Word-of-mouth is the voice of the audience, for a commercial film, the better the word-of-mouth, the higher the box office will be in the later stage.

After all, this thing is directly linked to the theater schedule.

The reason why Zhang Yimou was able to win the box office with a "Hero" is due to the word-of-mouth accumulated by literary films in the early stage; Feng Xiaogang's New Year's films, Jiang Wen's movies, and even Chen Kaige's before "Wuji" also relied on word-of-mouth to win the world.

won a box office of nearly 40 million in two days, and now, what he wants is the reputation of "Embroidered Spring Knife".

It's okay, whether it is the Internet or offline, the general audience has a good evaluation of "Embroidered Spring Knife".

The Douban score has reached 8 points, and few domestic movies have such a high score, and the power of the water army is indispensable!

To be honest, the box office of "Embroidered Spring Knife" suddenly exploded, shocking most of the filmmakers in the circle, including those directors and media.

I studied it several times, but I didn't find anything special about "Embroidered Spring Knife", that is, it is just a complete commercial film, which is not comparable to the HK animated film more than ten years ago.

I don't understand why a martial arts action movie that is not a classic will win such a high box office, and the key word-of-mouth is still very good!

The media doesn't care about the depression of the directors, under the guidance of Huayi, "Embroidered Spring Knife" has become the big dark horse of the year, and Xu Hui has also become the most shining rookie director.

There were a bunch of websites on the Internet that immediately put a bunch of titles on him, such as 'ghost director', 'genius director' and the like.

The four major portals also have a very high evaluation of Xu Hui, especially Teng Xun, who has been eyebrow-raising with Huayi, directly gave Xu Hui the title of 'the new leader of commercial films', I am really afraid that Xu Hui will collapse!

The most aggrieved belonged to the media in Taiwan HK, and it was only after satirizing Xu Hui's indiscretion that the box office results of "Embroidered Spring Knife" threw them in the face.

can only hope that "Red Cliff" can give a little force.

By the way, "Embroidered Spring Knife" was not released in Taiwan and Hong Kong, this thing is a mainland film shot by mainland directors and mainland filmmakers, and if it is to be released in Taiwan and HK, it needs communication from the distribution department.

In fact, in those years, mainland directors liked to use HK and Taiwan actors, a large part of the reason was that the domestic market was really sluggish at that time, and they needed these two places.

The mainland box office of many movies is not even as good as the box office performance of HK in Hong Kong!

This has also subtly affected that many movies with good quality can only find HK actors or Taiwan actors as the protagonists, and even worse, the audience and investors have also recognized it!

So when "Casting the Name" and "Assembly" were released at the same time last year, most people were more optimistic about the box office performance of the former.

"Embroidered Spring Knife" did not have any popular Hong Kong stars to participate, and the Taiwan bend and HK media couldn't understand why such a movie would explode with such a powerful energy.

You must know that Liu Tianwang's "Three Kingdoms Sees the Dragon Unloading the Armor" box office on the first day was only 9 million, and the total box office can be more than 60 million, and "Embroidered Spring Knife" is about to surpass this box office result!

In Shanghai, at the media conference of "Embroidered Spring Knife", many reporters mentioned this issue.

"Maybe it's because people are curious about me as a rookie director, so they want to identify it in the cinema. ”

Xu Hui can't say that because of the many buddies fans, the box office of the movie is high, and that is too pretentious.

"Director Xu, the Ding Xiu you play is very popular with everyone, have you ever thought about making a movie about Ding Xiu alone?"

"In fact, there are a lot of themes like "Embroidered Spring Knife" that can be filmed, and my current shooting plan has a second and third part, but they are all about Shen Lian, if you like it, I will definitely shoot a movie about Ding Xiu alone!"

Xu Hui opened his eyes and promised, and he didn't say the time anyway...

"I heard you say that you are not very optimistic about "Red Cliff"..."

"I never said that I was not optimistic about "Red Cliff", it is a piece of romance history that Chinese audiences know, and Mr. Wu Baige is one of the most storytelling directors in China..."

As soon as "Red Cliff" was mentioned, Xu Hui immediately changed his attitude, boasted all kinds of things, and listened to his tone, "Red Cliff" almost became the pride of Chinese people around the world.

It's just that the effect is obviously not good, and none of the media present believe it.

Anyway, the reputation of "Xiuchun Knife" has been brought into play, so don't offend the behemoth of China Film anymore, it's a wave of "Red Cliff"...

"Director Xu, many people say that the reason why "Embroidered Spring Knife" has such a high degree of attention is because of your scandal with Miss Li Bingbing, we really want to know what is your relationship with her?"

"Brothers and sisters who are not related by blood!"

Xu Hui glanced at Li Bingbing who was standing next to him, and then said: "Sister Bingbing has helped me too much, as long as it is my movie in the future, there is a role suitable for her, she can choose at will!"

The reporters in the audience were in an uproar, this is not an ordinary promise!

Xu Hui just smiled, the word 'suitable' is used very well, and there are still very few roles that are 'suitable' to Li Bingbing...

……

Of course, the media meeting is not only against Xu Hui, but also the actors are also very popular, especially Deng Chao and Wu Jing, there are more reporters interviewing them than Xu Hui, and even Zheng Shuang has many reporters asking questions.

The girl looks more face-to-face, and when she asks and knows that she is a student of Nortel, such a fledgling is the most popular among some test drivers, and it is easy to pop up some news.

Fortunately, the current Zheng Shuang is not as upright as she is in the future, and she doesn't know much about the movie "Embroidered Spring Knife", so she didn't ask any questions.

The press conference was followed by the audience meeting, and basically all the boys and girls came, and everyone was in high spirits, screaming and cheering.

That scene was nothing more than Jay Chou's arrival.

There are a few rich second-generation female fans with status and status, and they also deliberately touched the backstage to meet Xu Hui, Director Xu is very clear about his identity, and generally when encountering such fans, he must maintain a good idol cultivation.

In the eyes of ordinary people, idols may be glamorous, but in the eyes of people who are really powerful and powerful, the so-called idols are clowns for people to watch.

He didn't want to anger those people because he couldn't control the chickens!

After the audience meeting, the creators returned to the hotel, and Xu Hui met directly with the interview "Nandu" in the hotel's lounge.

"Director Xu, how do you balance the contradiction between the commercial and literary nature of the film?"

"I didn't deliberately pursue literary and artistic, nor did I deliberately write realistically, if I really want to be realistic, 120 minutes is not enough for me, after all, the system of the Ming Dynasty is very special, and there are too many things involved!"

"But the audience thinks you're using the past to satirize the present, did you do it on purpose?"

"There is no such thing, "Embroidered Spring Knife" is a very simple struggle of little people in the historical background, there is not so much meaning, the original script wrote a lot of officialdom scenes, and later I felt that the audience should be interested in small people, and the movie should also be developed from this angle, so I deliberately diluted this line!"