Chapter 246: Stars are hard to do

A noisy season is over, but this does not mean that Zhang Shujie and Li Mu will have an easy holiday, Feng Kai confirmed the advertising contract for them. Pen @ fun @ pavilion wWw. biqUgE。 info However, Feng Kai didn't look for too much for them, and only chose two out of many contracts, the biggest reason was that Feng Kai didn't want the two young children to get into it, and there was another reason, that is, Feng Kai was too busy!

He is not only busy for these two people, but also Zhao Wenkang, Ma Junqiang and Yan Tao, he also sent the advertising contract to the four people. He didn't set a commercial contract for Xu Ziyi for the time being, the reason is very simple, Xu Ziyi has only been a professional player for a year, and he can't play the main force in the team, Feng Kai wants him to stabilize his position first and then consider the matter of commercial contracts, just like Zhang Shujie and Li Mu did, before they became the absolute main force, they played football wholeheartedly, and didn't think about taking over advertisements.

However, there are other things about Xu Ziyi that Feng Kai needs to run around. Villarreal wants to sell Xu Ziyi, Feng Kaide has to find a better club for him, La Liga team Sevilla said that they are very interested in this nineteen-year-old boy and hope to bring it in cheaply, Xu Ziyi also moved that thought, and now the two sides are only short of final negotiations.

In addition to Xu Ziyi's transfer and Ma Junqiang also had to ask Feng Kai to come forward, Xu Ziyi's matter is relatively simple, Ma Junqiang is more troublesome, although he has successfully applied for a labor certificate, but Chelsea has not publicly stated that he wants to recruit him back to the team, Ma Junqiang wants to go back, Feng Kai was not very approving at first, he thought that it would be difficult for Ma Junqiang to play too many games even if he went to Chelsea, but Ma Junqiang had an iron heart, so that Feng Kai must think of a way.

Feng Kai was also helpless, and in the end he could only do what Ma Junqiang wanted, his idea was that if Ma Junqiang could finally return to Chelsea, it would be difficult to compete with Cech in the special position of goalkeeper. But since he wants to go back, let's try it, he's still so young, it's better to go to Chelsea and get a glimpse of the world-class goalkeepers of the big teams.

These two things will have to be discussed in detail for a while, and Sevilla have said that the club has already released the word that as long as Xu Ziyi is willing to come, he can sign a contract on any day before the summer transfer market closes. On the other hand, Chelsea, the rich boss behind it has made it clear that he will wait until the end of the player's holiday to consider whether to recruit Ma Junqiang.

Since this is the case, Feng Kai simply selected the advertising contract for these children first, and put other things later.

Zhang Shujie and Li Mu got the biggest contract, which is the research crystallization of the French Qingyang Technology Center - Qingyang shampoo. Qingyang is the world's first "male and female" shampoo, in 2007 Qingyang in China high-profile listing, before entering China, Qingyang has been the leading anti-dandruff market in Europe and the United States; after entering China, Qingyang headquarters Unilever (China) is very confident in the future market of the product in China, and said that it will lead Chinese consumers out of 20 years of dandruff trouble.

This time, Qingyang launched a new season of products, which needs to be promoted in China, and spokespersons are naturally indispensable. It just so happened that Zhang Shujie and Li Mu joined Juventus, which further enhanced their fame in China, and they have been praised by the mainstream media as a new generation of idols in Chinese sports. The products promoted by Qingyang are "new", and the two idols are also "new", so the cooperation between the two sides is logical.

When the two learned that they had won Qingyang's advertising contract, they were definitely excited. In the fourth season of the product, the spokesperson of Qingyang is the famous superstar Cristiano Ronaldo, and the Chinese media calls it Ronaldo!

In the past, Qingyang's spokesperson was either only one, or a man and a woman, because Qingyang's shampoo was both men's and women's, men's endorsement men's series, women's endorsement women's series, and in each season's products, the spokesperson of each model was one person. This time is different, Zhang Shujie and Li Mu will endorse the new men's series at the same time, it is conceivable that Qingyang is very optimistic about the influence of the two in China.

Zhang Shujie and Li Mu were about to return to China, they asked Yan Tao when he would go back, Yan Tao said that he didn't want to return to China for the time being, and the business contract that Feng Kai found for him had not been officially signed so soon, so he wanted to stay in the Netherlands for a few more days.

Zhang Shujie thinks that it is not so simple, it is impossible to delay returning to China because of a business contract, after several questions, Yan Tao told the truth, he met a girl in the Netherlands, who is of mixed Chinese and Dutch descent, and is still studying, and he also wants to take this opportunity to stay in the Netherlands for a few more days to see if there is any opportunity.

Zhang Shujie didn't say anything after hearing it, but Li Mu laughed at him, did he go to pursue other girls because Wang Shihan and Zhang Shujie had established an official relationship?

Yan Tao was a little depressed about this, but he told Li Mu very seriously that he might come to the real thing. Because this girl occasionally shows some of Wang Shihan's shadow in her personality, gentle and virtuous, and she is as old as Wang Shihan.

