Zhou Qingyu knows that the fashion circle is such a place. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

All exposure, whether good or bad, positive or negative, will eventually be implemented on top of the individual's fame.

So in this circle, in order to attract attention, all kinds of people are born. It can be said that it is not unusual for there to be any kind of people.

There are those who specialize in selling strange and eye-catching eyeballs like Ray's Gaga, and there are those who specialize in selling butts like Kardashian, making themselves into an extreme complex, born only for lace news, and eventually becoming socialites.

Compared to that, any criticism and dissent at Fashion Week seems to be a normal thing in Zhou Qingyu.

In the face of such criticism, there are actually many ways to deal with it. If you have enough coffee seats, you can even go back directly.

But in view of Zhou Qingyu's current coffee position in the fashion circle and the brand strength of Xfan, in the face of a few criticisms from famous Italian designers, the best way is to endure the past.

After all, they may not be targeting. It's just that the design elements don't meet the aesthetics, and it's just casual talk.

In the face of such a situation, it will be ungenerous to go back, and it will also cause unnecessary trouble.

Moreover, in the fashion circle, it may not be a bad thing to be scolded by a big name from time to time.

After listening to Zhou Qingyu's persuasion, Li Fanyu calmed down.

To be honest, attending Fashion Week for the first time made him a little crooked.

In the automotive industry before, it was not said that it was a one-handed cover, but it was also a call for wind and rain. Coming to the fashion circle unexpectedly, he is still used to dealing with problems with his previous thinking. And completely forgot that in this circle, he is a layman.

And the friendship with Zhou Qingyu also made him raise his career status accordingly.

After all, Zhou Qingyu has only been a model for two years. For her role as a designer and founder/co-founder of a sub-brand, she is still a newcomer in the fashion world.

After Zhou Qingyu's persuasion, Li Fanyu decided to keep a low profile.

……

The opening ceremony of Fashion Week is over, and it is time to really start the fashion show. Each brand will use a special show to show its latest and hottest things according to the size of the coffee seat.

Many people understand that fashion week is for pretending, but this is not the case.

In the eyes of laymen and ordinary people, reading Book Village Week is like watching a stage play. But fashion week is really not born for entertainment, although now more and more entertainment circles are mixed into the fashion industry, so that it has a tendency to be partially entertaining.

And New York Fashion Week is different from Paris Fashion Week in that it is more realistic.

This was clear from the very beginning of the establishment of the United States during World War II, because Paris was affected by the war, and the clothing industry was unable to travel, so Elena Rimbaud, the American fashion leader at the time, took the opportunity to create a fashion media week in New York in 1943.

The aim is to provide designers with a unified time and space to showcase their work to the media and buyers.

Therefore, the fashion week catwalk, for insiders, is actually a large-scale luxury order fair, designers hope that their show can attract more media attention, but in fact, they ultimately want to get orders from buyers.

This is the truest side behind this glitzy show.

Li Fanyu's current identity determines his vision. While quietly watching various brands or famous designers take turns to attract the attention of the media, he has already used business thinking to see through the true meaning of this show.

Since it's all about business, there's not much to say.

He is willing to abide by the rules of the circle - as long as it does not interfere too much with his interests.

can put X Fan on the opening ceremony for ten minutes, and it is already Zhou Qingyu's supermodel identity has played a role. According to the normal process, X-Fan's show will not be held until the afternoon of the third day.

This time represents the current status of the brand Xfan in the fashion industry - neither too high nor too low.

And in fact, to a large extent, it can be ranked in this position, which is largely due to the cooperation with the watch master Genta, which has improved the coffee position of this self-brand and auto-derivative brand to a certain extent.

Because the brand Xfan essentially doesn't need to find any buyers and grab any orders, Zhou Qingyu's work is relatively light.

You only need to dress up the whole person beautifully, and sit in a conspicuous position on the catwalk with Li Fanyu to strive for exposure, so that the media has an exposure point, and everything is fine.

Of course, if people recognize the brand elements that she has done so much, it will be the most perfect.

But it's clear that things don't go as smoothly as expected.

I don't know what the reason is, it seems that those peers who whispered Zhou Qingyu have quite a deep prejudice about the brand X-fan;

VG chief designer Lugers said of X Fan in an interview: "The rigid and uninspired design elements, chaotic color matching and silhouette style that looks like the last century make this self-brand centered on China's richest man seem full of rustic flavor." ”

Essenmaker, Fashion Director of Piomu&BM, said in an interaction with his friend Martin Scorson, a well-known fashion critic: "Fashion is not the same as being associated with an expensive sports car, just like an unpolished diamond that has value but no beauty. All the elements that appeared in the opening ceremony were flaunting that this outfit was a good match for a sports car. Aside from the funny flaunting of wealth, there is no bright spot in my opinion. ”

Bounumo's Designer of the Year Mi Lige was even more blunt in an interview with the famous fashion magazine K&M: "Maybe it will sell well in China with the value of Zhengxin Automobile, but in my eyes, the Xfan brand is really not fundamentally different from those inferior Chinese third and fourth lines." ”

Even the famous suit designer, Versace's royal fashion master Saul James, also said when talking about several popular men's wear brands in this fashion week: "Fame is fame, Li Fanyu and Zhou Qingyu eyebrows at Fashion Week, can not hide the fact that this brand has no taste." Of course, Mr. Genta's watch still gave me a glimpse of the master's style. ”

In the fashion industry, there are many people with independent aesthetic vision. But consumers who pay attention to the fashion industry are mostly following suit.

With the ridicule and undisguised disdain of famous designers, Zhou Qingyu's originally comfortable face became more and more serious.

She already sensed that this was not a normal, public opinion trend that should be.

For this annual fashion event, which has a considerable reputation in the world, the domestic media will naturally not let go of any topic. In particular, Zhengxin's first foray into a fashion brand has made them pay special attention.

When these remarks were transmitted back to China through various channels, there was a heated discussion on the Internet. The enthusiasm of many people who pay attention to X Fan or Zhengxin is changing its flavor with the singing and decay of one master after another.

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