Lu Qiu liked his conciseness, and turned to Hu Chen: "Advertising and promotion are your tasks, although the early stage can not see the effect, but with the development of the blog network, this will be a piece sought after by advertisers, because it has a strong pertinence, what we have to do is to build an advertising sharing system as soon as possible, because the blogger is the soul of the blog, and a part of the advertising cost must be fed back to them, so that the blog network can form a virtuous circle of development." ”

This is also the key to Fang Xingdong's defeat in the previous life, the insatiable greed of this product made it difficult to negotiate with bloggers about advertising shares, and even once bloggers suggested that they pull advertisers themselves and distribute the cost to the website, which was unsuccessful, and when Fang Xingdong compromised, the blog network had already lost the opportunity and was photographed dead on the beach by other websites.

Lu Qiu will not make this mistake, the blog network in the previous life launched only one year to become the world's first Chinese blog site, the scenery is infinite, but unfortunately a good hand was broken, and later Sina with Sina blog established the status of the first portal in Chinese, I don't know if Fang Xingdong regretted it at that time.

Of course, the person Lu Qiu wants to dig up the most is actually Sina's Chen Tong, this is the foundation of Sina's unshakable, his position in the online news industry is as unshakable as Jobs, the portal, content is king, Chen Tong ensures Sina's lower limit, which is also the reason why Sina's early CEO palace fighting drama continues, but only Chen Tong is always as stable as Mount Tai.

In this regard, Xu Xin is already working hard to dig the foot of the wall, and Lu Qiu believes that as long as NetEase Blog does it, and then promises Chen Tong a lot of power, it is still very possible to poach him.

Lu Qiu's plan to bring NetEase back to life is mainly these two steps, making a blog network and digging Chen Tong, which seems simpler to many people, but only when they do it will they realize how powerful this trick is to eat all over the world!

In addition to the blog network, another key cultivation of Lu Qiu is NetEase Games, which is also the old way of Ding Lei's turnover, in his previous life, he relied on SMS value-added business to raise games, and successfully turned over, in this life, Lu Qiu directly transferred a large amount of money from Pangu and smashed into the NetEase Game Department, he just wanted to use money to smash a boutique online game out!

The team of the NetEase game department is the first domestic graphic mud development company Tianxia, and it is also the representative of the Guangzhou gang, Wu Xisang, Chen Zhongwen and Liang Yuchong, who returned from Canada, created the first two money, the latter out of technology, set up a team, and was wholly owned by Ding Lei in March 2001.

"Kristy, buy the flint, you must keep Wu Xisang in the company, if he doesn't want to, let Xiaolong and Zhou Hongyi persuade him. Zhang Xiaolong and Zhou Hongyi were both friends of Wu Xisang, and Flint Studio was later bought by CITIC Pacific's Guangtong, which became an important bargaining chip for future technical cooperation with EA. EA is the American Electronic Arts, the giant of the game industry, 07 Vivendi game division and activsion merged, the establishment of a new company, is to compete with EA, the name of the new company is familiar to everyone, activision bllizard!

Therefore, if you can use it as a bargaining chip to talk about technical cooperation with EA, the technical ability of Flint can be imagined, and Luqiu must of course take it first.

In addition to buying flint, Lu Qiu also terminated the upcoming online game Journey to the West. Of course, this aroused resistance from the game department, especially Liang Yuchong, who was in charge of development, and threatened to resign, but Lu Qiu pointed out the various problems of Journey to the West on the spot.

"First of all, Journey to the West is an online game, but the server side is still an open-source system based on MUD, which is a big problem. ”

"There is also the client, you just think about using new technologies, but you don't consider the compatibility of the new and old versions of IE, and Gu Yue, you can resign and go to your SP company, NetEase doesn't need inattentive developers, Zhan Zhonghui, you take Gu Yue's place. "This is a temporary decision, but it is definitely well thought out, Zhan Zhonghui is the person in charge of Journey to the West II, and it is only fitting that he will be entrusted with the important task of the chief operating officer of NetEase in the future.

"In the end, I'm not Ding Lei, although NetEase is facing a big problem now, I won't rush to alleviate the situation by launching a big talk to the west, and it is irresponsible to rush to the market without public testing. ”

Liang Yuchong was speechless.

Lu Qiu said again: "I'm not bad for money, I'm not afraid of burning money, I ask you to directly develop Journey to the West II on the basis of Journey to the West, and take out all your ingenuity, I believe that success must be inevitable!"

The game department finally devoted itself to the research and development of Journey to the West II.

Terminating the release of Journey to the West does not mean that he is stagnant, Lu Qiu knows that Shanda will launch a bloody legend at the end of September and start a crazy road to money, and in the early stage of the development of domestic online games, it is the most convenient way to pan for gold from South Korea, so he sent Hu Chen to South Korea to try to directly buy the production company of Miracle Netzen.

In his previous life, Ding Lei was competing with the Ninth City for the right to act as a miracle, and in the end, Ding Lei chose a cheaper elf because the agency fee of $2 million was too high, and the elf was only popular for a few months because of the plug-in problem, which was mediocre, unlike miracles, and was known as the second legendary money-making machine.

Of course, Lu Qiu in this world will not make Ding Lei's mistake, he doesn't even care about two million dollars, but plans to buy the hen that lays eggs directly, but Hu Chen's progress in South Korea is not smooth, the sticks of the Republic of Korea are very disdainful of the capital from Chinese mainland, and have no intention of selling at all, but sneer at Hu Chen many times, Hu Chen reported the situation to Lu Qiu, Lu Qiu sneered: "Old Hu, you are waiting in South Korea, wait for me to buy Netzen, you go over to receive, I want to know what kind of expression the sticks will be at that time!" ”

Hu Chen waited in South Korea, but he was actually very curious, not knowing how the boss would buy Netzen, and then half a month later, an American contacted him.

"Oh, dear Hu, I'm Harrison of Pangu America, according to the boss's orders, I took sixty percent of the shares of Netzen, and now you can do whatever you want. ”

The person who came was Harrison Cafu, since the sticks looked down on the Chinese, then find Lao Mei to do it, this is Luqiu's strategy, it turned out not to be too successful, when Harrison said in the name of the American company that he wanted to invest in Netzen, a group of sticks immediately knelt and licked, obediently offered sixty percent of the shares, of course, this is also because Netzen is also a start-up, for venture capital, especially venture capital from the United States, with a blind sense of fanaticism, Harrison can do it so smoothly.

After all, it was a project invested by Pangu, and what he wanted was just a miracle agency, with Harrison in control of the right to speak, Hu Chen easily returned to China with the miracle agency.

After that, it's the sinicization in full swing.,The big story of the previous life, Journey to the West and the bloody legend came out one day apart.,It's just a day.,The miracle of this world naturally can't be launched so early.,But this also gives Luqiu time for a comprehensive layout.,In the early days of the development of online games,The problem of fees has been plaguing companies.。

In the early days, Shanda cooperated with Ubisoft, a predator in the sales of stand-alone games, but Ubisoft did not attach importance to this business, which eventually led to the breakup of the two parties.

Now take advantage of the time of the miracle sinicization,Lu Qiu just let the R&D team go all out to develop the network marketing system,When the time is ripe,Promote side by side with the miracle,At that time, it will be the beginning of the new NetEase to embark on the road of revival!