"The Lion King", a Chinese-language movie was actually in the North American market, and the summer file in North America was raging for more than ten days!

I can't believe it!

As of July 4, the North American box office of "The Lion King", which was released for 18 days, successfully reached $140 million.

Disney's previous predictions were exceeded!

"Once Upon a Time" $82 million;

"Men Should Be Self-Improvement" $120 million;

"The Lion King" $140 million (currently);

Of course, the propaganda of Wu Jing and his gang in North America also played a big role.

But no matter how hot the film hits "Transformers 3", you have to get out!

On the day of its release, it won a box office score of $37.72 million, and the box office in the first weekend was reported to be $150 million...

No matter how rubbish the word-of-mouth is, "Transformers 3" is always a Transformers!

Each country has its own unique culture, and 'Transformers', 'Marvel', 'DC', and 'Star Wars' represent the pride of North America!

What's more, the first three parts of "Transformers" have a good reputation, and it is also very scientific to be popular...

After all, the audience of the "Once Upon a Time" series in North America is only a minority.

However, Xu Hui and Disney are not the slightest dissatisfied, this is the natural law of the market.

Of course, publicity and momentum are still necessary, Disney has always had ambitions in live-action films, and after discussing with Huiwen World, it was decided to increase the promotion cost of "The Lion King", from the previous $10 million to $20 million.

Don't worry about whether you won't get your costs back.

The overseas box office of "The Lion King" has been popular in various ways, and so far, the global box office has approached 540 million US dollars.

Those who make commercial films firmly believe in a law: "If you don't have enough input, don't think about output!"

Throughout the history of film production, in addition to the birth of tap water in the mainland market, which makes the publicity and distribution team speechless, most of the small and large projects have astronomical publicity and marketing expenses behind them!

Known as the largest low-cost and high-recovery "Ghost Shadow Record" in film history, the cost is indeed only 11,000 US dollars, and the final box office reached 197 million, but its publicity and distribution costs are as high as 10 million US dollars, and the follow-up additional publicity and distribution has reached 30 million US dollars!

……

is very 'lucky', "Transformers 3" will be released in the mainland until July 21, so the mainland is still the dominant party of "The Lion King".

After entering the fourth week, the box office of "The Lion King" inevitably plummeted on weekdays, and the single-day revenue was only 21 million!

After all, the heat is starting to fade - no matter how popular the film is, there will always be a day when the heat will subside.

This is the most natural law of the market.

The box office of "The Lion King" began to show a slight downward trend!

On this day, Xu Hui, who was sweating in the gym, received a call from Huang Wen.

……

"Xu Hui, are you interested in football?"

When he came to the office and sat down, Huang Wen immediately asked questions with great interest.

“… I'm interested in the ball!"

I took the cigar handed by Huang Wen, cut the opening with a cigar scissor, lit it, and took a deep breath, it was so refreshing!

“… I'll be serious with you, there's a team in front of us right now!"

“… Brother Wen, I don't know anything about team management, although I have played 'live', but, after all, it is a game, I only know about football teams, Real Madrid, Manchester United, Bayern..."

It's clear that Xu Hui is not much of a fanatic football fan.

Football star, he doesn't know too much, Ronaldo, Ronald dripping pee...

As for the 'live', it's still a little one of his haircuts in the original time and space who likes it very much, and drags him to play with it...

Therefore, he has no interest in the topic deliberately provoked by Huang Wen!

“… No, Boss Xu wants to invite us to run Hengda together..."

"Build a house?"

“… Club!"

"I'm not interested, if you're interested, you can go yourself!"

Huang Wen probably didn't expect that Xu Hui, who was a pure master, was not interested in football, and he was a little frustrated: "... Since you're not interested, forget it. ”

“… Don't, you can talk to the rest of the board, maybe the directors of the company will support you!"

After thinking about it, Xu Hui added: "Whether it can be done or not, this matter needs to be spread!"

It's not that Xu Hui changed his mind, he thought of a good publicity plan, using Hengda!

In fact, if you really want to invest in Hengda now, it is also a good business, it seems that Hengda has won the AFC Champions League several times?

And later, Ma Yun's father invested!

At that time, the people of the whole country knew...

Besides, there are many football fans in the country, after all, it is the world's number one competitive sport.

The propaganda effect of this on the world can be imagined!

Yes, Xu Hui has fans all over the world, but if you really want to compare football, or Hengda's influence in the minds of fans, it is still a lot worse.

If the two can be perfectly integrated, there is no doubt that this will be a good opportunity to expand the world of Huiwen and expand Xu Hui's personal influence!

It's just that Huiwen Tianxia is now a listed company, and every decision needs the approval of the board of directors.

Investing in a team is such a big thing, it definitely needs the board of directors to sign off before you can do it.

Xu Hui thinks now, this will be a good publicity point!

Just enough to give the declining "Lion King" a stimulating news!

……

That night, Fuji Xun News, which has always been closely related to Huiwen Tianxia, suddenly popped up with an instant news: "The person in charge of Huiwen Tianxia has just revealed that the company has the idea of running a domestic football club, and now they have determined the goal, which is the Hengda team!"

"Boss Xu Jiaying said that he welcomes Huiwen Tianxia to join the Hengda family..."

In less than two hours, Xu Hui and the three keywords of Huiwen Tianxia and Hengda appeared on the Weibo hot search list at the same time!

Not only that, but the next day's newspaper was also full of Xu Hui's figure, Xu Hui's headlines on the entertainment page were all trivial, and Xu Hui also existed in the headlines of the key sports page!

Fans are looking forward to what kind of changes Xu Hui's joining can bring to Hengda, or in other words, what kind of changes can be brought to the Chinese Super League.

Everyone knows that Xu Hui is a master who is not bad for money - after the release of "The Lion King", the market value of Huiwen World is approaching 70 billion, and Xu Hui's personal worth is also approaching 20 billion!

The most important condition for running a football club is to have money and be willing to invest...

Xu Hui has once again become the cusp of public opinion...

"The Lion King" also followed suit, and the box office actually ushered in a slight increase.

At the end of the fourth week, the news of Huiwen Tianxia and Hengda was still noisy, and "The Lion King" won another 210 million box office results in the fourth week, with a cumulative box office of 1.22 billion, successfully leaving behind the box office record of 1.07 billion set by "Men Should Be Self-Improvement".

Now, the mainland box office record, in front of "The Lion King", there is only 1.37 billion "Avatar"!