Chapter 374: Dilemma
Zhao Zhenghao has no intention of deciding the fate of other films, after all, every movie is the condensation of a lot of hard work of many staff.
However, he will not force himself to watch a film that he is not interested in at all!
If this affects the fate of this film, then he can only silently say sorry in his heart.
In addition to these activities, during the festival, there was another event that cost Zhao Zhenghao a lot of energy.
As mentioned above, this year's Cannes International Film Festival, in addition to more than a dozen long and short films from the Dragon Kingdom, including "Crouching Tiger, Hidden Dragon", which were shortlisted for various units of the film festival, there are also dozens of Dragon Kingdom films that came here at their own expense to seek overseas distribution opportunities.
Among these unofficial invited films, there are works by well-known directors, and more are works by new directors and young directors.
However, whether it is the work of a well-known director, or the work of a new director or a young director, it is not easy to attract attention in Cannes, because the energy of the media and fans is also limited.
If the producer has a background in a large company and has sufficient publicity expenses, it is better to rent a place to hold a cocktail party and buffet party to expand the influence.
And those independent films directed independently, if they want to win attention, they can only find another way.
A platform for a leading figure like Zhao Zhenghao, who has strong influence and attention, is a good way.
Therefore, since arriving in Cannes, Zhao Zhenghao has been targeted by these people, and they are eager to rush to it, and the eight immortals have crossed the sea to show their magical powers, with only one purpose, that is, to ask Zhao Zhenghao to help them stand on the platform.
At the beginning, Zhao Zhenghao refused all of this invitation, and he refused all of them regardless of the object.
Some people with thin faces or strong self-esteem didn't bother him anymore after being rejected by Zhao Zhenghao.
But there are also some thick-skinned, or who do not hesitate to save face in order to achieve their goals, and after being rejected, they still persevere, pestering again and again, and finally even developed to block Zhao Zhenghao everywhere, not hesitating to affect Zhao Zhenghao's normal itinerary and order.
There are also some people with great powers, please move friends close to Zhao Zhenghao to come forward and ask for help.
Zhao Zhenghao doesn't want to be a lone person in the entertainment industry, like those who do not hesitate to affect the normal work order of others in order to achieve their own goals, Zhao Zhenghao can scold him harshly without leaving a little emotion, like these curves to save the country, mobilize his friends to lobby and entrust, Zhao Zhenghao can no longer refuse regardless of any feelings.
However, the basic bottom line, Zhao Zhenghao still strictly abides by, that is, he can't watch or watch the film, and he will never use his influence to help stand on the platform, because by doing so, he is deceiving fans who believe in him.
With such a cautious attitude of repeated selection, during this year's Cannes International Film Festival, Zhao Zhenghao still went to help six films directed by young directors of the Dragon Kingdom to stand on the stage.
Helping the platform is not just about showing up at the screening site and supporting it.
Zhao Zhenghao's principle of action, if you don't make a move, you will do your best!
Zhao Zhenghao's help platform is not only to watch the entire film with fans at the screening site from beginning to end, but also to be interviewed by the media with the film's main creator after the film is played, and even use his influence to help coordinate more screening opportunities.
Of course, Zhao Zhenghao's purpose of working so hard is not only to help for free, but also to have some careful thoughts of his own.
At a high-level meeting held a few years ago, the plan to expand the scale of the studio's film department was formalized.
This scale is not to say that it can be expanded, and the general staff can be recruited slowly, but the director can't recruit good goods by issuing recruitment notices.
Originally, there was Wang Yulan, the general manager of the directing department of the National Academy of Drama, and the recruitment work of "Zhenghao Studio" in the past few years has recruited many of her younger students and sisters, and Ren Lan is one of the best.
If these young people with professional backgrounds are given sufficient opportunities to exercise, it is not impossible to cultivate a few promising talents.
Zhao Zhenghao has indeed given them a lot of opportunities in the past two years, and his own directorial works will allow these young people to follow the group and familiarize themselves with the whole process of film shooting in a hands-on way.
