stores of McDonald's and KFC combined, and more than the stores of the two companies combined, which is the goal of the next stage.

As for how feasible this goal is, Su Yi thinks it is very big, at least he thinks that it may only take two or three years to achieve this goal, and it can be completed in the ice and snow.

With the increase of stores in the ice and snow, its revenue and profit will inevitably increase together, and it will increase proportionally, which is an inevitable result.

Because, ice and snow is so popular, even people who don't like ice cream and juice are liked, and they eat at least one ice cream or a glass of juice every day, even if they are elderly, there are many who do this, which makes Bingtian have a very huge market, with an extremely considerable consumer group, and it is even possible to double the capacity and total revenue of this market, or even several times, and they all belong to the ice and snow.

In such a situation, how can the revenue and profits of the ice and snow not be higher and higher, this is the result of no doubt.