This shocked Zhang Shujie and Li Mu, in fact, everyone knows that Yan Tao has always had a crush on Wang Shihan, and just because of Zhang Shujie's existence, he has never said anything out of the ordinary to that beautiful girl. I thought that after Zhang Shujie and Wang Shihan confessed to each other, Yan Tao slowly forgot about it, but he didn't expect it......

Zhang Shujie was a little dumbfounded, Li Mu also felt that his joke just now was too big, and finally the two blessed Yan Tao, hoping that he could find his true love as soon as possible.

Yan Tao's love story is put aside for the time being, and Zhang Shujie and Li Mu have already embarked on the journey back to China. On the fifth day after the new club Juventus announced the free signing of AC Milan's midfielder Andrea Pirlo, the two returned to China with Feng Kai.

But Zhang Shujie and Li Mu didn't have time to pay attention to these reporters, their time and schedule were very tight, and they didn't have much time to be interviewed, so they had to say sorry to these reporters.

Pressed for time, they rushed to Shanghai as soon as they returned to China, because Unilever's R&D center in China was in Shanghai. Since Qing Yang has only recently decided to let the two of them be spokespersons, the idea of the advertisement is still being planned, but Feng Kai urged Qing Yang to be faster, because they still have a lot of things to do later.

The press conference was held, the contract was signed, and everything went smoothly. Qingyang's side has also stepped up preparations for the advertisement, which will come out soon.

After the things here were completed, the two returned to Dalian, but instead of going home, they participated in the reception of the Dalian government. Feng Kai can't shirk this matter, this is a celebrity must participate in the entertainment, whether it is a football star or an entertainment star.

When the two returned to China last year, there were far from these commercial activities, and the government did not invite them to dinner, on the one hand, the two were not famous enough, although they played abroad, but they had not yet reached the point where the government was impressed, and on the other hand, Feng Kai pushed away all the advertisements and entertainment for them, and wanted the two children to focus on their own careers.

This year is different, the two have performed eye-catching in Italy, and have won the favor of Juventus again, from an ordinary football player to a football star! As long as you think about the overall level of Chinese football, and then make a comparison with the two, the answer will be self-evident.

Therefore, the government could not sit still and set up a banquet for them. The banquet lasted for a long time, and it was not until very late that those government officials went back one after another, Zhang Shujie and Li Mu couldn't go back, they were very drunk, and Feng Kai was also a little drunk, but not drunk. He wanted to call them but didn't know where their address was, and when he asked them, they were also "um" and "ah".

Feng Kai is also helpless, as a professional player, drinking like this often will affect the competitive state, and there are not a few stars who are ruined by alcohol. But this is in China, in this country with "peculiarism", many things are not done by the common people. Even if they're football stars.

Fortunately, it's a holiday, and the two of them are young and strong, so getting drunk like this once in a while won't be a big problem. Feng Kai sent the two to the hotel, and they could only stay in the hotel, rest for one night and go back tomorrow.

The next day, the two woke up, the wine had woken up, and their bodies had recovered, and they were about to go home, but when they were still getting dressed, they received a call from Feng Kai, saying that there was a change in their plans, and they were told not to go back for the time being, and there was a TV station to do a separate program for them, and a reporter wanted to interview them.

This is not over, many temporary activities found them again, including the ribbon-cutting of the sports mall, and other messy things, this busy and busy until late, and finally the two were forced to rest in the hotel for another night to recover their strength.

They can get home in about an hour by taxi, but they are so tired that they are so busy from morning to night that they have to hurry to eat at noon, and they have to go to the toilet as quickly as possible. It's more tiring than playing a few games in a row. As a result, they really can't rush home immediately, and they just want to get some rest first.

This is probably something that ordinary people can't imagine, and at their own doorstep, they are so busy that they can't spare time to go into their homes. It's hard to say what it's like, and you can only experience it after becoming a celebrity.

Celebrities aren't that easy to do either.

At half past eight in the morning, the two were woken up by Feng Kai's knock on the door in their sleep, Zhang Shujie rubbed his eyes and opened the door, and Feng Kai immediately announced something to them as soon as he entered the house.

"You guys get up and clean up, Unilever has informed me that the creative design of the advertisement has come out, and it will be filmed soon, so you can go to Shanghai with me. ”

Feng Kai urged. Zhang Shujie said: "It's been done so quickly, it's only been a few days!"

"Are you one of those small advertising agencies that are not efficient? That's Unilever!

Li Mu exclaimed: "Oh my God! I will be exhausted to death if I continue like this!"

Zhang Shujie looked up to the sky and sighed: "I want to go home quickly! I want to see my parents! I want to see Shihan!"

Feng Kai pulled up the two people who were sitting on the bed: "Don't complain, let's go, you are football stars, this kind of thing will be experienced in the future, you must adapt to this kind of life!"

Hearing that there would be more in the future, the two of them shouted wolf howls again.

Stars, it's really hard to do.

On the plane, Zhang Shujie asked Li Mu: "Papaya, what do you say is the advertising slogan that Qingyang designed for us?"