However, after all, they are still young, and they still need to be sharpened and exercised for a longer time before they can be independent.
Therefore, the best way to solve the most urgent problem of the expansion of the studio's film department is to dig into the corners outside.
Dragon Kingdom Films is now in a period of vigorous development, major film production companies, for talented directors, are thirsty for talent, some famous young directors, are already other people's bowls of food and Chinese food, "Zhenghao Studio" wants to dig the corner, it is bound to pay a lot of price.
Although "Zhenghao Studio" has a lot of money and doesn't mind spending more money, it also has one requirement, that is, this money must be well spent.
At this point, instead of spending a lot of money to dig up the sweets that have already been signed with other production companies, it is better to find suitable collaborators at film festivals like Cannes and among the independent directors who come to participate in the exhibition.
Being able to travel thousands of miles from China to Cannes with a film proves at least one thing, that is, this person has the purest passion for film.
From these young directors who have a passionate affection for the film, they choose the best of the best and spend some money and energy to support one or two, first, to solve the practical problems of the studio's film department, secondly, they can be regarded as making their own contributions to the development of Dragon Country films, and third, they have helped these lovely young people realize their dreams.
That is, because Zhao Zhenghao crossed over, it was a specious parallel world, so he didn't have the convenience of being a reborn prophet, so he might as well have waved a checkbook and made Bole all over the world.
Zhao Zhenghao's kindness has also been received by these young directors, although not everyone is interested in cooperating with "Zhenghao Studio", but after all, there are still many people who are interested, and those who are anxious will submit the script of their next movie on the spot and ask "Zhenghao Studio" to review it.
The establishment of a film project is not something that can be decided in a few words, in Cannes, you can only reach a preliminary cooperation intention first, and the specific cooperation matters still have to wait until you return to China, sit down and discuss it in detail.
During this period, the intention that has been reached may also change.
Zhao Zhenghao's influence in the Dragon Kingdom film circle, this time in Cannes, has been vividly demonstrated, with his platform, these young directors who were originally unpopular have attracted a lot of attention.
The works they brought this time may not be mature, but through these immature films, their talents have been shown to a certain extent.
When talent is recognized, other production companies and film capitalists will come up like flies chasing stinky flies, and competition will be inevitable.
For some people, making movies is an ideal, a belief, and it can't be judged by money, but for many more, it's just a business.
"Zhenghao Studio" expanded the scale of its own film department and increased its investment in films, which was also made because it was optimistic about this business.
Since it is a business, it is natural to abide by the rules of the shopping mall, the price given by others is high, and the young director who has already reached a cooperation intention with "Zhenghao Studio" chooses to cooperate with others, and "Zhenghao Studio" has no choice but to accept this result.
Anyway, the main purpose of "Zhenghao Studio" cooperating with these young directors is to help them realize their film dreams, and support them to start more steadily and faster on the road of film, and making money from them is secondary.
Moreover, these fledgling young people, even if they are talented in movies and have received the support of capital, it is also very difficult to say whether the early works can maintain capital and make profits.
Most of the drowned ones are water-savvy!
It is precisely because they are talented, have their own persistence in the movie, and because they are young and stubborn, the possibility of failure is greater!
Other production companies and film capitalists are not as easy to talk as "Zhenghao Studio", they give you money because they want you to make more money for them, once this goal is not achieved, it will be abandoned like a mustard, even if it is a better result.
However, this has nothing to do with "Zhenghao Studio".
The choices are all made by yourself, and the results can only be borne by yourself!
Although "Zhenghao Studio" is charitable, it is not an unprincipled bad person.
Recruiting young directors took Zhao Zhenghao a lot of energy, and before he knew it, this year's Cannes International Film Festival had come to an end, and the closing ceremony was about to kick off.
