Chapter Seventy-Two: The Great Loss of the Year

June 18, Shanghai, Shanghai Film International Cinema.

The premiere ceremony of the movie "Spy on the Sea" is being held here.

This movie is a long-awaited work for many people, and the reason why many domestic films escaped from the June schedule is because of this film.

With an investment of 50 million US dollars, the director is Mikael Haverstrom, who has directed "Jedi Dragon" and "1408 Phantom Murder", although he is not a first-line Hollywood director, but at least he has works to prove himself, and he definitely belongs to mature Hollywood directors.

"Spy Sea" is known as a Chinese spy war masterpiece!

Just by looking at the cast, you can know how powerful this movie is, starring John Cusack, Zhou Runfa, Gong Li, Ken Watanabe, Rinko Kikuchi, David Morse, it simply brings together elite-level actors from China, the United States and Japan!

When it was promoted in China, the title was also "Zhou Runfa returned to Shanghai Tang"!

The investment is too big, even if it is directed by Mikael Haverstrom, even if there are so many popular movie stars to join, the domestic market capacity is really limited, and it takes at least 800 million box office to recover the cost at the box office alone!

Can this thing sell for 800 million?

The producers, Huayi Brothers and Weinstein Pictures, are not very optimistic.

Although Harvey is not a good person, his vision does not say that the movies that have been operated by him will either have a good reputation or a box office hit.

He couldn't watch this "Spy Sea" and strongly demanded that it be re-edited.

This delayed the release of the film for several months.

Domestically, Huayi Brothers is also afraid that the box office will not look good, so they have to make a lot of noise!

Strive for the results of the first week of release, it must be good-looking!

The scale of the ceremony is obviously much grander than that of "Once Upon a Time", with the guests, invited media and even the audience full of expectations more lively than the premiere of "Once Upon a Time".

Xu Hui originally didn't want to join in the excitement, but he couldn't resist Huayi's kind invitation and agreed to attend the premiere.

……

"You check it for me and see if there's anything wrong with my makeup!"

In the business car, Sisi pouted and looked in the mirror, reached out and touched Xu Hui, and asked.

Xu Hui shook his head a little helplessly: "You've checked it several times, no problem, you're already very beautiful!

"To put it mildly, my idol is also there!"

Sisi rolled her eyes.

"Who are your idols?"

"Teacher Gong Li, I've always liked her performance!"

“…”

The car stopped, and Xu Hui got out of the car first.

A large number of fans and media have gathered outside the door, it was messy and noisy, but the moment Xu Hui got out of the car, he could clearly feel that the decibel had risen several levels.

The king of popularity, not less than that year!

Pulling the car door, Xu Hui stretched out his hand, and Sisi, who was wearing a white dress, walked out of the back seat with his hand.

Fans are going crazy!

"Those Years" CP reappears in the rivers and lakes!

The security staff was nervous to death, for fear that crazy fans would rush in.

Xu Hui took Sisi's right hand, and the two walked on the red carpet at the same time.

The scene is going crazy!

A group of fans frantically called the names of Xu Hui and Liu Sisi.

The media is also excited, and the shutter keeps pressing...

In the past month, Xu Hui's topicality, popularity and influence have definitely ranked first in the entertainment industry.

Don't forget, "Once Upon a Time" hasn't been released yet.

Although the single-day box office has fallen to the level of only a few million, there are even more pirated copies...

"Xu Hui, how did you meet Sisi, have you always been in touch?"

"Xu Hui, this time I participated in the premiere of "Spy Sea" with Sisi, does it mean that you have a public relationship?"

In the media interview area, a bunch of reporters waved the microphone in their hands and began to ask questions.

"I went to Shanghai yesterday to invite Sisi to participate in a movie produced by our company, and I happened to participate in the premiere of "Spy Sea" today, and Sisi is a fan of Mr. Gong Li, so let's come together!"

Nima, is that simple?

"Director Xu, look here! "Huang Feihong" has broken 700 million at the box office, and is facing a downgrade, at this time "Spy Sea" is released, will you feel pressure? Immediately facing a head-to-head battle with "Spy Sea", how do you think you will win or lose?"

"Sisi, why didn't you join Huiwen World when you left Tang Ren?"

All kinds of questions, some of which are even very strange, actually asked him, 'Director Xu, how much do you think the box office of "Spy Sea" will be...', oh my God, how does he know?

Even if he knew, he couldn't tell the truth - "Spy on the Sea", the top three loss-making movies in the history of Chinese films!

Xu Hui and Sisi stood in the interview area for two minutes, keeping a smile on their faces, and then entered the venue.

……

Wang Zhonglei, who was interviewed by the host, solemnly said that "Spy Sea" opened at the same time around the world, and he was confident that the cost of 50 million US dollars would be recovered through the box office!

"Spy Sea" is a Sino-US co-production, well, after Huayi was listed, he was so big-minded that he actually played English works.

It is said that in this movie, the actor's salary alone is as high as 30 million US dollars!

In comparison, Xu Hui's "Once Upon a Time" spent less than 30 million yuan on actors.

Today's domestic directors and film and television companies are the most daring directors who dare to use new actors to play the leading roles in commercial films!

In fact, when "Huang Feihong" was announced, many media were speculating about why Xu Hui didn't find Zhen Bullet to play the leading role...

After all, compared to Zhen Bullet, Wu Jing's fame is not too high...

There is no doubt that "Spy on the Sea" is regarded as a movie that can surpass "Once Upon a Time" in one fell swoop and win the box office champion.

When the host didn't kindly mention the dazzling box office results of "Huang Feihong", Wang Zhonglei waved his hand and said, "Our goal has never been domestic, of course, I hope that the domestic box office of "Spy Sea" can surpass "Avatar"...'

People didn't take "Once Upon a Time" seriously at all!

The reality is very skinny, this film that was 'pinned on high hopes' by Huayi, in addition to winning 12 million box office on the day of the premiere, beating "Huang Feihong", which has been released for almost a month, and then the single-day box office fell off a cliff, and the box office on Saturday only reported 8 million, and on Sunday, 6 million - directly overtaken by "Huang Feihong", which has been in theaters for 30 days, the latter got the key to postpone the screening...

"Spy on the Sea" 26 million in the first weekend!

For a drama with an investment of $50 million, such a box office result is definitely a huge loss!

In terms of word-of-mouth, it is also a decline:

"It's embarrassing, after watching it, I didn't know that this movie had anything to do with spy wars..."

"Hey, Lao Mei tells the main theme of China, and the producer is a genius of Zhen Nima!"

"What do a bunch of people do, how can they shoot such a good subject so badly?"

One-sided bad reviews...

The final result, we already know, the mainland box office of "Spy Sea" is close to 46 million, the global box office is 9.19 million US dollars, and the investment of 50 million US dollars has been completely lost...

Huge loss of the year!

In those years, no, it should be said that since the birth of co-productions, there have been no works with good word-of-mouth and box office, most of them have poor word-of-mouth, and the box office is even worse.

However, a work like "Spy Sea", which directly lost more than $40 million, is not much.

As for Wang Zhonglei's boast of 'our goal is 'Avatar', it has become a popular search term on Weibo...

At this time, Xu Hui had already left the mainland and went to Hong Kong!