Li Mu yawned: "The dandruff is no longer coming, and the hair is more colorful." ”

"There's nothing new about you. ”

"Don't talk about that. Don't say anything now, I'm tired and I need to sleep a little more. He tilted his head and closed his eyes and went to sleep.

Zhang Shujie also felt tired, so he put on sunglasses and headsets and slept in his seat.

Feng Kai looked at the two of them and shook his head with a smile. They are indeed very tired in the past few days, but the most tired is Feng Kai himself. After Zhang Shujie and Li Mu, he has to be busy with the affairs of several other people. If this continues, he will definitely not be busy in the future, and he has an idea that he wants to build a team and build an elite brand, just like basketball superstar Yao Ming.

It's going to be a very big and complicated process, and it's going to take a long time.

As a brother in the dandruff industry, this season's Qingyang advertising is also centered on "dandruff", and it is also a continuation of the previous season's "crumbs" without "crumbs", because the advertising without "crumbs" has received rave reviews so far, and this year Qingyang continues to make a big fuss about this point and continues to expand its market and influence in China.

This time, the duo endorsed Qingyang's new men's series of shampoos, as football players, they must be full of vitality in the advertisement, and they must also have confidence!

The advertisement was shot indoors, and after arriving at the shooting location, the two put on makeup, changed clothes, and recited only four lines, which were not difficult and relatively smooth. The advertisement started with Zhang Shujie dribbling the ball, he made various breakthrough moves, and there were people around him to stop him. However, there was no one around him during the actual shooting, and these were post-productions, but he still had to show that he was calm when he encountered a strong opponent, and in front of these imaginary blockers, he really had to give his opponent a feeling of no way to start, and he looked "invulnerable".

The shot ends with him scoring a goal. Then the picture turned, Zhang Shujie was in another scene, he had a jersey on his shoulder, facing the camera sideways, but his eyes fell on his shoulder, a few dandruffs fell on his shoulder, and his first line also appeared here.

"The flawlessness on the pitch is no match for dandruff. ”

Then the camera turned again, Zhang Shujie was not in the camera for the time being, it was Li Mu's turn to appear, and he smiled at Zhang Shujie's location: "Try this." So he showed his footwork.

He turned a bottle of Qingyang shampoo upside down with his foot and kicked it at Zhang Shujie, which was empty in the advertisement, of course. The camera turned back to Zhang Shujie, he took the Qingyang kicked by Li Mu with his foot, and hooked it to his hand.

The camera switches again, this is Qing Yang's promotion of his products, but Zhang Shujie and Li Mu will still appear a few seconds later, and the camera gives the two of them a close-up, and the focus is on their hair - it is the hair that has been treated with hot oil.

"New Dandruff Shampoo for Men, the latest technology, double strengthening, long-lasting dandruff, extraordinary confidence every day!"

This is Li Mu's line. After the two showed their hair, the picture returned to the court, this time it was Li Mu who broke through various defenses with the ball, which was simply "invulnerable", and then he assisted Zhang Shujie to score, and finally the picture changed again, and came to the scene where Li Mu appeared before.

The two appear at the same time, the focus of the camera is fixed on their hair again, the two are half sideways facing the camera, wiping their hair backwards, and then using computer special effects, an English word will appear on their hair: clear!

Zhang Shujie said the last line with this, which is also the final advertising slogan of this advertising shooting: "Clear men, infinite vitality, disdainless!"

(The author really has no imagination and can't think of a good advertising plan, so let's just take a look.) Nothing is also a sign of Qingyang, and the author who has no creativity can also use it directly. οΌ‰

This is what the shooting process of the advertisement looks like, it's very simple to say, I still encountered a lot of trouble when shooting, the two sometimes behave unnaturally enough, except for the two shots that scored with the ball once, the other shots were repeated several times, so tired that Zhang Shujie and Li Mu choked enough, and almost couldn't shoot it several times. In the cycle of repetition, the day passed before I knew it.

This is just a 35-second advertisement, the two of them feel hard, they have been filming for a day, if the two go to shoot a two-hour movie, it is estimated that they will not be able to finish it in a year.

"One last time, if it doesn't work, come tomorrow. "The director gave the final order.

Maybe it's stimulated, this last time has actually passed, and every shot is passed at one time. The two of them were overjoyed and tired.

The advertisement still needs to be processed in post-production, but these have nothing to do with the two teenagers. They are going back to the hotel to rest, and they will return to Dalian tomorrow.

"How does it feel to shoot commercials?" Feng Kai sat on the edge of the bed and asked the two.

"Tiredβ€”" The two said in unison.

"It's fine after today, you have a few days to breathe, and I'm going to deal with Ma Junqiang's contract. Although those contracts are not as lucrative as yours, they are also commercial value and cannot be neglected. When you're done, there's one more thing you have to do, and it's together. ”

The two of them knew what it was, and they had said it a long time ago, and this kind of thing was the same as the government's entertainment, and it was necessary to go. In other words, they're actually quite willing to do it.

Feng Kai stood up and said, "Have a good rest, you can go home tomorrow, you are really tired these days." ”

After he finished speaking, he walked out, Zhang Shujie and Li Mu glanced at each other, and they couldn't help but smile bitterly.

It's hard to be a star.