"Infernal Affairs" won by winning the nomination at the 32nd Yangcheng International Film Festival (Golden Sheep Award), and after more than 20 days of release, there was another wave of contrarian growth at the box office, and the cumulative box office successfully broke the threshold of 7 billion, and the 8 billion mark is already within reach, and the single-film box office record in the history of Dragon Kingdom films is no longer out of reach.

What sets off the scenery of "Infernal Affairs" is the embarrassment of "Never Compromise".

"Never Compromise", which was originally postponed in order to avoid the same type of "Infernal Affairs", encountered the contrarian growth of the box office of "Infernal Affairs" in the second week of its release, and originally wanted to take advantage of the unpopular schedule in late October and November to create a dominant situation, and then push the box office up through publicity and hype, but as a result, a basin of cold water was poured on the head.

Although "Never Compromise" is a new film cooperated by the great director Jiang Wenchao and the "king of action movies" Min Peng, the quality of the film is not good, the story is thin and cliché, and it is all supported by Min Peng's fist-to-flesh action scenes, the critic's score is only 6.9 points, and the audience score is only 7.2 points, which can only be regarded as decent.

and the story is wonderful, the interpretation is exquisite, and the word "classic" has been booked "Infernal Affairs", which is not at the same level.

In the second week of its release, the box office trend of "Never Compromise" was not as expected, the single-day box office of the five days on weekdays was only a little over 100 million, and the cumulative box office of the two days on the weekend barely exceeded 300 million, and the single-week box office was more than 800 million, which is far from the expected 1.5 billion!

The box office performance of the newly released film is not as good as the one that has been released for more than 20 days, which has hit the reputation of "Never Compromise" again.

In the third week of its release, the single-day box office of "Never Compromise" on weekdays fell below the 100 million mark, only about 80 million, and it only returned to more than 100 million yuan on the weekend, and the single-week box office only reported 600 million, and the cumulative box office was only 1.8 billion, and the box office goal of 3 billion was unlikely to be achieved.

In the sixth week of "Infernal Affairs", after the box office grew against the trend last week, it fell back to the normal range, and the single-day box office on weekdays also fell below the 100 million yuan level, and only Saturday exceeded 100 million on Saturday on the weekend, and only more than 90 million on Sunday.

Even so, its single-week box office has accumulated another 600 million, and the cumulative box office has successfully exceeded the 8 billion mark, reaching 8.3 billion, which is only 20 million short of breaking the single-film box office record in the history of Dragon Kingdom films.

Therefore, although this week's single-week box office champion is "Never Compromise", the attention inside and outside the circle is focused on "Infernal Affairs", and "Never Compromise" has once again become a foil.

Breaking records has been the main theme of the Dragon Country film market in the past ten years, not only the annual box office, but also the record high, and the single film box office has also been repeatedly refreshed.

Ten years ago, the box office record for a single film in the history of Dragon Kingdom was only 1.2 billion, but the next year it almost doubled to 2.3 billion, breaking the 2 billion mark, and the next year it made another breakthrough to 3.3 billion.

2010 is a memorable year, in this year, in the history of Dragon Kingdom films, the total annual box office exceeded 100 billion for the first time, and the single film box office also released a big satellite, directly skipping the level of 4 billion and 5 billion, all the way to 6.1 billion!

This record did not last long, and in the following years, it was broken again in a row, until 2014, when the record was raised to 8.3 billion, and it was only two years off.

In 2010, when the total annual box office of Dragon Kingdom films exceeded 100 billion yuan and the box office of a single film exceeded 6 billion, the industry was jubilant, believing that at most five years, the market size of Dragon Kingdom films would double again to 200 billion, and the box office of a single film would also exceed 10 billion!

However, the subsequent development did not meet expectations, and the total annual box office in 2015 was only 160 billion, far from 200 billion, and the box office record of a single film was only 8.3 billion.

However, after the rapid development of the first decade of the 21st century, the Dragon Kingdom film market has entered the second decade, although the growth rate has slowed down, but the upward trend has not stopped.

More importantly, the development of the market has become more mature, and investors and industry insiders have gradually calmed down and realized that only really good movies can create a good box office, and the needs of fans have been fully respected.

A few years ago, a random grass stage team, spending tens of millions, shoddy production of a bad movie, and spending tens of millions of dollars to vigorously promote it, can deceive more than 10 or 2 billion box office, but now it is impossible to happen again.

The combination of big directors and big stars is no longer invincible, "Never Compromise" is a combination of big directors and big stars, but it is because it is not very good at storytelling, which leads to poor box office performance.

When encountering the phenomenal "Infernal Affairs", it is only a trigger, not a decisive factor.

"The Legend of the Gods" and "Castle in the Sky" were released at the same time as "Infernal Affairs", and the box office has not both exceeded 4 billion.

Of course, the final box office of "The Legend of the Gods" and "Castle in the Sky" was also in the head-to-head with "Infernal Affairs", and they were not lightly damaged, and they failed to exceed 5 billion.

On the first day of the seventh week of the release of "Infernal Affairs", that is, on November 6, a new single film box office in the history of Dragon Kingdom films was born.

The single-day box office of "Infernal Affairs" on this day dropped to only 50 million, but the cumulative box office still reached 8.36 billion, exceeding the original record of 8.33 billion, becoming the new single-film box office champion in the history of Dragon Kingdom films!

After completing this historic achievement, "Infernal Affairs" persisted in theaters across the country for another three weeks, and it was not until November 26 that it was fully drawn.

In the past three weeks, "Infernal Affairs" has accumulated more than 500 million box office, and the final box office has reached 8.8 billion!

A very auspicious number.

"Never Compromise", which was painted at the same time, had a final box office of 2.6 billion, which was not bad, although it was not as good as expected, but the shooting cost of 600 million announced to the outside world was successfully recovered.

Zhao Zhenghao's publicity work has ended in the sixth week of the release of "Infernal Affairs".

During this month's publicity period, Zhao Zhenghao's footprints have spread across four continents, more than a dozen countries, and more than 20 cities, and the flight mileage has increased by 50,000 or 60,000, not counting the mileage of high-speed rail and automobiles.

During this period, not to mention taking the time to go back to the capital to meet Yu Yabin and Diandian, even the daily video time cannot be guaranteed.

I feel that I am even more tired than when I promoted "A Chinese Ghost Story" before, when the roadshow and the concert collided!

In fact, the itinerary is not as much as it was then, but now Zhao Zhenghao is no longer alone, there is not only one more wife by his side, but also a little princess who is still in infancy, and the psychological level is completely different from three years ago.