Because at the closing ceremony, the attribution of the various awards of this year's Cannes International Film Festival will be announced, so its attention is better than the opening ceremony, with more guests in attendance and bigger wrists, and it is no longer enough to describe it as "star-studded".
In such a brilliant starlight, Zhao Zhenghao is still the most shining one!
Other big-name stars have a lot of schedules and busy schedules, and many of them just appeared at the opening and closing ceremonies, adding starlight to Cannes while also adding exposure to themselves, and in fact they are not deeply involved in the festival.
Zhao Zhenghao is different, this time in Cannes, he was present throughout the whole process, participated in the whole process of the film festival, and can clearly feel that he is not putting on a show, but wholeheartedly devoting himself to it.
This approach naturally attracted great favor from the Organizing Committee of the Cannes International Film Festival and ordinary fans.
At the closing ceremony, Zhao Zhenghao and his crew of "Crouching Tiger, Hidden Dragon" continued to appear as the finale, winning more cheers from the fans on the scene than any superstar in front of them.
Entering the venue of the closing ceremony, Zhao Zhenghao and Yi Ping were seated in the front row, and Xiang Yazhen, Xie Xin, Wang Yulan, Ren Lan and others could only sit in the back together.
The closing ceremony of the Cannes International Film Festival, although it will award the award in the international film circle, second only to the Academy Awards, but in terms of attention alone, it is far inferior to the Academy Awards, which know how to operate commercially and show the true meaning of show.
One of the important reasons is that the award process at the closing ceremony of Cannes is relatively boring, that is, the awards are awarded one by one, and there is no work in the middle.
This makes the awards ceremony of the Cannes International Film Festival far less attractive to ordinary people than the Academy Awards.
If it can't attract more people's attention, naturally there will be no big-name broadcasters willing to broadcast the award ceremony, no large-scale broadcast, no advertisers willing to advertise, and no advertising sponsorship will not have enough funds to hold the store lively.
It's an endless loop.
The organizing committee of the Cannes International Film Festival has been looking for an opportunity to break the situation over the years, but the effect is not too ideal.
This year, Zhao Zhenghao came with a new film, which was a big surprise to the Organizing Committee of the Cannes International Film Festival.
Zhao Zhenghao can be said to be one of the most popular superstars in the world in recent years, although more influence is still concentrated in the music circle, and his influence in the film industry cannot be compared with the music industry, but his arrival still brings a lot of attention to this Cannes International Film Festival.
In particular, it is worth mentioning that at the closing ceremonies of the previous Cannes Film Festivals before this year, the TV media of Dragon Kingdom would only report on it as a news hotspot, and the online media only carried out live broadcasts of pictures and texts, which had a limited role in the promotion of the film festival.
But this year, because Zhao Zhenghao and his new film "Crouching Tiger, Hidden Dragon" were shortlisted for the main competition unit of this year's Cannes International Film Festival, and are the favorites to compete for the highest award "Palme d'Or", which has greatly increased the interest of fans of Dragon Kingdom in the Cannes Film Festival.
Television media, which were slow to respond, had no time to respond, and online video platforms, which had a fast response, adjusted their strategies in a timely manner and changed the original live broadcast of pictures and texts to live video.
As a result, the Organising Committee of the Cannes International Film Festival received a royalty that they were quite satisfied with.
Although this copyright fee is not worth mentioning compared with the annual income of the Academy Awards on TV and online broadcast rights, it can be regarded as a breakthrough in this regard, allowing them to see the broad prospects of copyright transfer.
At this time, what the Organizing Committee of the Cannes International Film Festival regrets the most is that it did not invite Zhao Zhenghao a few years in advance, if Zhao Zhenghao had been invited a few years earlier, with the help of his influence, the Cannes Film Festival would have increased the popularity and attention of ordinary fans in the Dragon Kingdom, so that the organizing committee could see the true value of a popular superidol star like Zhao Zhenghao to the Cannes Film Festival a few years earlier, and the dilemma of the Cannes Film Festival may have been broken long ago!